I am an experienced email marketing manager and producer with ten years of hands-on experience in multiple ESPs. I am skilled in writing, editing, building, QA/proofing and deploying email campaigns and creating customer journeys and automations. Throughout my career, I was responsible for managing all new lifecycle and retention campaigns and overhauling existing campaigns, updating and editing audience segmentation, calendar management and A/B testing. I’ve analyzed campaign metrics and used those findings to implement new strategies and continually optimize. I have also partnered with key stakeholders across marketing, product and engineering to sanitize list data and implement company wide initiatives using project management software.
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