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I’ve spent nearly 20 years in advertising, working with some of the best agencies around London and Australia—Grey, Publicis, Ogilvy, VCCP, and AMVBBDO. I’ve helped brands like Google, Meta, Red Bull, IBM, and Johnnie Walker cut through the noise with work that connects. I know how to turn complex ideas into something clear and sharp. Whether it’s a brand voice, a big campaign, or something built for social, I make sure it lands. I also love working with teams—helping shape ideas, guiding writers, and pushing for work that’s smart, bold, and never boring.…I’ve spent nearly 20 years in advertising, working with some of the best agencies around London and Australia—Grey, Publicis, Ogilvy, VCCP, and AMVBBDO. I’ve helped brands like Google, Meta, Red Bull, IBM, and Johnnie Walker cut through the noise with work that connects. I know how to turn complex ideas into something clear and sharp. Whether it’s a brand voice, a big campaign, or something built for social, I make sure it lands. I also love working with teams—helping shape ideas, guiding writers, and pushing for work that’s smart, bold, and never boring.

Martin Fleming

Copywriter, Writer, Creative Director, +2

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I’ve spent nearly 20 years in advertising, working with some of the best agencies around London and Australia—Grey, Publicis, Ogilvy, VCCP, and AMVBBDO. I’ve helped brands like Google, Meta, Red Bull, IBM, and Johnnie Walker cut through the noise with work that connects. I know how to turn complex ideas into something clear and sharp. Whether it’s a brand voice, a big campaign, or something built for social, I make sure it lands. I also love working with teams—helping shape ideas, guiding writers, and pushing for work that’s smart, bold, and never boring.…I’ve spent nearly 20 years in advertising, working with some of the best agencies around London and Australia—Grey, Publicis, Ogilvy, VCCP, and AMVBBDO. I’ve helped brands like Google, Meta, Red Bull, IBM, and Johnnie Walker cut through the noise with work that connects. I know how to turn complex ideas into something clear and sharp. Whether it’s a brand voice, a big campaign, or something built for social, I make sure it lands. I also love working with teams—helping shape ideas, guiding writers, and pushing for work that’s smart, bold, and never boring.

Available to hire

I’ve spent nearly 20 years in advertising, working with some of the best agencies around London and Australia—Grey, Publicis, Ogilvy, VCCP, and AMVBBDO. I’ve helped brands like Google, Meta, Red Bull, IBM, and Johnnie Walker cut through the noise with work that connects.

I know how to turn complex ideas into something clear and sharp. Whether it’s a brand voice, a big campaign, or something built for social, I make sure it lands. I also love working with teams—helping shape ideas, guiding writers, and pushing for work that’s smart, bold, and never boring.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Senior Copywriter at Fleming&Friends

January 1, 2017 - Present

Freelance senior creative copywriter + occasional creative director. B2B and B2C integrated campaigns, travel articles, scripts, blog posts, social and content strategy.

Creative Lead at Grey London

March 1, 2019 - July 1, 2021

Freelancing at Grey where I was creative lead across various clients.

Co-Founder at Airiginals

April 1, 2017 - August 1, 2020

Co-founded Airiginals. We connect local artists to Airbnb hosts so their work gets seen and bought by guests from all over the world.

Creative Lead at House of Greenland

June 1, 2018 - March 1, 2019

Made branded content for clients like Google, Samsung, Tate & Red Bull. Managed the creative department. Pitched for TV shows and movies. Wrote scripts. Pitched to clients.

Freelance Travel Writer at momondo

June 1, 2015 - January 1, 2019

Contributed comedy travel articles, blogs, quizzes, advice and other bibs and bobs for the travel industry. Mainly to Momondo and their subsidiaries.

Mentor at RookieUp (Acquired by Interaction Design Foundation)

May 1, 2017 - December 1, 2018

Helping young creatives get a better grip on the ad industry, help their writing, improve their creative and give them tips on drawing cats.

Freelance Senior Copywriter at BD Network

March 1, 2018 - July 1, 2018

Lots of fun exciting work for Cadbury, Carabao, Nintendo, Lurpak and Virgin Media.

Senior Copywriter at VCCP

January 1, 2017 - January 1, 2018

Leading the charge for the BTL and TTL for Canon's relaunch. Also did a lot of other creative stuff with other clients, including a pitch win for British Heart Foundation.

Midweight Copywriter at RAPP

January 1, 2016 - December 1, 2016

Huge range of creative for Virgin Media, PayPal, 23&Me, Hastings Direct, Mercedes-Benz.

Copywriter at RAPP

April 1, 2013 - May 1, 2015

Providing valuable and interesting concept development for a range of clients. Writing everything from eDMs, CRM communications, television commercials, radio scripts, in-house invitations, press ads, etc.

Copywriter at Zoo Group

July 1, 2009 - July 1, 2013

Where I got my start as a copywriter. Small agency and cut my chops working with some amazing people on some great projects.