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I'm Michael Beasley, a Principal Software Engineer and Full-Stack Developer with over 15 years of delivering scalable web platforms and digital products. I blend engineering, design, and marketing to create conversion-optimized solutions and lead teams with hands-on technical leadership. I architect and implement robust systems for agencies and enterprise brands, driving growth through optimized performance, strategic roadmaps, and seamless integrations with Salesforce, Marketo, Eloqua, and ActiveCampaign. I enjoy collaborating across disciplines to turn complex challenges into elegant, maintainable software.…I'm Michael Beasley, a Principal Software Engineer and Full-Stack Developer with over 15 years of delivering scalable web platforms and digital products. I blend engineering, design, and marketing to create conversion-optimized solutions and lead teams with hands-on technical leadership. I architect and implement robust systems for agencies and enterprise brands, driving growth through optimized performance, strategic roadmaps, and seamless integrations with Salesforce, Marketo, Eloqua, and ActiveCampaign. I enjoy collaborating across disciplines to turn complex challenges into elegant, maintainable software.

Michael Beasley

Full Stack Developer, Web Developer, Front-End Developer, +2

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I'm Michael Beasley, a Principal Software Engineer and Full-Stack Developer with over 15 years of delivering scalable web platforms and digital products. I blend engineering, design, and marketing to create conversion-optimized solutions and lead teams with hands-on technical leadership. I architect and implement robust systems for agencies and enterprise brands, driving growth through optimized performance, strategic roadmaps, and seamless integrations with Salesforce, Marketo, Eloqua, and ActiveCampaign. I enjoy collaborating across disciplines to turn complex challenges into elegant, maintainable software.…I'm Michael Beasley, a Principal Software Engineer and Full-Stack Developer with over 15 years of delivering scalable web platforms and digital products. I blend engineering, design, and marketing to create conversion-optimized solutions and lead teams with hands-on technical leadership. I architect and implement robust systems for agencies and enterprise brands, driving growth through optimized performance, strategic roadmaps, and seamless integrations with Salesforce, Marketo, Eloqua, and ActiveCampaign. I enjoy collaborating across disciplines to turn complex challenges into elegant, maintainable software.

Available to hire

I’m Michael Beasley, a Principal Software Engineer and Full-Stack Developer with over 15 years of delivering scalable web platforms and digital products. I blend engineering, design, and marketing to create conversion-optimized solutions and lead teams with hands-on technical leadership.

I architect and implement robust systems for agencies and enterprise brands, driving growth through optimized performance, strategic roadmaps, and seamless integrations with Salesforce, Marketo, Eloqua, and ActiveCampaign. I enjoy collaborating across disciplines to turn complex challenges into elegant, maintainable software.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Principal Software Engineer at Whole30

January 1, 2022 - Present

Led technical strategy for Whole30's digital ecosystem, supporting 6,000+ daily users and peak traffic of 10,000; optimized app development and infrastructure; implemented CI/CD via GitHub Actions; built scalable Laravel backend achieving high SMS delivery efficiency; integrated custom ActiveCampaign automations; boosted site health and growth.

Founder & Principal Developer at Black Lab Development

January 1, 2010 - Present

Deliver end-to-end, full-stack web solutions for small businesses and agencies; proficient in Laravel, Drupal, WordPress, Shopify, Squarespace, and custom PHP/HTML builds; architect tailored digital experiences aligned to client goals, ensuring maintainability and long-term performance; collaborate with agencies and direct clients across industries.

Chief Technology Officer at The Creative Department

January 1, 2013 - January 1, 2022

Directed the agency's digital strategy, technology roadmap, and client development efforts; architected and deployed full-stack web solutions for enterprise clients; managed infrastructure and integrations; developed and maintained sites across WordPress, Drupal, WooCommerce, and Shopify, integrating with Salesforce, Marketo, and Eloqua.

Senior Web Developer at Empower Media Marketing (merger with Powerhouse Facts)

January 1, 2009 - January 1, 2013

Led web development for high-traffic marketing sites and data-driven marketing solutions; collaborated across teams to drive digital growth and optimize performance.

Senior Web Developer at Epsilon

January 1, 2007 - January 1, 2009

Led architecture and development initiatives; built SSO integration with a .NET community board and Best Buy Rewards program; supported an online auction application; contributed to loyalty program enhancements.

Senior Web Developer at Whitman Hart

January 1, 2005 - January 1, 2007

Developed 3 high-traffic websites (Tide, Bounce, Roto-Rooter); enhanced eLearning solutions, increasing board exam pass rates; worked with PHP, Java, ATG, and classic ASP.

Applications Developer at Great American Insurance

January 1, 1996 - January 1, 2005

Managed a team of eight developers; designed and implemented enterprise web applications; supported EDI, workflow automation, and CMS management.