Hi! I’m Markela — a digital marketer and content creator with over 3 years of experience working in marketing offices in Albania.
Hi! I’m Markela — a digital marketer and content creator with over 3 years of experience working in marketing offices in Albania. Along the way, I’ve learned how to shape ideas into content that feels alive, organized, and true to each brand’s personality.
I love helping businesses show up online with confidence. For me, good content isn’t just pretty — it’s meaningful, clear, and something people actually enjoy seeing. Whether I’m planning a full content strategy or writing a simple caption, my goal is always the same: to make your brand feel real and unforgettable.
Here’s what I can help you with:
Managing and growing your social media with care and consistency
Creating aesthetic posts, clean visuals, and storytelling captions
Researching your audience, your competitors, and upcoming trends
Building monthly content plans to keep your brand active and relevant
Helping small businesses find their own online voice
Offering reliable Virtual Assistant support like organizing tasks, handling emails, scheduling, data entry, and general admin help
I’m easy to communicate with, I respect deadlines, and I genuinely enjoy being part of a brand’s growth. If you’re looking for someone creative, organized, and committed to your project, I’d be happy to work together. Let’s make your online presence stand out in the best way.
I created 15 engaging social media contents for Discover Sphere, a luxury travel agency. The posts highlight breathtaking destinations, exclusive experiences, and tailored travel packages designed to inspire and captivate their audience. Each content piece is crafted to strengthen brand identity, encourage engagement, and drive potential clients to explore their unique travel offerings.
I created 15 eye-catching social media contents for Smash Burger, a fast-food brand. The posts showcase delicious burgers, combo deals, and promotions designed to tempt food lovers and increase engagement. Each content piece is tailored to strengthen brand presence, drive customer interaction, and boost foot traffic and online orders.
I created 12 engaging social media contents for a bookstore, focusing on classic literature and famous quotes from iconic books. Each post is designed to captivate book lovers, spark curiosity, and encourage interaction. The content highlights timeless literary works while showcasing the bookstore's brand personality, making it perfect for platforms like Instagram and Facebook.
As a Marketing Specialist, I was responsible for supporting the company’s marketing efforts through strategy, content creation, and daily campaign management. Key Responsibilities: Created engaging social media content (posts, stories, captions, visuals) Planned and organized monthly content calendars Conducted market and competitor research Managed the company’s social media pages and engaged with the online community Set up and optimized Facebook/Instagram ad campaigns Assisted in branding, copywriting, and visual direction Prepared analytics reports to track performance and suggest improvements Collaborated with the team to align campaigns with business goals My focus in this role was to help the brand grow its online presence, connect with the right audience, and maintain a consistent and professional digital identity.
As a Marketing Specialist, I supported the company’s digital presence and helped execute marketing initiatives that strengthened brand visibility and engagement. Key Responsibilities: Created social media content tailored to the brand’s tone and audience Managed daily posting, engagement, and community interaction Assisted in planning campaigns and coordinating digital activities Conducted light research on trends and competitors to improve strategy Helped with paid ads setup, monitoring, and basic optimization Collaborated with the team on visuals, messaging, and branding consistency Tracked key metrics and shared insights on content performance This role helped me refine my skills in content creation, communication, and digital strategy while contributing to meaningful brand growth.
As a Marketing Specialist, I contributed to the company’s growth by supporting both creative and strategic marketing activities. What I worked on: Developed content ideas and produced engaging posts for social media Helped shape the brand’s online voice and visual style Managed day-to-day activity on social channels and responded to audience interactions Conducted basic market and competitor research to guide decisions Supported the setup and optimization of paid advertising campaigns Assisted in organizing promotions, campaigns, and digital initiatives Monitored performance metrics and highlighted opportunities for improvement This role allowed me to combine creativity with strategy while working closely with the team to bring consistent and meaningful communication to the audience.
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