London-based creative director and writer with 10+ years across narrative campaigns, branded entertainment, editorial storytelling and social-first film, with experience at Goat/WPP, Mother, Ogilvy, Thrillist, Time Out NY and MTV/Nickelodeon.

Marshall Katheder

London-based creative director and writer with 10+ years across narrative campaigns, branded entertainment, editorial storytelling and social-first film, with experience at Goat/WPP, Mother, Ogilvy, Thrillist, Time Out NY and MTV/Nickelodeon.

Available to hire

London-based creative director and writer with 10+ years across narrative campaigns, branded entertainment, editorial storytelling and social-first film, with experience at Goat/WPP, Mother, Ogilvy, Thrillist, Time Out NY and MTV/Nickelodeon.

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Experience Level

Expert
Intermediate

Language

English
Fluent

Work Experience

Creative Director at Goat, WPP
April 1, 2026 - Present
Leading creative featuring influencers across cinematic campaigns, low-fi creator content, DOOH, and other media. Clients include Amazon, Mini (BMW), EA Games, and Costa Coffee.
Creative Director at Smallworld, Mother
March 1, 2026 - April 1, 2026
Led end-to-end creative across brand, social, film and integrated campaigns for Bupa.
Associate Creative Director at Story Creative Studio
January 1, 2026 - March 1, 2026
Led end-to-end creative across brand, social, film and integrated campaigns.
Senior Creative at Ogilvy UK
August 1, 2022 - December 1, 2025
Led the development and creative execution of award-winning, narrative-driven campaigns that seamlessly integrate brand storytelling with audience appeal. Delivered high-impact, multi-channel content that aligns brand objectives with compelling, audience-focused narratives. Clients include HOKA, Coca-Cola, Canon, HSBC, Samsung, and Formula 1.
Content Creator at Ogilvy UK
August 1, 2018 - May 1, 2022
Strategise and execute content for brands in industries ranging from civil aviation to financial services. Clients include Samsung, Rolls-Royce, Inmarsat, American Express, Oracle, Ernst & Young and HSBC, among others. Focus on long-form copywriting and content creation.
Contributing Writer at Time Out NY
January 1, 2016 - March 1, 2017
The on-call writer. Pitch, write and promote digital content informed by SEO.
Content Editor at Thrillist Media Group
August 1, 2015 - December 1, 2015
Brainstorm, pitch and execute creative strategies for a diverse client base. Manage production of content from ideation to publication. Clients include Budweiser, Tabasco, Sands Casino, Irish Tourism Board, Juul, Columbia University, and Penguin apparel, among many others.
Staff Writer at Thrillist Media Group
October 1, 2014 - August 1, 2015
Research and write sponsored articles (native advertising) for Thrillist's in-house content studio. My Bank of America 'Spend Smarter' campaign remains the most successful integrated marketing effort (across multiple metrics) at Thrillist; one article I wrote for this project has over 930k page views to date. My Bud Light Mixxtails campaign won CoLab's first branded content award during 2015 AdWeek.
Copywriter at Macy's Inc.
September 1, 2012 - November 1, 2013
Conceptualise newspaper and magazine ad campaigns. Ideate the 2013 'Red Star Spectacular' campaign. Coordinate with the art team to write copy for all of Macy's luxury watch and fragrance catalogues, including the 'Scent Event.' Employ strong organizational, proofreading and editorial skills.
Writing Fellow at Mother New York
June 1, 2012 - November 1, 2012
Pitch and write locally focused pieces for Animal New York, a 'straight from the cut' arts & culture blog.
Copywriter at Viacom/MTV Networks
January 1, 2010 - January 1, 2011
Create copy for communications and consumer products division (e.g. construct narrative and name nautically themed skateboard manoeuvres for a 'SpongeBob Surf & Skate' video game for Nintendo DS. Create campaigns for Nickelodeon's broad range of merchandise).

Education

Bachelor of Arts in Literatures & Cultures in English, focused in Nonfiction at Brown University
January 1, 2008 - January 1, 2012
Bachelor of Arts in Literatures & Cultures in English at Brown University
January 1, 2008 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other, Retail, Education