Branding

CAP & GOWN
2020

Cap & Gown is an entheogenic lifestyle brand, a minimalist and luxurious brand, innovating with bold clothes and accessories that carry its essence.

Cap & Gown also carry medicinal mushrooms, caps are the head of mushrooms and gowns represent the stem.

So, the meaning is culminating (graduating) to a better society, with better healthier recreational drugs and promoting a healthier mindset.

psychedelic healing, next level, minimalism, luxurious, and boldness. #illustrator #branding #graphicdesigner #logo #designer