Social Media Content Creation Project Manager at Make Up For Ever - LVMH

Creation of content, editing and planning of 60 videos monthly including product focus, lifestyle, fashion shows, and event coverage. Management of the TikTok and Reels editorial calendar. Organization of photoshoots with internal and external teams including budget management, casting, and scheduling. Direction and briefing of French influencer campaigns. Activation of social media for key launches and events. Writing captions and scheduling content for all videos. Creating concepts and editing daily Instagram stories. Briefing influencers for content creation aligned with trends. Monthly social media performance analysis using key KPIs.

International Social Media PR and Influence at Make Up For Ever - LVMH

Content creation, editing, and planning of approximately 90 videos. Management of caption writing and editorial scheduling for TikTok and other social media platforms. Community management including daily monitoring of comments, tagged content, and trends, with creation and publication of daily Instagram stories. Monthly performance analysis on social media platforms with KPIs. Weekly newsletters on beauty and social media trends. Directives for global product launch campaigns involving influencer engagement, online activations, and event concepts. Coordination and follow-up of press and influencer seeding campaigns including logistics and stock management. Benchmarking of PR strategies and best practices.

Consultant Projects with EM Normandie at EM Normandie Business School

Brand study and virtual influencer proposal for Guerlain, digital marketing strategy for M. Micallef, event communication project for NATAN, and digital social media analysis for GIEN Faïencerie.

Makeup Development Marketing Consultant - Influencers at ANJAC Health & Beauty

Developed product concepts for a skincare line targeting 2 influencers, including mood boards and mockups. Market analysis on beauty sector trends and private label brands. Contacted top 10 beauty distributors and key influencer profiles alongside PR agencies for launch strategy.

Content Creator Freelance at Instagram

Planning, recording, and editing reels showcasing tourist sites, photo editing and seasonal advice content reaching an average audience of 50,000 people.

Business Development Consultant at Holland House Colombia - Colombian-Dutch Chamber of Commerce

Positioning and internationalization of over 30 brands across textiles, beauty, and care sectors. Benchmarked consumer engagement on new markets. Authored a health study focused on Peru. Coordinated a health event with 200 participants. Conducted over 180 networking sessions with key contacts.

Content Creation Project Manager at Makeup Forever - LVMH

Responsible for creating, editing, and planning 60 monthly videos including product focus, lifestyle, fashion shows, events, backstage shootings, and makeup artists. Managed the editorial calendar for TikTok and Reels, organized shootings with internal and external teams including budget, casting, and timing. Directed and briefed media campaigns with French influencers. Activated social media for product launches and key moments during the year. Wrote captions and scheduled content monthly for all videos. Created concepts and daily Instagram stories. Provided influencer briefing to support content creation and monitor trends. Conducted monthly social media performance analysis with key KPI.

Freelance Content Creator at Instagram

Maintenance, planning, recording, and editing of videos (reels) presenting tourist sites with seasonal advice and photo edition, achieving an average audience of 50,000 people.

Makeup Development Marketing Consultant - Influencers at San Jac Health & Beauty

Developed product concepts for a skincare line (serums and masks) for 2 influencers including mood boards and mock-ups. Conducted market analysis on beauty sector trends and personal brands. Contacted 10 main beauty distributors and top-choice influencer agencies for launch strategy.

Business Development Consultant at Holland House Colombia - Colombian-Dutch Chamber of Commerce

Positioning and internationalization of over 30 textile, beauty, and care brands. Benchmarked consumer engagement on new markets and wrote a market health study for Peru. Coordinated a health event with 200 participants and delivered over 180 networking sessions with key major contacts.