Nantasket Beach Tour Logo Design

Proposed design Q&A for Nantasket Beach Tours
 
 
Project Name- Nantasket Beach Tours Logo Design
 
 
Objectives- OBJECTIVES, Who is your audience? Creative Strategy for?
Planning on marketing to young adults, 30-40 somethings and families in the Boston area market. 
 
 
Target Market- Who is your product/service and the campaign targeted to? What should be avoided in talking to the audience?
 Targeted market is people living in the Boston metro area that typically do not have a personal vehicle. Typically they depend on public transportation or uber. Secondary audience would be people who drive to the cape or further to go to the beach when there is a great beach in their backyard essentially.
 
Product Description- What is your product/ service?
 Nantasket Beach Tours is the South Shore’s premier beach experience. Instead of sitting in traffic, paying to park, and lugging your beach equipment to the sand, why not let NBT do all the heavy lifting for you? Just hop on the relaxing boat or train from Boston, and NBT will be waiting to pick you up. From there, you’ll head to the beach where all your chairs, coolers and umbrellas are already set up and waiting. All you’ll need to do is relax and dig your toes in the sand.

If you’re looking to get more adventurous than just sit in the sand, NBT can hook you up with paddle boards, kayaks and other fun toys to make your day even better.

Hungry? Thirsty? NBT knows all the great local spots to get a meal, have some cool drinks, and enjoy some live entertainment after enjoying some rays.

Once the day is done, NBT will bring you back to the boat/train terminal for you to head home and plan your next adventure with Nantasket Beach Tours. 
 
Key Benefits- What are the key consumer benefits of your product/service?
 NBT provides the best beach experience and can also cater tours around the South Shore if necessary. 
 
Reason to Believe- What features or aspects of your product make your product different? What is the USP? (Unique Selling Point)
 NBT is unique because there is no other service like this offered in the area
 
Competition- Who are your main competitors?
 None. 
 
Brand Character- What images does your product or service have?
 Beach, fun, laid back, sand, waves, beach chairs, umbrellas
 
Look and Feel- What kind of visual or written tone would you like your advertising to convey? 
 Simple, yet fun. Laid back
 
Research- Any insights relating to your product/service?
 I originally invited a group of friends down from Boston to come have a beach day with me. I picked them up at the boat, brought them to get drinks and snacks, then hit the beach. We all had a great day, and they said, “why don’t you do this all the time, this was a great time!” So that’s where the idea came from and now I’m making it a reality.
 
Deliverables- Copy, design, printed materials, and/or mailing, web
Looking for Logo and brand design. Website to follow. Ad materials may come later but will mostly be web based.