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Hi, I’m Yitao Yang, a creative marketing and design professional based in North Aurora, Illinois. I blend consumer insights with visual storytelling to craft market-facing brand experiences. My work spans market research, brand positioning, and product launch support, with hands-on experience from 0-to-1 brand development to cross-functional marketing projects. I hold an MS in Leadership for Creative Enterprises from Northwestern University and a BFA from the School of the Art Institute of Chicago. I love turning research into compelling visuals—whether it’s packaging, campaigns, or digital content—that help brands connect with people. Outside work, I create illustrations and build communities through social media, teaching and sharing creative processes along the way.…Hi, I’m Yitao Yang, a creative marketing and design professional based in North Aurora, Illinois. I blend consumer insights with visual storytelling to craft market-facing brand experiences. My work spans market research, brand positioning, and product launch support, with hands-on experience from 0-to-1 brand development to cross-functional marketing projects. I hold an MS in Leadership for Creative Enterprises from Northwestern University and a BFA from the School of the Art Institute of Chicago. I love turning research into compelling visuals—whether it’s packaging, campaigns, or digital content—that help brands connect with people. Outside work, I create illustrations and build communities through social media, teaching and sharing creative processes along the way.

Yitao Yang

Illustrator, Designer, Brand Designer, +2

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Hi, I’m Yitao Yang, a creative marketing and design professional based in North Aurora, Illinois. I blend consumer insights with visual storytelling to craft market-facing brand experiences. My work spans market research, brand positioning, and product launch support, with hands-on experience from 0-to-1 brand development to cross-functional marketing projects. I hold an MS in Leadership for Creative Enterprises from Northwestern University and a BFA from the School of the Art Institute of Chicago. I love turning research into compelling visuals—whether it’s packaging, campaigns, or digital content—that help brands connect with people. Outside work, I create illustrations and build communities through social media, teaching and sharing creative processes along the way.…Hi, I’m Yitao Yang, a creative marketing and design professional based in North Aurora, Illinois. I blend consumer insights with visual storytelling to craft market-facing brand experiences. My work spans market research, brand positioning, and product launch support, with hands-on experience from 0-to-1 brand development to cross-functional marketing projects. I hold an MS in Leadership for Creative Enterprises from Northwestern University and a BFA from the School of the Art Institute of Chicago. I love turning research into compelling visuals—whether it’s packaging, campaigns, or digital content—that help brands connect with people. Outside work, I create illustrations and build communities through social media, teaching and sharing creative processes along the way.

Available to hire

Hi, I’m Yitao Yang, a creative marketing and design professional based in North Aurora, Illinois. I blend consumer insights with visual storytelling to craft market-facing brand experiences. My work spans market research, brand positioning, and product launch support, with hands-on experience from 0-to-1 brand development to cross-functional marketing projects.

I hold an MS in Leadership for Creative Enterprises from Northwestern University and a BFA from the School of the Art Institute of Chicago. I love turning research into compelling visuals—whether it’s packaging, campaigns, or digital content—that help brands connect with people. Outside work, I create illustrations and build communities through social media, teaching and sharing creative processes along the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Product Marketing Intern at Bocomal Inc.

April 1, 2026 - Present

Supported the launch of a North American workwear brand by conducting market research, analyzing customer needs, and contributing to brand positioning. Participated in 0-to-1 brand development, including product concept research, audience segmentation, positioning, and go-to-market planning. Researched North American workwear industry trends, competitors, and target users to identify opportunities and inform product and content strategy. Created brand content plans and visual concepts for product display, promotional design, and marketing campaigns. Collaborated with management to align product design, visual identity, and marketing execution.

Deputy Project Manager at Chengdu Public Traffic Rui Yang Industry Co., Ltd.

August 1, 2020 - December 1, 2024

Prepared for the second-phase construction of a large-scale EV charging station and car wash center, targeting over 50% market share in the region. Conducted competitor research to identify market opportunities and support business strategy development. Coordinated with government agencies to obtain project approvals and regulatory permits, including sewage discharge certification. Project planning and cross-functional coordination to meet requirements and timelines.

Project Manager Intern at Chengdu Public Traffic Rui Yang Industry Co., Ltd.

August 1, 2023 - March 1, 2024

Launched the initial-stage business transformation from fossil fuels to renewable energy (with an investment of RMB 10 million). Conducted research on investment cost, potential partner firms, competitor companies, target customers, and vehicle volumes within the station location. Negotiated with EV charging providers, construction companies, utility corporations, and government agencies, reducing land development costs by 26% (RMB 860K to RMB 640K). Collaborated with construction units to ensure adherence to project requirements and monitored progress throughout. Planned, managed, and tracked project finances, maintaining full accountability for office accounting.

Founder at Beauty Brand Startup (Chengdu, China)

March 1, 2024 - May 1, 2024

Started a business specializing in developing women’s cosmetics and toiletries, with a total investment of RMB 1.5 million from five sponsors. Conducted industry research, assessed investment demand and potential risks, developed business plan and strategy, identified the business model, and participated in all aspects of business development. Recruited new personnel for beauty product packaging design and cosmetic formulation consulting. Completed packaging design from concept to prototype creation and testing. Attended beauty trade show to explore trends and product innovations and enable partnerships and business opportunities. Visited manufacturers to understand production processes, coordinated with logistics providers, and explored go-to-market strategies.

Design Assistant at Union Elite Consulting Group LLC

July 1, 2022 - July 1, 2023

Guided college applicants in preparing art portfolios and answered inquiries about art school applications. Created avatars, wallpapers, and animations.

Freelance Illustrator at Self-employed

January 1, 2020 - Present

Designed custom illustrations for 300+ clients across branding, publishing, merchandise, and personal commissions. Collaborated directly with clients to translate creative concepts into high-quality digital artwork. Managed multiple projects simultaneously while consistently meeting deadlines.

Content Creator & Social Media Influencer at Self-employed

January 1, 2024 - Present

Grew an audience of 20,000+ followers across Bilibili, Douyin, and Pixiv by consistently publishing original illustrations and creative content. Produced engaging visual content and developed personal branding strategies to increase audience engagement.