I’m a multidisciplinary product designer who thrives at the intersection of technology, usability, and human behavior. My journey has taken me through various roles where I've had the privilege of leading innovative projects from concept to execution. Generally, I focus on creating interfaces that feel intuitive, purposeful, and genuinely enjoyable to use.

Matthew Cruz

I’m a multidisciplinary product designer who thrives at the intersection of technology, usability, and human behavior. My journey has taken me through various roles where I've had the privilege of leading innovative projects from concept to execution. Generally, I focus on creating interfaces that feel intuitive, purposeful, and genuinely enjoyable to use.

Available to hire

I’m a multidisciplinary product designer who thrives at the intersection of technology, usability, and human behavior. My journey has taken me through various roles where I’ve had the privilege of leading innovative projects from concept to execution. Generally, I focus on creating interfaces that feel intuitive, purposeful, and genuinely enjoyable to use.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Work Experience

Lead Product Designer at Shards Protocol
January 1, 2025 - Present
Led design and development of Aura, an on-chain intelligence platform MVP backed by ED 3N Ventures, enabling 10+ partners to launch targeted campaigns based on real on-chain behavior. Directed design strategy for archetype analysis, badge minting, and reward discovery; collaborated with engineering teams to ensure seamless integration of design specifications. Developed and maintained a design system using Figma Variables to ensure brand consistency across all features, improving design and ideation efficiency. Spearheaded a pre-launch campaign for Aura's platform, achieving 11k connected wallets, 7.3k mints, 60% conversion, and $17k in revenue. Built and optimized the product delivery process by introducing structured sprints, reducing project delivery time to 2-3 days before deployment. Established documentation systems in Notion to align engineering teams on priorities, document PRDs per sprint, and track testing results, improving transparency and decision-making. Integrated GenAI

Education

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Qualifications

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Industry Experience

Software & Internet, Professional Services, Financial Services, Media & Entertainment