Hi! I’m Markela — a digital marketer and content creator with over 3 years of experience working in marketing offices in Albania. Along the way, I’ve learned how to shape ideas into content that feels alive, organized, and true to each brand’s personality. I love helping businesses show up online with confidence. For me, good content isn’t just pretty — it’s meaningful, clear, and something people actually enjoy seeing. Whether I’m planning a full content strategy or writing a simple caption, my goal is always the same: to make your brand feel real and unforgettable. Here’s what I can help you with: Managing and growing your social media with care and consistency Creating aesthetic posts, clean visuals, and storytelling captions Researching your audience, your competitors, and upcoming trends Building monthly content plans to keep your brand active and relevant Helping small businesses find their own online voice Offering reliable Virtual Assistant support like organizing tasks, handling emails, scheduling, data entry, and general admin help I’m easy to communicate with, I respect deadlines, and I genuinely enjoy being part of a brand’s growth. If you’re looking for someone creative, organized, and committed to your project, I’d be happy to work together. Let’s make your online presence stand out in the best way.…

Markela Marra

5.0 (2 reviews)

Hi! I’m Markela — a digital marketer and content creator with over 3 years of experience working in marketing offices in Albania. Along the way, I’ve learned how to shape ideas into content that feels alive, organized, and true to each brand’s personality. I love helping businesses show up online with confidence. For me, good content isn’t just pretty — it’s meaningful, clear, and something people actually enjoy seeing. Whether I’m planning a full content strategy or writing a simple caption, my goal is always the same: to make your brand feel real and unforgettable. Here’s what I can help you with: Managing and growing your social media with care and consistency Creating aesthetic posts, clean visuals, and storytelling captions Researching your audience, your competitors, and upcoming trends Building monthly content plans to keep your brand active and relevant Helping small businesses find their own online voice Offering reliable Virtual Assistant support like organizing tasks, handling emails, scheduling, data entry, and general admin help I’m easy to communicate with, I respect deadlines, and I genuinely enjoy being part of a brand’s growth. If you’re looking for someone creative, organized, and committed to your project, I’d be happy to work together. Let’s make your online presence stand out in the best way.…

Available to hire

Hi! I’m Markela — a digital marketer and content creator with over 3 years of experience working in marketing offices in Albania. Along the way, I’ve learned how to shape ideas into content that feels alive, organized, and true to each brand’s personality.

I love helping businesses show up online with confidence. For me, good content isn’t just pretty — it’s meaningful, clear, and something people actually enjoy seeing. Whether I’m planning a full content strategy or writing a simple caption, my goal is always the same: to make your brand feel real and unforgettable.

Here’s what I can help you with:

Managing and growing your social media with care and consistency

Creating aesthetic posts, clean visuals, and storytelling captions

Researching your audience, your competitors, and upcoming trends

Building monthly content plans to keep your brand active and relevant

Helping small businesses find their own online voice

Offering reliable Virtual Assistant support like organizing tasks, handling emails, scheduling, data entry, and general admin help

I’m easy to communicate with, I respect deadlines, and I genuinely enjoy being part of a brand’s growth. If you’re looking for someone creative, organized, and committed to your project, I’d be happy to work together. Let’s make your online presence stand out in the best way.

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Language

Albanian
Fluent
English
Fluent
Italian
Intermediate
Spanish; Castilian
Advanced

Work Experience

Marketing Specialist at Ori Oka sh.p.k
July 3, 2022 - December 23, 2022
In this role, I supported the company’s marketing operations by developing creative content, managing campaigns, and ensuring consistent brand communication. Main Tasks & Contributions: Researched trends, competitors, and audience behavior to guide strategy Created daily content for social media, including visuals and copy Managed page activity, engagement, and audience interaction Assisted in planning and executing marketing campaigns Set up and monitored paid ads to improve reach and conversions Collaborated with designers and team members for cohesive branding Tracked analytics and prepared clear performance summaries This experience strengthened my skills in digital communication, strategic planning, and maintaining a strong brand presence online.
Marketing Specialist at ELITE DM
September 4, 2023 - January 31, 2024
As a Marketing Specialist, I contributed to the company’s growth by supporting both creative and strategic marketing activities. What I worked on: Developed content ideas and produced engaging posts for social media Helped shape the brand’s online voice and visual style Managed day-to-day activity on social channels and responded to audience interactions Conducted basic market and competitor research to guide decisions Supported the setup and optimization of paid advertising campaigns Assisted in organizing promotions, campaigns, and digital initiatives Monitored performance metrics and highlighted opportunities for improvement This role allowed me to combine creativity with strategy while working closely with the team to bring consistent and meaningful communication to the audience.
Marketing Specialist at 2L Marketing
February 1, 2024 - February 28, 2025
As a Marketing Specialist, I supported the company’s digital presence and helped execute marketing initiatives that strengthened brand visibility and engagement. Key Responsibilities: Created social media content tailored to the brand’s tone and audience Managed daily posting, engagement, and community interaction Assisted in planning campaigns and coordinating digital activities Conducted light research on trends and competitors to improve strategy Helped with paid ads setup, monitoring, and basic optimization Collaborated with the team on visuals, messaging, and branding consistency Tracked key metrics and shared insights on content performance This role helped me refine my skills in content creation, communication, and digital strategy while contributing to meaningful brand growth.
Marketing Specialist at SafeTech
March 3, 2025 - May 30, 2025
As a Marketing Specialist, I was responsible for supporting the company’s marketing efforts through strategy, content creation, and daily campaign management. Key Responsibilities: Created engaging social media content (posts, stories, captions, visuals) Planned and organized monthly content calendars Conducted market and competitor research Managed the company’s social media pages and engaged with the online community Set up and optimized Facebook/Instagram ad campaigns Assisted in branding, copywriting, and visual direction Prepared analytics reports to track performance and suggest improvements Collaborated with the team to align campaigns with business goals My focus in this role was to help the brand grow its online presence, connect with the right audience, and maintain a consistent and professional digital identity.

Education

Bachelor of Nursing at University of Medicine Tirana (UMT)
October 14, 2019 - July 15, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Computers & Electronics, Media & Entertainment, Software & Internet, Other
    paper Digital Marketing Expert

    As a Digital Marketing Expert, I supported the brand by building a clear, effective, and data-driven marketing strategy.

    Main Responsibilities:

    Conducted market & competitor research

    Created a full digital marketing strategy

    Managed and optimized Facebook, Instagram & Google Ads

    Developed content aligned with the brand’s tone

    Performed A/B testing to improve results

    Analyzed performance metrics and prepared reports

    Ensured consistent communication and brand alignment

    Focus: delivering measurable growth through strategic planning, creative content, and continuous optimization.

    paper Social Media Manager

    As a Social Media Manager, I developed and executed a complete social media strategy tailored to the brand’s identity, audience, and long-term goals. My work focused on creating content that felt genuine, visually appealing, and aligned with the brand’s voice — while ensuring measurable growth across platforms.

    What I delivered:

    Built and managed the complete social media presence across Instagram, Facebook, and TikTok

    Created engaging content (photos, captions, stories & short-form videos) optimized for each platform

    Planned and organized the monthly content calendar

    Conducted audience and competitor research to guide strategy

    Managed paid ads and optimized campaign performance

    Monitored analytics and provided clear insights to improve results

    Maintained consistent communication with the brand to ensure all content matched their vision

    My goal throughout this project was to combine creativity with strategy — crafting content that not only looked good but also performed well and connected emotionally with the audience.