Available to hire
Hi, I’m Mark Chapman—a digital marketing professional with a passion for turning ideas into measurable results. I specialise in digital PR, outreach, SEO, content creation, and data-driven campaigns across B2B and B2C, always focusing on ROI and sustainable growth.
I love building trusted client relationships, leading cross-functional teams, and translating complex business goals into compelling narratives across digital and print channels. I’m proficient with marketing automation, analytics, and AI-powered tools to optimise performance and deliver tangible results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Digital Marketer, Strategist, Account Manager at Orca Marketing
September 1, 2023 - PresentSet, reset, and manage clients’ digital and offline marketing including sponsorship, content development, PPC, SEO, social media, and website, delivering strong ROI and reversing declines. Planned, implemented, and optimised integrated digital marketing campaigns including Google Ads and LinkedIn with content-led SEO and local SEO to improve lead generation and brand visibility. Built trusted client relationships providing strategic recommendations through data-driven performance and actionable plans. Directed web development and UX improvements to boost user journeys, conversions, and online presence. Developed strategic execution roadmaps including KPIs and budget allocation. Conducted consultancy to improve efficiency, workflow, and profitability.
Senior Digital Marketing Executive / Web Manager at Homewise
August 31, 2023 - August 19, 2025Project managed website redesign, migration, UX and CRO to Hubspot CMS. Managed marketing automation with MS Dynamics CRM and Adobe, cookie management for GDPR compliance. Implemented GA4 with Google Tag Manager for advertising tracking and cookie blocking on test pages. Increased overall sessions by about 8% and doubled monthly leads to 500-1000. Re-engineered CRO reducing poor-quality enquiries and increasing committed customers by 5%.
Digital Marketer / Client Engagement at Pairview Group
May 31, 2022 - August 19, 2025Re-engineered digital marketing activities to generate B2B and B2C leads and revenue. Managed and optimized paid media, search and email marketing using Mailchimp integrated with Zoho CRM.
Digital Marketer / eCommerce Manager at Wixroyd International
February 28, 2021 - August 19, 2025Managed customer websites, paid media campaigns (Google Ads), content, SEO, and email marketing (Dotmailer). Generated online revenue of £100,000 in January 2021 with a monthly spend of £6k, the highest revenue in over a year.
Digital Agency Consultant / Paid Media Manager at Precision Creative & Media
July 31, 2020 - August 19, 2025Worked closely with agency teams to grow client businesses through data-led insights and campaigns delivering results via paid media including programmatic and organic. Managed clients with typical Google Ads spend of £20k monthly generating 560 leads per month.
Website Project Manager at Vaughan Designs (UK) / VDI (USA)
July 31, 2020 - August 19, 2025Consulted on site migration and project management to establish B2B eCommerce and online accounts, integrating legacy stock and IT systems for international luxury lighting and furniture manufacturer. Delivered SEO and use case testing; supported CEO and sales teams for business growth from £10m+ turnover.
Digital Marketing Consultant at Aura Gas / Unibind
December 31, 2017 - August 19, 2025Interim consultant for sales, lead and traffic generation, PPC, SEO, website, content marketing, CRO, and team coordination.
Consulting Account Manager at Vertical Leap / Sideshow Digital Marketing Agency
December 31, 2016 - August 19, 2025Provided interim consultancy and management support during business transition. Implemented strategic client planning using SOSTAC/RACE frameworks and directed concurrent digital projects including search marketing.
eCommerce Product Manager at Specsavers (via Unipro agency)
June 30, 2016 - August 19, 2025Consulted on Drupal website, eCommerce, and mobile app development with UX improvements in Agile SCRUM agency environment. Initiated Agile themes focused on commercial measurement and comprehensive SEO improvements for all Specsavers websites.
Strategy Consultant / eCommerce / Project Manager at PwC / Flowercard
December 31, 2015 - August 19, 2025Managed and launched eLearning projects with rigorous PwC partner selection process. Audited online presence, business analysis, and developed strategy to relaunch, manage, and sell FMCG flower delivery company.
Director of Client Strategy & Services at White Hat Media
August 31, 2015 - August 19, 2025Managed agency operations including digital marketing, web projects, social media, analytics, content, and brand protection with revenue growth to approximately £70K monthly. Delivered strong client results for Microsoft Partners and The Gym Group with significant lead and traffic improvements.
Digital Marketer, Strategist, Account Manager at Orca Marketing (Freelance)
September 1, 2023 - PresentSet, reset and manage clients’ digital and offline marketing including sponsorship, content development, PPC, SEO, social media and website, delivering strong ROI and reversing declines.
Senior Digital Marketing Executive / Web Manager at Homewise Home for Life Planning (Pandemic diminishes)
August 31, 2023 - September 24, 2025Managed website redesign, migration, UX/CRO to HubSpot CMS; marketing automation via MS Dynamics CRM; GA4 implementation; cookie/privacy compliance; improved site sessions and leads; +8% sessions, 500-1000 leads/month.
Digital Marketer / Client Engagement at Pairview Group
May 31, 2022 - September 24, 2025Re-engineered digital marketing activities to generate B2B & B2C leads and revenue; managed and optimized paid media, search and email marketing; Mailchimp integrated with Zoho CRM.
Digital Marketer / eCommerce Manager at Wixroyd
February 28, 2021 - September 24, 2025Customer websites management, paid media (Google Ads), content, SEO and email marketing (Dotmailer). Online revenue generated: £100,000 (Jan 2021, spend £6k / month), highest revenue for over a year.
Digital Agency Consultant / Paid Media Manager at Precision Creative & Media Advertising Agency
July 31, 2020 - September 24, 2025Data-led role working with agency teams to grow client business via insight and campaigns, paid media (including programmatic) and organic. Typical account: Google Ads spend £20k per month, ~560 leads per month.
Website Project Manager at Vaughan Designs (UK) / VDI (USA)
July 31, 2020 - September 24, 2025Hands-on consultancy: Site migration / project management to set up B2B eCommerce & online accounts, integration of legacy stock and IT systems. Flagship stores: New York, London, rest of world. Hands-on SEO, use-case testing.
Digital Marketing Consultant at Aura Gas / Unibind
December 31, 2017 - September 24, 2025Interim sales, lead + traffic generation, PPC, SEO/organic search, website, content marketing, CRO, team coordination.
Consulting Account Manager at Vertical Leap / Sideshow Digital Marketing Agency
December 31, 2016 - September 24, 2025Interim consultancy and management; strategic client planning (SOSTAC/RACE) for growth; director of concurrent digital projects (incl. search marketing).
eCommerce Product Manager at Specsavers (for Unipro agency)
June 30, 2016 - September 24, 2025Drupal website/eCommerce and mobile app development; UX improvements in Agile environment; two important Agile themes to SCRUM for business growth; improved display of products and app UX.
Strategy Consultant / eCommerce / Project Manager at PwC / Flowercard
December 31, 2015 - September 24, 2025Created, managed and launched eLearning projects; audits and strategy to re-launch and sell FMCG company; partnerships with suppliers.
Director of Client Strategy & Services at White Hat Media Digital Agency
August 31, 2015 - September 24, 2025Managed agency operations (~10 employees); digital marketing, web projects, social media, analytics, content, and brand protection; grew revenues to ~£70k/month in 2015.
Consultant: Online Channel Change Management at BOC / The Linde Group
November 30, 2013 - September 24, 2025Led digital business transformation, eCommerce development, and digital marketing strategy; delivered board presentations.
Digital Marketer, Strategist, Account Manager at Orca Marketing
September 1, 2023 - PresentSet, reset and manage clients’ digital and offline marketing including sponsorship, content development, PPC, SEO, social media and website, delivering strong ROI and reversing declines.
Senior Digital Marketing Executive / Web Manager at Homewise Home for Life Planning (Over 60s Lifetime Tenancies)
August 1, 2023 - September 24, 2025Managed website redesign and migration, UX/CRO improvements to HubSpot CMS, marketing automation via Dynamics CRM; GA4 implementation; cookie/privacy via OneTrust; achieved growth in sessions and leads.
Digital Marketer / Client Engagement at Pairview Group
May 1, 2022 - September 24, 2025Re-engineered digital marketing activities to generate B2B & B2C leads; managed and Optimised paid media, search and email marketing; integrated Mailchimp with Zoho CRM.
Digital Marketer / eCommerce Manager at Wixroyd International
February 1, 2021 - September 24, 2025Customer websites’ management, paid media (Google Ads), content, SEO and email marketing (Dotmailer). Online revenue generated: £100,000 (Jan 2021, spend £6k / month).
Digital Agency Consultant / Paid Media Manager at Precision Creative & Media Advertising Agency
July 1, 2020 - September 24, 2025Data-led role working with agency teams to grow client business via insight and campaigns delivering results, paid media (incl. programmatic) and organic.
Website Project Manager at Vaughan Designs (UK) / VDI (USA)
July 1, 2020 - September 24, 2025Hands-on consultancy: Site migration / project management to set up B2B eCommerce & online accounts, integration of legacy stock and IT systems. Flagship stores: New York, London, rest of world. SEO and UX testing.
Digital Marketing Consultant at Aura Gas / Unibind
December 1, 2017 - September 24, 2025Interim sales, lead + traffic generation, PPC, SEO/organic search, web site, content marketing, CRO, team coordination.
Consulting Account Manager at Vertical Leap / Sideshow Digital Marketing Agency
December 1, 2016 - September 24, 2025Interim consultancy and management; strategic client planning (SOSTAC/ RACE) for growth; director of concurrent digital projects (incl. search marketing).
eCommerce Product Manager at Specsavers (for Unipro agency)
June 1, 2016 - September 24, 2025Provided consultancy services and responsibility for Drupal website/eCommerce and mobile app development, UX improvements in Agile environment.
Strategy Consultant / eCommerce / Project Manager at eLearning PwC / Flowercard
December 1, 2015 - September 24, 2025Created, managed and launched eLearning projects; performed online presence audits, business analysis & strategy; managed transitions and helped sell a FMCG company.
Director of Client Strategy & Services at White Hat Media
August 1, 2015 - September 24, 2025Managed agency operations; drove digital marketing, web projects, social media, analytics, content, and brand protection; grew revenues year-on-year.
Consultant: Online Channel Change Management at BOC / The Linde Group
November 1, 2013 - September 24, 2025Led digital business transformation, eCommerce development, and digital marketing strategy implementation; prepared board presentations.
Digital Marketer, Strategist, Account Manager at Orca Marketing
September 1, 2023 - PresentFreelance role: set, reset and manage clients’ digital and offline marketing including sponsorship, content development, PPC, SEO, social media and website, delivering strong ROI and reversing declines.
Senior Digital Marketing Executive / Web Manager at Homewise Home for Life Planning
August 1, 2023 - September 24, 2025Led website redesign and migration to HubSpot CMS; implemented marketing automation via MS Dynamics CRM; implemented GA4/ad tracking and One Trust for cookie/privacy compliance; improved sessions by ~8% and leads to 500–1,000 per month; CRO improvements and increased committed customers.
Digital Marketer / Client Engagement at Pairview Group
May 1, 2022 - September 24, 2025Re-engineered digital marketing activities to generate B2B & B2C leads and revenue; managed and optimised paid media, search and email marketing; Mailchimp integrated with Zoho CRM.
Digital Marketer / eCommerce Manager at Wixroyd International
February 1, 2021 - September 24, 2025Managed website management, paid media (Google Ads), content, SEO and email marketing (Dotmailer). Online revenue generated: £100,000 (Jan 2021; spend £6k/month), highest revenue for over a year.
Digital Agency Consultant / Paid Media Manager at Precision Creative & Media
July 1, 2020 - September 24, 2025Data-led role delivering growth for clients via insights and campaigns, paid media (incl. programmatic) and organic; typical account: Google Ads spend £20k/month, ~560 leads/month.
Website Project Manager at Vaughan Designs / VDI
July 1, 2020 - September 24, 2025Hands-on consultancy: site migration and project management to set up B2B eCommerce & online accounts; integration of legacy stock and IT systems; flagship stores in New York, London, rest of world; hands-on SEO and use-case testing.
Digital Marketing Consultant at Aura Gas / Unibind
December 1, 2017 - September 24, 2025Interim sales, lead and traffic generation, PPC, SEO/organic search, web site, content marketing, CRO, team coordination.
Consulting Account Manager at Vertical Leap / Sideshow Digital Marketing Agency
December 1, 2016 - September 24, 2025Interim consultancy and management during transition; strategic planning (SOSTAC/RACE) for growth; director of concurrent digital projects including search marketing.
eCommerce Product Manager at Specsavers (for Unipro agency)
June 1, 2016 - September 24, 2025Consultancy for Drupal site/eCommerce and mobile app development; UX improvements in an Agile environment; initiated two Agile themes for business growth and SEO review across Specsavers sites; improved product display and app try-on features.
Strategy Consultant / eCommerce / Project Manager at PwC / Flowercard
December 1, 2015 - September 24, 2025Created, managed and launched eLearning projects; conducted performance improvement and change management training; audited online presence and re-launched, managed, and sold the company.
Director of Client Strategy & Services at White Hat Media
August 1, 2015 - September 24, 2025Led agency operations (~10 staff) including digital marketing, web projects, social media, analytics and content; grew revenues to ~£70k/month; delivered strong client results (e.g., Microsoft partners, The Gym Group).
Consultant: Online Channel Change Management at The Linde Group / BOC
November 1, 2013 - September 24, 2025Led digital business transformation, eCommerce development, and digital marketing strategy implementation; delivered board presentations.
Education
BA (Hons) Marketing and Communications at University of Portsmouth
January 11, 2030 - August 19, 2025Degree in Journalism (NVQ Level 4) at Highbury College & The News, Portsmouth
January 11, 2030 - August 19, 2025BA (HONS) Marketing and Communications at University of Portsmouth
January 11, 2030 - September 24, 2025Degree in Journalism (NVQ Level 4) at Highbury College & The News
January 11, 2030 - September 24, 2025BA (HONS) Marketing and Communications at University of Portsmouth
January 11, 2030 - September 24, 2025Degree in Journalism (NVQ Level 4) at Highbury College & The News
January 11, 2030 - September 24, 2025BA (Hons) Marketing and Communications at University of Portsmouth
January 11, 2030 - September 24, 2025Degree in Journalism (NVQ Level 4) at Highbury College & The News
January 11, 2030 - September 24, 2025BA (Hons) Marketing and Communications at University of Portsmouth
January 11, 2030 - September 24, 2025Degree in Journalism (NVQ Level 4) at Highbury College & The News
January 11, 2030 - September 24, 2025Qualifications
Google Ads Certification
January 11, 2030 - August 19, 2025Google Analytics Certification
January 11, 2030 - August 19, 2025Google Tag Manager Certification
January 11, 2030 - August 19, 2025Google My Business Certification
January 11, 2030 - August 19, 2025PRINCE2 Course
January 11, 2030 - August 19, 2025Agile Training
January 11, 2030 - August 19, 2025Change First Training
January 11, 2030 - August 19, 2025Business Management Certificate (ISEB)
January 11, 2030 - August 19, 2025Insurance FIT Exam & FSA Supervisor (CII & FSA)
January 11, 2030 - August 19, 2025PRINCE2
January 11, 2030 - September 24, 2025Agile Project Management
January 11, 2030 - September 24, 2025Open University Certifications (SkillsShare, Change First)
January 11, 2030 - September 24, 2025Business Management Certificate: ISEB
January 11, 2030 - September 24, 2025Insurance: FIT Exam & FSA Supervisor: CII & FSA
January 11, 2030 - September 24, 2025PRINCE2 COURSE
January 11, 2030 - September 24, 2025AGILE
January 11, 2030 - September 24, 2025OPEN UNIVERSITY
January 11, 2030 - September 24, 2025SkillsShare
January 11, 2030 - September 24, 2025CHANGE FIRST BUSINESS MANAGEMENT CERTIFICATE
January 11, 2030 - September 24, 2025PRINCE2 course
January 11, 2030 - September 24, 2025ISEB Business Management Certificate
January 11, 2030 - September 24, 2025FIT exam
January 11, 2030 - September 24, 2025CII & FSA Supervisor
January 11, 2030 - September 24, 2025Prince2 Certification
January 11, 2030 - September 24, 2025Agile / Scrum Certification
January 11, 2030 - September 24, 2025Google Ads Certification
January 11, 2030 - September 24, 2025Google Analytics Certification
January 11, 2030 - September 24, 2025Google Tag Manager Certification
January 11, 2030 - September 24, 2025ISEB Business Management Certificate
January 11, 2030 - September 24, 2025Industry Experience
Healthcare, Financial Services, Media & Entertainment, Energy & Utilities, Retail, Professional Services, Manufacturing, Travel & Hospitality, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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