Hi, I'm Ego, a passionate content creator and social media marketer. I help brands connect with audiences through compelling content and smart storytelling across platforms like Instagram, TikTok, and LinkedIn.
Hi, I’m Ego, a passionate content creator and social media marketer. I help brands connect with audiences through compelling content and smart storytelling across platforms like Instagram, TikTok, and LinkedIn.
I’ve helped brands bring their stories to life by creating engaging, high-performing content, developing strategic content plans and calendars, managing social media channels, and building authentic connections with their online communities.
Enhanced community building by actively growing and nurturing client social media communities, increasing follower count by 400 through strategic conversations, prompt comment responses, and timely DM replies. Crafted and managed all social media copy, resulting in a 25% boost in engagement rates and doubling post reach. Developed and implemented a comprehensive monthly social media plan, scheduling content that aligns with brand objectives, leading to a 30% increase in overall brand visibility. Implemented organic social media strategies alongside teammates and clients to ensure alignment with social media goals and objectives.
Curated user-generated content, including images, videos, and stories, tailored to resonate with the brand’s target audience and adhere to its guidelines. Developed a structured method for sourcing and creating original content inspired by target audience pain points and emerging trends. Built a niche community on beauty and skincare on Instagram & TikTok through active engagement with users, comment responses and dialogue initiation. Collaborated with cross-functional teams such as marketing, social media and influencer management via email communication to ensure overall brand objectives and messaging were met. Conducted ongoing analysis of data insights from previous content posts to identify opportunities to refine and enhance content strategies, quality and performance.
Successfully managed podcast production, including editing recordings, creating corresponding copy, and posting on clients’ social media platforms. Developed visually appealing infographics, professional e-books with Visme & Canva to enhance the Ptak & Co brand. Oversaw the creation, scheduling, and publication of social media content across Instagram & LinkedIn using Later, as well as community management and analytics reporting for Ptak & Co & its clients. Researched, composed and edited content for blog posts, incorporating keyword research and optimising for SEO.
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