I am an experienced email marketing manager and producer with ten years of hands-on experience in multiple ESPs. I am skilled in writing, editing, building, QA/proofing and deploying email campaigns and creating customer journeys and automations. Throughout my career, I was responsible for managing all new lifecycle and retention campaigns and overhauling existing campaigns, updating and editing audience segmentation, calendar management and A/B testing. I’ve analyzed campaign metrics and used those findings to implement new strategies and continually optimize. I have also partnered with key stakeholders across marketing, product and engineering to sanitize list data and implement company wide initiatives using project management software.

Mandy McMaster

I am an experienced email marketing manager and producer with ten years of hands-on experience in multiple ESPs. I am skilled in writing, editing, building, QA/proofing and deploying email campaigns and creating customer journeys and automations. Throughout my career, I was responsible for managing all new lifecycle and retention campaigns and overhauling existing campaigns, updating and editing audience segmentation, calendar management and A/B testing. I’ve analyzed campaign metrics and used those findings to implement new strategies and continually optimize. I have also partnered with key stakeholders across marketing, product and engineering to sanitize list data and implement company wide initiatives using project management software.

Available to hire

I am an experienced email marketing manager and producer with ten years of hands-on experience in multiple ESPs. I am skilled in writing, editing, building, QA/proofing and deploying email campaigns and creating customer journeys and automations. Throughout my career, I was responsible for managing all new lifecycle and retention campaigns and overhauling existing campaigns, updating and editing audience segmentation, calendar management and A/B testing. I’ve analyzed campaign metrics and used those findings to implement new strategies and continually optimize. I have also partnered with key stakeholders across marketing, product and engineering to sanitize list data and implement company wide initiatives using project management software.

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Language

English
Fluent

Work Experience

Marketing Operations at 1stdibs
January 1, 2022 - October 24, 2025
Project manage all email operations deliverables, including calendar and content management, ensuring successful and flawless deployment of all campaigns, and oversee a team of two external consultants. Perform quality assurance checks on all components of the email program, including outlines, content, and dynamic variables. Partner with Product / Engineering teams on new data integrations to create dynamic content in emails to drive sessions and revenue. Responsible for new lifecycle/onboard in-g email campaigns.
Email Marketer / Designer at Mandy Liz Creates
January 1, 2022 - Present
Provide email marketing solutions and support to small businesses and entrepreneurs; design seamless repeat patterns, illustrations and graphic designs using Adobe Illustrator, Photoshop, and Procreate; responsible for website and blog design and updates, social media and email newsletter management.
Marketing Operations at 1stDibs
January 1, 2022 - October 24, 2025
Project manage all email operations deliverables, including calendar and content management, ensuring successful and flaw-free deployment of all campaigns, and oversee a team of two external consultants. Perform quality assurance checks on all components of the email program, including outlines, content, and dynamic variables. Partner with Product / Engineering teams on new data integrations to create dynamic content in emails, with intent to drive sessions and revenue. Responsible for new lifecycle / onboarding email campaigns.
Email Marketer / Designer at Mandyliz Creates
January 1, 2022 - Present
Provide email marketing solutions and support to small businesses and entrepreneurs; design seamless patterns, illustrations and graphic designs using Adobe Illustrator, Photoshop, and Procreate; responsible for website and blog design and updates, social media and email newsletter management.
Manager, Client Marketing at Ann Inc.
January 1, 2018 - October 24, 2025
Management of email marketing program, including implementing marketing strategy and lead generation by leveraging CRM data, predictive modeling and A/B testing to drive sales KPIs.
Manager, Client Marketing at Ann Inc.
January 1, 2018 - October 24, 2025
Management of email marketing program, including implementing marketing strategy and lead optimization by leveraging CRM data, predictive modelling and A/B testing to drive sales KPIs. Owner of client acquisition strategy to drive quality leads with a focus on maintaining optimal list health and email deliverability. Partner with key business stakeholders in planning, merchandising, store communications and brand, and manage a direct team of three.
Email Marketing Manager at XO Group, Inc.
January 1, 2017 - October 24, 2025
Managed all existing email marketing functions, including campaign and calendar management and overseeing a team of two email marketing associates. Responsible for all new lifecycle email campaigns, including strategy and conception, and direct coordination with other key stakeholders. Led ongoing optimization and overhaul of existing email tracks to improve email performance and meet company KPIs. Analytics reporting and analysis for all email campaigns, including WoW, MoM, KPI performance monitoring and trend analysis.
Email Marketing Manager at XO Group, Inc.
January 1, 2017 - October 24, 2025
Management of all existing email marketing functions, including campaign and calendar management and overseeing a team of two email marketing associates. Responsible for all new lifecycle email campaigns, including strategy and conception, and directive coordination with other key stakeholders. Led ongoing optimization and overhaul of existing email tracks to improve email performance and meet company KPIs. Analytics reporting and analysis for all email campaigns, including WoW, MoM, KPI performance monitoring and trend analysis to achieve goals. Use findings to implement new email strategies and continually optimize the email program.
Marketing Coordinator at New York American Marketing Association / Green Book
January 1, 2015 - October 24, 2025
Customer service lead for nonprofit member-based organization, providing prompt support for all member inquiries. Project management for webinar programs, including client & customer relations, scheduling, graphic design and email marketing. Led Q&A program at each webinar.
Marketing Coordinator at New York American Marketing Association / Green Book
January 1, 2015 - October 24, 2025
Customer service lead for non-profit member-based organization, providing prompt support for all member inquiries. Project management for webinar programs, including client & customer relations, scheduling, graphic design and email marketing. Led Q&A program at each webinar. Contributing editor and producer of bi-weekly marketing e-newsletter, including copywriting, HTML editing, graphic changes and A/B testing. Responsible for email list management and upkeep. Website content manager and editor for both (www.nyama.org) and (www.marketinghalloffame.org).

Education

Bachelor of Arts at Temple University
January 11, 2030 - October 24, 2025
Bachelor of Arts in Journalism, Public Relations & Advertising at Temple University
January 11, 2030 - October 24, 2025

Qualifications

Jessica Savitch Scholarship
January 11, 2030 - October 24, 2025
Golden Key International Honor Society Member
January 11, 2030 - October 24, 2025
Jessica Savitch Scholarship
January 11, 2030 - October 24, 2025
Golden Key International Honor Society Member
January 11, 2030 - October 24, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education