Founder Interview Series: 1 Shoot, 17 Videos, 65 Pieces of Content Across 6 Platforms

The brief

A specialized rope access training company needed its founder on camera. In safety-critical industries, buyers hire people, not logos. They want to know who runs the room, why the facility exists and how the training works. The company had no video of its founder and no budget for extra shoots, so one interview had to carry an entire campaign.

The approach

I designed the interview to be cut up before I ever pressed record. Think Hot Ones: one sit-down, then a steady stream of clips that each stand on their own.

• Concept and questions. I wrote a question set where every answer works as a self-contained story with a clear start and finish.
• Built for reframing. I framed the single-camera setup with room for punch-ins. That gave the edit a second angle and space for clean 9:16 vertical crops.
• Directed and filmed by me. I cut my off-camera questions so the founder speaks straight to the viewer.

Post-production

• A full-length main interview, plus 8 standalone segments, one for each question
• B-roll from training footage I filmed, laid over the interview
• Colour, sound mix, a branded bumper and series thumbnail design
• Every segment reframed to 9:16 vertical with custom on-screen captions

Distribution

• 9 horizontal (16:9) videos for YouTube, X and LinkedIn
• 8 vertical (9:16) videos, with captions and copy written for each platform
• Platform-specific titles, descriptions, tags, captions and hashtags, written for AI search and checked against the company’s actual certifications so every credential claim holds up

The result

One interview became 17 videos and 65 separate pieces of content across 6 social platforms. The founder now shows up in the feeds his buyers scroll every day, and the library keeps working long after the shoot.