The Beatles Story Museum’s social media strategy

When I joined The Beatles Story Museum, I set about creating a new social media strategy. By injecting a sense of fun and community into the output, I gave an international audience of Beatles fans value in content, and built trust by showing relatability.

The strategy saw a 142% growth in Facebook reach and 192% more user journeys to the website in its first year. In the strategy’s first quarter, the attraction’s Instagram account was the fastest growing for a museum in the country.

Social media awareness of The Beatles Story now accounts for a quarter of all its online sales.

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