Available to hire
I am Manal Behilil, a Web Design & Marketing Specialist focused on strategic, creative, and results-driven marketing. I bring experience in end-to-end brand management, content strategy, and digital storytelling to craft cohesive, conversion-focused digital experiences.
I excel at translating customer insights into brand strategies, content funnels, and multi-channel campaigns that drive community engagement and brand awareness. My background spans community marketing and product-led growth initiatives, and I thrive on turning ideas into engaging interfaces that deliver measurable business outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Arabic
Advanced
Work Experience
Product & Experience Designer at Luxury Flowers GTA
January 1, 2025 - May 1, 2025Led UX design and branding initiatives; created personas, journey maps, wireframes, and prototypes in Figma to define UX direction; contributed to branding and visual identity; improved product vision and user appeal.
Digital Marketing Intern
February 1, 2025 - PresentDelivered a UX style guide and responsive UI across devices; led engagement campaigns to boost event attendance and online interactions; collaborated with team leads to align digital strategy with community goals; conducted user research and competitive analysis to guide feature prioritization.
Marketing & Branding Intern at Manal Behili Luxe Date Co
February 1, 2025 - PresentCo-developed branding and visual identity; produced digital assets and promotional content for social media; helped strengthen product vision and user appeal.
Product Designer (Contract) at Mata b For Youth
January 1, 2025 - April 1, 2025Designed and prototyped product experiences for youth-focused initiatives; coordination with cross-functional teams.
Design & Branding Support at Bookkeepers – Conceptual Travel App
October 1, 2024 - May 1, 2025Contributed to conceptual travel app UX design and branding; created personas and prototypes in Figma; supported content strategy.
Founder & Marketing Lead at Press Cart
June 1, 2025 - PresentLaunched a small business selling chocolate-covered dates inspired by cultural traditions. Designed packaging and promotional content for social media platforms. Applied digital marketing skills to increase local sales.
Product Designer / UX Strategist at BOOSBROS Travel
September 1, 2024 - May 1, 2025Conducted user research and competitive analysis to identify friction points, refining the booking flow to improve usability and user confidence during prototype validation, leading to higher task completion during testing. Developed personas and journey maps to inform feature prioritization and strengthen the app’s value proposition. Iterated prototypes based on user feedback to improve navigation clarity and align product experience with user expectations.
Communications & Social Media Specialist at New Women to
May 1, 2025 - July 1, 2025Developed targeted social content and promotional materials to increase program visibility and outreach through Instagram, X, & LinkedIn. Strengthened brand presence and audience engagement through targeted multi-channel campaigns and updated visual messaging standards. Managed and streamlined the digital content workflow using Hootsuite.
Digital Marketing Intern at Matabforyouth
January 1, 2025 - June 1, 2025Spearheaded a Ramadan digital campaign that directly resulted in a 300% increase in event attendance through high-conversion promotional materials. Modernized Instagram presence through a complete visual overhaul, redesigned color palette, and strategic highlight curation.
Montessori Child Educator at Montessori Child Educator Private
May 1, 2025 - August 1, 2025Pedagogical Design: Designed and executed a bilingual (French/English) Montessori-based curriculum for a three-year-old, focusing on early literacy, mathematical reasoning, and sensory-based art. Observational Research: Conducted daily observational assessments of engagement levels and cognitive milestones to iterate on lesson plans. Safety & Empathy: Created a high-trust, educational environment.
UX Researcher at GENXPRESS
September 1, 2025 - February 1, 2026Incentive Validation Research: Designed and deployed surveys to determine which deal structures most effectively drove platform adoption among local retailers. Usability & A/B Testing: Performed A/B testing on the platform's 'Deal Comparison' dashboard to ensure business owners could quickly interpret complex pricing data. B2B Ecosystem Analysis: Led research for a logistics aggregator platform that connects SMBs with major delivery providers to secure incentivized shipping rates. Stakeholder Interviews: Conducted qualitative interviews mapping the 'middle-man' journey and identifying friction points.
Education
Diploma in Interaction Design & Development at George Brown College
January 1, 2022 - January 1, 2025Interaction Design & Development at George Brown College
January 1, 2022 - January 1, 2025Advanced Diploma in Interaction Design and Development at George Brown College
January 11, 2030 - January 1, 2025Qualifications
Secondary School
January 1, 2016 - January 1, 2020Secondary School
January 1, 2016 - January 1, 2020Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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