Marco Felix

Freelance Digital Marketing Specialist at Self-Employed / Freelance

Led full-funnel strategy, paid media and creative direction across Google, Meta, LinkedIn, Microsoft and TikTok; built and scaled lookalike audiences; audience strategy, creative briefs, optimization, and reporting. Rebuilt and restructured Google Ads accounts to prioritize high-intent traffic and efficiency. Results: +38% quality leads, -16% CPL, -33% CPC; 2M+ organic Reels reviews; +10k followers in 6 months.

Head of Social Media & Strategy at Truman & Orange

Clients include Aviation Gin, Don Papa, Kraken, Fever-Tree, Mionetto; led social strategy across channels (Google Ads, Meta, LinkedIn, TikTok) and managed influencer partnerships; multi-market campaigns and live activations; built audience-first creatives.

Social Media & Digital Marketing Specialist at Even Better Digital Marketing

Developed performance-led paid media and influencer strategies for premium brands; channels included Google Ads, Meta, LinkedIn, TikTok; built end-to-end campaigns and creative briefs; delivered results for client portfolio.

Social Media Manager at SAPS Software Co

Managed SAPS Software social media presence; led content creation, creative briefs, and paid media coordination; channels included Google Ads, Meta, LinkedIn.

Freelance Digital Marketing Specialist at Marketing Pros

Led end-to-end digital marketing for clients including Paperless Pipeline, Su Casa Mezcal, Subbly, Sababu Safaris, and MiGo Safaris; managed Google Ads, Meta, Microsoft Ads budgets; built audience strategies, performed audits, and optimized campaigns; launched cross-channel campaigns with influencer partnerships and cross-platform execution.

Head of Social Media & Strategy at Go2 Africa

Led social media and strategy for luxury travel brands; channels included Google Ads, Meta, LinkedIn, TikTok, and Pinterest; built owned digital and social strategy across multiple global brands; directed creative and influencer partnerships; managed paid media budgets and drive campaigns delivering engagement and brand lift.

Head of Social Media & Strategy at Truman & Orange

Led social media and strategy for clients such as Aviation Gin, Don Papa, Kraken, Fever-Tree, and Mio; oversaw cross-channel campaigns across Google Ads, Meta, LinkedIn, TikTok; built influencer partnerships and paid media budgets; delivered measurable engagement and brand lift.

Social Media Manager at Even Better Digital Marketing

Managed paid and organic social campaigns for consumer brands; led influencer sourcing, reporting, and live campaign activations; contributed to client wins and optimization.

Social Media Manager (Intern) at TechSys Digital

Internship focusing on social media management; supported paid and organic campaigns; assisted in content planning and reporting.