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I am a revenue operations leader with 7+ years in B2B SaaS and a background in systems engineering. I connect marketing, sales, and product operations into one cohesive revenue engine, building scalable GTM tech stacks and data-driven processes. I specialize in automating lifecycle campaigns, lead routing, and analytics to turn marketing and sales activities into predictable revenue across US/EU markets.…I am a revenue operations leader with 7+ years in B2B SaaS and a background in systems engineering. I connect marketing, sales, and product operations into one cohesive revenue engine, building scalable GTM tech stacks and data-driven processes. I specialize in automating lifecycle campaigns, lead routing, and analytics to turn marketing and sales activities into predictable revenue across US/EU markets.

Matt Strydom

PRO

Growth Marketer, Marketing Strategist, Product Marketer, +3

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I am a revenue operations leader with 7+ years in B2B SaaS and a background in systems engineering. I connect marketing, sales, and product operations into one cohesive revenue engine, building scalable GTM tech stacks and data-driven processes. I specialize in automating lifecycle campaigns, lead routing, and analytics to turn marketing and sales activities into predictable revenue across US/EU markets.…I am a revenue operations leader with 7+ years in B2B SaaS and a background in systems engineering. I connect marketing, sales, and product operations into one cohesive revenue engine, building scalable GTM tech stacks and data-driven processes. I specialize in automating lifecycle campaigns, lead routing, and analytics to turn marketing and sales activities into predictable revenue across US/EU markets.

Available to hire

South Africa

I am a revenue operations leader with 7+ years in B2B SaaS and a background in systems engineering. I connect marketing, sales, and product operations into one cohesive revenue engine, building scalable GTM tech stacks and data-driven processes.

I specialize in automating lifecycle campaigns, lead routing, and analytics to turn marketing and sales activities into predictable revenue across US/EU markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Afrikaans

Fluent

English

Fluent

Work Experience

Go-to-Market Operations Lead at Show Scout

December 1, 2024 - December 1, 2024

Own end-to-end GTM infrastructure connecting marketing automation, sales ops, and product data across the full customer lifecycle.

MarTech Specialist at Independent / Freelance

June 1, 2024 - June 1, 2024

Led Martech initiatives, integrated marketing tech stack (HubSpot, ActiveCampaign, Segment, Make, Zapier) and optimized GTM workflows across marketing, sales, and product.

Customer Onboarding & Success Consultant at Independent / Freelance

June 1, 2022 - June 1, 2022

Led onboarding, upsell, and CRM strategy for B2B SaaS growth. Implemented GTM tech stack for onboarding and lifecycle marketing.

IT Support Engineer at Zarcus Technology Solutions

February 28, 2005 - February 28, 2005

Provided IT support and systems engineering for clients in Greater London; managed IT infrastructure and automation.

IT Support Engineer at Zarcus Technology Solutions

February 28, 2006 - February 28, 2006

Continued IT support and client IT services leveraging infrastructure and automation tools.

Business Development Manager at Equit Training & Development

January 31, 2020 - January 31, 2020

Built out client onboarding systems, reporting dashboards, and ROI measurement; led training and development for client accounts.

Systems Engineer at Green Dot Advisors

January 1, 2014 - January 1, 2014

Managed IT infrastructure, automation, and internal data management tools for consulting operations.

Volunteer Crew Member at National Sea Rescue Institute (NSRI)

November 30, 2024 - November 30, 2024

Volunteer crew member for local sea rescue base, assisting with sea rescue and recovery operations.

Treasurer & School Board Member at Kleinmond Primary School

January 1, 2024 - November 7, 2025

Govern financial oversight and strategic planning; manage budget.

Head of Revenue Operations at Show Scout

February 1, 2025 - November 28, 2025

Lead go-to-market operations for Show Scout, a trade show SaaS platform. Own end-to-end GTM infrastructure connecting marketing automation, sales operations, and product data across the full customer lifecycle. Built a cohesive revenue engine by integrating GTM tech stacks (HubSpot CRM, Clay, Apollo, n8n, Make) and implementing multi-channel lifecycle campaigns, lead scoring, routing, forecasting, and dashboards.

Marketing Automation Specialist at Deadline Funnel

December 1, 2024 - December 1, 2024

Led marketing automation, lifecycle campaigns, and CRM strategy for a B2B SaaS product suite. Collaborated with product, marketing, and engineering teams to drive data-driven growth across US/EU markets. Implemented end-to-end automation using HubSpot, Segment, Make, and Zapier to improve lead quality and conversions.

MarTech / Marketing Automation Specialist at Deadline Funnel

June 1, 2022 - June 1, 2022

Led marketing technology operations and CRM for B2B SaaS growth; focused on lead qualification, conversion optimization, and retention through lifecycle campaigns and analytics.