Hi, I’m Marina Rahde de Bastos, a Senior Marketing Strategist based on the Gold Coast. With 5+ years of experience, I develop brand positioning, content systems, and full-funnel digital strategies for personal brands, local businesses, and retailers, helping them scale visibility, engagement, and revenue through data‑driven decisions. I translate brand essence into clear marketing systems and guide end-to-end creative operations with consistency and measurable results, collaborating across teams to deliver impactful campaigns and sustainable growth.…

MARINA RAHDE DE BASTOS

Hi, I’m Marina Rahde de Bastos, a Senior Marketing Strategist based on the Gold Coast. With 5+ years of experience, I develop brand positioning, content systems, and full-funnel digital strategies for personal brands, local businesses, and retailers, helping them scale visibility, engagement, and revenue through data‑driven decisions. I translate brand essence into clear marketing systems and guide end-to-end creative operations with consistency and measurable results, collaborating across teams to deliver impactful campaigns and sustainable growth.…

Available to hire

Hi, I’m Marina Rahde de Bastos, a Senior Marketing Strategist based on the Gold Coast. With 5+ years of experience, I develop brand positioning, content systems, and full-funnel digital strategies for personal brands, local businesses, and retailers, helping them scale visibility, engagement, and revenue through data‑driven decisions.

I translate brand essence into clear marketing systems and guide end-to-end creative operations with consistency and measurable results, collaborating across teams to deliver impactful campaigns and sustainable growth.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent

Work Experience

Senior Marketing Strategist
January 1, 2020 - Present
Contract / Project-Based Senior Marketing Strategist responsible for developing multi-platform content systems to boost visibility, authority and engagement. Executed full-funnel marketing (awareness, nurturing, launches and organic sales systems). Directed end-to-end content production (ideation, scripting, filming guidance, editing oversight) and publishing. Implemented scalable creative workflows ensuring consistent delivery across long-term accounts. Managed paid traffic strategies focused on awareness, local reach and service bookings. Delivered measurable improvements in audience growth, website traffic, community engagement and revenue. Key projects included: Personal Brand Growth, Retail Brand Sales Growth, Jewelry & Watches Digital Expansion, Wellness Brand Authority & Funnel, Personal Stylist Branding & Paid Traffic and Education & Mentorship Viral Content & Launch.
Senior Marketing Strategist (Contract / Project-Based)
January 1, 2020 - Present
Developed multi-platform content systems that increased visibility, authority and engagement. Executed full-funnel marketing including awareness, nurturing, launch campaigns and organic sales systems. Directed end-to-end content production: ideation, scripting, filming guidance, editing oversight and publishing. Implemented scalable creative workflows ensuring consistent delivery across long-term accounts. Managed paid traffic strategies focused on awareness, local reach and service bookings. Delivered measurable improvements in audience growth, website traffic, community engagement and revenue.
Senior Marketing Strategist (Contract / Project-Based) at Self-employed / Freelance
January 1, 2020 - Present
Developed multi-platform content systems that increased visibility, authority and engagement. Executed full-funnel marketing including awareness, nurturing, launch campaigns and organic sales systems. Directed end-to-end content production: ideation, scripting, filming guidance, editing oversight and publishing. Implemented scalable creative workflows ensuring consistent delivery across long-term accounts. Managed paid traffic strategies focused on awareness, local reach and service bookings. Delivered measurable improvements in audience growth, website traffic, community engagement and revenue.

Education

High School Diploma at Escola Estadual José Loureiro da Silva
January 11, 2030 - January 1, 2018
High School Diploma at Escola Estadual José Loureiro da Silva
January 11, 2030 - January 1, 2018
High School Diploma at Escola Estadual José Loureiro da Silva
January 11, 2030 - January 1, 2018
High School Diploma at Escola Estadual José Loureiro da Silva
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet

Skills

Experience Level