Social Media Marketing Specialist at African Village UK

Enhanced community building by actively growing and nurturing client social media communities, increasing follower count by 400 through strategic conversations, prompt comment responses, and timely DM replies. Crafted and managed all social media copy, resulting in a 25% boost in engagement rates and doubling post reach. Developed and implemented a comprehensive monthly social media plan, scheduling content that aligns with brand objectives, leading to a 30% increase in overall brand visibility. Implemented organic social media strategies alongside teammates and clients to ensure alignment with social media goals and objectives.

Content & User-Generated Content Creator at MarsBeautyGems

Curated user-generated content, including images, videos, and stories, tailored to resonate with the brand’s target audience and adhere to its guidelines. Developed a structured method for sourcing and creating original content inspired by target audience pain points and emerging trends. Built a niche community on beauty and skincare on Instagram & TikTok through active engagement with users, comment responses and dialogue initiation. Collaborated with cross-functional teams such as marketing, social media and influencer management via email communication to ensure overall brand objectives and messaging were met. Conducted ongoing analysis of data insights from previous content posts to identify opportunities to refine and enhance content strategies, quality and performance.

Marketing Coordinator at PTAK & Co

Successfully managed podcast production, including editing recordings, creating corresponding copy, and posting on clients’ social media platforms. Developed visually appealing infographics, professional e-books with Visme & Canva to enhance the Ptak & Co brand. Oversaw the creation, scheduling, and publication of social media content across Instagram & LinkedIn using Later, as well as community management and analytics reporting for Ptak & Co & its clients. Researched, composed and edited content for blog posts, incorporating keyword research and optimising for SEO.

Social Media Marketing Specialist at FLNT Digital

Spearheaded content development and execution for specific clients which led to an increase in followership by 20% on LinkedIn. Engaged in social monitoring using SproutSocial, and observed relevant online trends and news to identify opportunities to help increase clients' reach and engagement. Analyzed key metrics to create month-end reports of clients' social media activities, and recommended opportunities for improvement using Google Slides. Coordinated and executed social media marketing campaigns which led to increased brand awareness.

Digital Marketing Associate at JobPrepped

Created a PPC lead generation campaign using Facebook Ad Manager, conducted A/B testing, and analysed metrics such as CPC, CTR and conversion rate using Facebook Insights. Optimised an email workflow using MailChimp, with if/then triggers to move leads successfully down the marketing funnel. Developed compelling testimonial content for social media using Canva, resulting in a 40% increase in conversions.

Social Media Coordinator at Business in the streets

Measured the success of social media campaigns by analysing social media metrics such as conversion rates, engagement rates, etc. Managed social media platforms, and created and scheduled written content, videos, and images with Hootsuite, which led to an increase in engagement levels by 15%. Organized virtual entrepreneurial events and took images and short-form videos for content creation.