Making sustainable travelling fun and easy
Matilda Orring Lunki
Published
The problem:
Research and testing of the current Smart Nudges Mobility solution highlighted areas for improvement, including information overload, a lack of intuitive functions and insufficient feedback on user actions. It also identified the need for more user control to personalise the experience and a clearer sense of purpose. Users were primarily motivated by factors like time, money, health and convenience rather than climate concerns. Additionally, they reacted positively to interactive elements and suggested adding more engaging and enjoyable features.
The brief:
Clarify the purpose of the existing SNM SaaS-solution Resvana and clear up the interface.
Increase the number of people who use Resvana.
Consider a recurring user and product scalability.
Make it fun and interesting.