Available to hire
I am a creative and marketing leader with 10+ years building and scaling digital brands across beauty, wellness, lifestyle, and e-commerce. I specialize in crafting stories and experiences that resonate with audiences and drive growth.
I lead creative direction, production, and cross-channel campaigns from concept to delivery, balancing brand aesthetics with data-driven execution to boost engagement, awareness, and sales. As Founder & Creative Director of Poolside Creative Co., I built full-funnel marketing strategies and elevated brand storytelling through visuals, UX, and influencer partnerships.
Experience Level
Expert
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Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Model/Actor/Spokesperson/Host at Poolside Creative
January 1, 2014 - PresentFreelance digital creative, professional commercial actor and print model; red carpet and media host; spokesperson. Worked with brands including ChapStick, Edible Arrangements, John Frieda, Novex (for Target).
Founder & Creative Director at Poolside Creative Co.
January 1, 2014 - PresentFounded and led full‑funnel marketing strategies for ecommerce clients, growing brand engagement up to 300%. Executed integrated campaigns across Instagram, Facebook/Meta Ads, and Email achieving 3–5% CTR and 40%+ open rates. Directed and produced product and lifestyle shoots; generated UGC and ad creatives that lifted Shopify conversions by 25%. Designed cohesive Shopify/Squarespace sites and maintained brand consistency and performance across channels.
Model, Actress & Spokesperson at Self‑employed
January 1, 2012 - PresentOn‑camera host and brand ambassador; talent for national and global digital assets (TV commercials, digital ads, social content) for partners including Chaps, Edible Arrangements, The Knot, John Frieda, Everlast, and Target; built a personal brand and micro‑influencer presence with authentic, polished social content.
Education
Bachelor of Arts in Media Studies at Quinnipiac University - School of Communications
January 11, 2030 - January 1, 2012Arts Concentration Program at Choate Rosemary Hall
January 11, 2030 - January 1, 2007B.A. in Media Studies (Magna Cum Laude) at Quinnipiac University
January 11, 2030 - January 5, 2026B.A. in Media Studies (Magna Cum Laude) at Quinnipiac University
January 11, 2030 - January 11, 2026Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services, Software & Internet
Experience Level
Expert
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Intermediate
Intermediate
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