Go-to-Market Operations Lead at Show Scout

Own end-to-end GTM infrastructure connecting marketing automation, sales ops, and product data across the full customer lifecycle.

MarTech Specialist at Independent / Freelance

Led Martech initiatives, integrated marketing tech stack (HubSpot, ActiveCampaign, Segment, Make, Zapier) and optimized GTM workflows across marketing, sales, and product.

Customer Onboarding & Success Consultant at Independent / Freelance

Led onboarding, upsell, and CRM strategy for B2B SaaS growth. Implemented GTM tech stack for onboarding and lifecycle marketing.

IT Support Engineer at Zarcus Technology Solutions

Provided IT support and systems engineering for clients in Greater London; managed IT infrastructure and automation.

IT Support Engineer at Zarcus Technology Solutions

Continued IT support and client IT services leveraging infrastructure and automation tools.

Business Development Manager at Equit Training & Development

Built out client onboarding systems, reporting dashboards, and ROI measurement; led training and development for client accounts.

Systems Engineer at Green Dot Advisors

Managed IT infrastructure, automation, and internal data management tools for consulting operations.

Volunteer Crew Member at National Sea Rescue Institute (NSRI)

Volunteer crew member for local sea rescue base, assisting with sea rescue and recovery operations.

Treasurer & School Board Member at Kleinmond Primary School

Govern financial oversight and strategic planning; manage budget.

Head of Revenue Operations at Show Scout

Lead go-to-market operations for Show Scout, a trade show SaaS platform. Own end-to-end GTM infrastructure connecting marketing automation, sales operations, and product data across the full customer lifecycle. Built a cohesive revenue engine by integrating GTM tech stacks (HubSpot CRM, Clay, Apollo, n8n, Make) and implementing multi-channel lifecycle campaigns, lead scoring, routing, forecasting, and dashboards.

Marketing Automation Specialist at Deadline Funnel

Led marketing automation, lifecycle campaigns, and CRM strategy for a B2B SaaS product suite. Collaborated with product, marketing, and engineering teams to drive data-driven growth across US/EU markets. Implemented end-to-end automation using HubSpot, Segment, Make, and Zapier to improve lead quality and conversions.

MarTech / Marketing Automation Specialist at Deadline Funnel

Led marketing technology operations and CRM for B2B SaaS growth; focused on lead qualification, conversion optimization, and retention through lifecycle campaigns and analytics.

Principal GTM Infrastructure Engineer at Show Scout

Led the technical build-out and operations of GTM infrastructure for Show Scout, a conference-management platform. Built a complete outbound stack (HubSpot Enterprise, Clay enrichment, Apollo, Instantly sequences, n8n automation, LinkedIn outreach), implemented AI-powered personalization prompts, multi-channel orchestration (Email + LinkedIn), deliverability monitoring, and automated qualification and routing. Drove a 40%+ open-rate at scale, reduced time-to-engagement, and established scalable, fault-tolerant pipelines aligned with CEO's GTM strategy.

Owned marketing automation and lifecycle analytics for a SaaS product suite, focusing on deadline funnels, SEO optimization, and multi-touch attribution. Built multi-channel attribution models connecting ActiveCampaign/HubSpot workflows; optimized landing pages and content using SEM/SEO research to boost qualified traffic and conversions.

Led marketing technology stack integrations (Segment, ActiveCampaign, HubSpot) and multi-channel onboarding workflows; automated lead qualification and lifecycle marketing; improved product adoption and analytics.

Business Development Manager at Nelspruit (South Africa) - Corporate Training

Trained and developed client accounts in the corporate training sector; built outbound systems and dashboards to measure ROI; expanded client base and sales pipeline.

Systems Engineer at Green Dot Advisors

Managed IT infrastructure and server automation for the Foundation; built scalable, secure systems and automation processes to improve reliability and efficiency.

IT support engineer in Greater London; responsibilities included hardware/software support and network troubleshooting.