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Social Media & Content Strategist — I build brand social that converts, not just collects followers I'm Maxine, a social media and content strategist who helps beauty, lifestyle and wellness brands turn followers into customers — because reach means nothing if it's not the right audience. I handle the full picture: content strategy and calendars, copywriting and captions with a real voice, daily community management across Instagram, Facebook and TikTok, and the analytics to keep sharpening what works. I've built two community brands' social presence from scratch (one launch event sold out in 72 hours), run a content audit that reshaped a wellness brand's strategy, and shipped campaigns for lifestyle and F&B brands. I'm a marketing graduate, fully remote, and comfortable juggling multiple accounts.…Social Media & Content Strategist — I build brand social that converts, not just collects followers I'm Maxine, a social media and content strategist who helps beauty, lifestyle and wellness brands turn followers into customers — because reach means nothing if it's not the right audience. I handle the full picture: content strategy and calendars, copywriting and captions with a real voice, daily community management across Instagram, Facebook and TikTok, and the analytics to keep sharpening what works. I've built two community brands' social presence from scratch (one launch event sold out in 72 hours), run a content audit that reshaped a wellness brand's strategy, and shipped campaigns for lifestyle and F&B brands. I'm a marketing graduate, fully remote, and comfortable juggling multiple accounts.

Maxine Isaac

Content Creator, Community Manager, Content Producer, +2

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Social Media & Content Strategist — I build brand social that converts, not just collects followers I'm Maxine, a social media and content strategist who helps beauty, lifestyle and wellness brands turn followers into customers — because reach means nothing if it's not the right audience. I handle the full picture: content strategy and calendars, copywriting and captions with a real voice, daily community management across Instagram, Facebook and TikTok, and the analytics to keep sharpening what works. I've built two community brands' social presence from scratch (one launch event sold out in 72 hours), run a content audit that reshaped a wellness brand's strategy, and shipped campaigns for lifestyle and F&B brands. I'm a marketing graduate, fully remote, and comfortable juggling multiple accounts.…Social Media & Content Strategist — I build brand social that converts, not just collects followers I'm Maxine, a social media and content strategist who helps beauty, lifestyle and wellness brands turn followers into customers — because reach means nothing if it's not the right audience. I handle the full picture: content strategy and calendars, copywriting and captions with a real voice, daily community management across Instagram, Facebook and TikTok, and the analytics to keep sharpening what works. I've built two community brands' social presence from scratch (one launch event sold out in 72 hours), run a content audit that reshaped a wellness brand's strategy, and shipped campaigns for lifestyle and F&B brands. I'm a marketing graduate, fully remote, and comfortable juggling multiple accounts.

Available to hire

Singapore, Singapore

Social Media & Content Strategist — I build brand social that converts, not just collects followers

I’m Maxine, a social media and content strategist who helps beauty, lifestyle and wellness brands turn followers into customers — because reach means nothing if it’s not the right audience. I handle the full picture: content strategy and calendars, copywriting and captions with a real voice, daily community management across Instagram, Facebook and TikTok, and the analytics to keep sharpening what works.

I’ve built two community brands’ social presence from scratch (one launch event sold out in 72 hours), run a content audit that reshaped a wellness brand’s strategy, and shipped campaigns for lifestyle and F&B brands. I’m a marketing graduate, fully remote, and comfortable juggling multiple accounts.

Skills

Copywriting

Branding

Social Media Design

Experience Level

Copywriting

Expert

Branding

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing Intern at Bloomfilm Design

May 1, 2026 - Present

Authored a market-research brief on Thai digital ad spend (DAAT 2025), built a 16-slide competitor and website audit benchmarking Bloom against Bangkok and global post-production peers, and contributed creative concepts to new-business pitches using AI tools. Joined the on-set production for a Nutrisari commercial shoot and mapped 24+ production companies and agencies across two international business-development trips (Singapore, Ciclope Berlin 2026), with verified contacts and outreach routes.

Co-Founder & Creative Director at grlsmeetwrld

January 1, 2026 - Present

Founded grlsmeetwrld, a curated event series and community brand for women in their twenties, and built the complete visual identity from concept to launch — logo system, color palette, typography and an editorial design language inspired by i-D magazine. Authored the brand manifesto, voice guidelines and launch content across Instagram feed and stories. Designed and produced an original 30-card conversation deck. Sourced the venue and curated the full event experience; the inaugural dinner reached capacity within 72 hours, with a priority list now feeding volume 02 in Singapore.

Marketing & Brand Consultant at Aikiforest Aikido

June 1, 2023 - Present

Led an end-to-end marketing redesign — 6 brand posters, 3 workshop posters, a 5-slide B2B pitch deck and 2 strategic memos; earlier copy contributed to a 10% increase in 2024 sign-ups. Lifted conversion clarity by reframing the holiday-camp campaign around a parent-pain insight (“three days off the screen”), surfacing sibling discounts and real urgency over feature-led copy. Authored a Singapore-specific distribution playbook spanning paid social, parent WhatsApp/Telegram channels, partner cross-promotion and physical placement in HDB and SAFRA community spaces. Built a B2B schools pitch deck positioning aikido against MOE CCE and SEL frameworks, with 3 modular course offerings for Primary, Secondary and JC students.

Marketing & Experience Design Intern at Golden Eye Corp

September 1, 2025 - January 1, 2026

Shaped concept direction for experiential venues and private members' clubs by leading competitor and audience research across Bangkok and global markets. Developed Instagram content strategies and ran AI-assisted creative testing to sharpen brand storytelling before launch. Designed niche member personas and community-led engagement strategies to drive member acquisition. Planned and supported logistics for a multi-location experiential event, adapting creative and communication for Thai business and cultural contexts.

Freelance Writer & Journalist at Self-initiated

January 1, 2026 - Present

Researched, reported and wrote spec feature articles on Bangkok nightlife, neighbourhoods and food in the editorial style of Time Out. Conducted original reporting—securing and attributing on-record quotes from operators including the owner of Socials Sukhumvit and the Head of Community at The Ice Bath Club. Fact-checked every venue, figure and claim against primary sources for publication-ready accuracy. Built cross-platform content packages (social captions, short-form video scripts, photo shot lists) and pitched original features to editors at Time Out Bangkok.