Creative campaign for Sonora Bookstore

Creating a Christmas campaign to connect music and reading, attracting new audiences to the bookshop through a concept, slogan, graphic elements, and well-targeted advertisements.

My responsibilities

• Develop the creative concept for the Christmas campaign ‘The soundtrack of your life sounds better when you read it’, including slogan and graphic materials in collaboration with the Sonora team.
• Manage the dissemination of the campaign on social media and in physical spaces in the Gràcia neighbourhood to attract new audiences to the bookshop.
• Optimise the company profile on Google My Business and Instagram to improve visibility and local SEO positioning.
• Plan and execute targeted advertising campaigns on Instagram (Meta Ads) and Google Maps (Google Ads) to increase reach and conversion (in-store traffic, calls, etc.).

More info: https://www.twine.net/signin