Available to hire
I am a Senior UI/UX and Branding Designer with 10 years of experience in crafting innovative UI designs, conducting UX research, and developing compelling brand identities. I excel at leading high-performing teams and leveraging cutting-edge tools like Adobe Creative Suite, Figma, and Sketch to deliver exceptional digital experiences. I have a strong track record of shaping design strategies that drive business growth while ensuring flawless user experiences across all platforms.
I am adept at overseeing full-cycle design processes and fostering seamless cross-functional collaboration. My experience spans mobile apps, websites, and brand representation, enabling me to deliver designs that balance usability, accessibility, and visual appeal to meet diverse user needs. I am passionate about continuous improvement through user research and usability testing to refine design solutions based on real-world feedback.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Advanced
German
Beginner
Work Experience
UI/UX Designer - Freelance at 7 Factors Agency
June 1, 2024 - PresentLed the design of user interfaces and experiences for both web and mobile platforms, focusing on usability, accessibility, and visual appeal to meet diverse user needs. Collaborated with product managers, developers, and key stakeholders to translate business requirements and user insights into intuitive, user-friendly designs. Developed comprehensive design systems and produced interactive prototypes to effectively communicate design concepts, workflows, and interaction patterns, facilitating smooth handoffs to the development team. Conducted in-depth user research, usability testing, and data analysis to continuously refine design solutions, ensuring evolving user experiences driven by real-world feedback and behavioral analytics. Maintained consistent design standards across projects aligned with client brand guidelines and rigorously evaluated the visual and functional quality of final deliverables.
Art Director - Freelance at Nafas Tourism
April 1, 2024 - PresentDeveloped innovative concepts and strategies aligned with the brand's vision, ensuring all creative content reflects Nafas Tourism’s identity and values. Managed and mentored a team of designers and content creators to ensure smooth collaboration producing high-quality creative materials for campaigns and events. Maintained and evolved the brand’s visual identity across all platforms, ensuring consistency and coherence in marketing and promotional materials. Planned and executed creative concepts for tourism campaigns and events, ensuring engaging visual and digital content that resonates with the target audience. Supervised the creation of engaging digital content for social media platforms, enhancing online presence and audience engagement.
UI/UX Advisor - Freelance at Naseej
August 1, 2023 - PresentProvided high-level advice on the development and implementation of user interface and user experience strategies for web and mobile applications, ensuring alignment with business goals and user needs. Oversaw and guided the design process from research and wireframing to final implementation, ensuring intuitive, visually appealing, and user-centered designs. Worked closely with product managers, developers, and stakeholders to ensure UI/UX designs aligned with technical capabilities, project requirements, and business objectives.
Art Director at King Khaled University (KKU)
January 1, 2023 - August 7, 2025Led the creation and execution of branding strategies and visual identities for the university, ensuring a cohesive and modern representation across all media. Developed innovative digital design solutions for university marketing campaigns including websites, social media assets, and digital publications. Collaborated with cross-functional teams to produce visually impactful materials aligned with the university’s goals and messaging. Directed a team of designers providing creative leadership, mentorship, and ensuring adherence to design standards and deadlines. Managed and oversaw production of all design projects from concept through delivery, maintaining high quality and brand consistency across platforms.
Art Director & User Experience Designer (UED) at Digiact Agency
December 31, 2021 - August 7, 2025Directed the design and execution of user interfaces and experiences for mobile applications, websites, and digital platforms with a focus on usability and user engagement. Developed and refined brand identities for clients ensuring consistent and impactful visual presence across various media. Collaborated closely with development teams to ensure effective implementation and alignment with technical requirements. Managed design lifecycle from initial concepts to final delivery, ensuring all projects met high design and functionality standards.
Art Director & Senior Designer at Twin Treat Studio
January 1, 2021 - August 7, 2025Senior UI/UX Designer at Marsroofl Digital Agency
January 1, 2018 - August 7, 2025Junior UI Designer at Foks Art
January 1, 2016 - August 7, 2025UI/UX Designer - Freelance at 7 Factors Agency
June 1, 2024 - PresentLead the design of user interfaces and experiences for both web and mobile platforms, focusing on usability, accessibility, and visual appeal to meet diverse user demographics. Collaborated with product managers, developers, and key stakeholders to translate business requirements and user insights into intuitive, user-friendly designs. Developed comprehensive design systems and produced interactive prototypes to communicate design concepts and interaction patterns effectively. Conducted in-depth user research, usability testing, and data analysis to continuously refine design solutions and ensure refined user experiences. Maintained consistent design standards across all projects by aligning interfaces with client brand guidelines and rigorously evaluating the visual and functional quality of deliverables.
Art Director - Freelance at Nafas Tourism
April 1, 2024 - PresentDeveloped and executed innovative concepts and strategies aligned with the brand's vision, ensuring all creative content reflected the company's identity and values. Managed and mentored a team of designers and content creators, facilitating smooth collaboration to produce high-quality creative materials for campaigns and events. Maintained and evolved the brand’s visual identity across all platforms, ensuring consistency and coherence in marketing and promotional materials. Planned and executed creative concepts for tourism campaigns and events, delivering engaging visual and digital content that resonated with the target audience. Supervised the creation of engaging digital content for social media platforms, enhancing online presence and audience engagement.
UI/UX Advisor - Freelance at Naseej, Dubai, UAE
August 1, 2023 - PresentProvided high-level advice on the development and implementation of user interface and experience strategies for web and mobile applications, ensuring alignment with business goals and user needs. Oversaw and guided the design process from research and wireframing to final implementation, ensuring designs were intuitive, visually appealing, and user-centered. Worked closely with product managers, developers, and other stakeholders to ensure UI/UX designs were aligned with technical capabilities, project requirements, and business objectives.
Art Director at King Khaled University (KKU), Abha, Saudi Arabia (Remote)
December 31, 2023 - August 28, 2025Led the creation and execution of branding strategies and visual identities for the university, ensuring a cohesive and modern representation across all media. Developed innovative digital design solutions for university marketing campaigns, including websites, social media assets, and digital publications. Collaborated with cross-functional teams to produce visually impactful materials aligned with the university’s goals and messaging. Directed a team of designers, providing creative leadership, mentorship, and ensuring adherence to design standards and deadlines. Managed and oversaw the production of all design projects from concept through delivery, maintaining high quality and brand consistency across platforms.
Art Director & User Experience Designer (UED) at Digiact Agency, Riyadh, Saudi Arabia (Remote)
December 31, 2021 - August 28, 2025Directed the design and execution of user interfaces and experiences for mobile applications, websites, and digital platforms focusing on usability and user engagement. Developed and refined brand identities for clients ensuring consistent and impactful visual presence across various media. Collaborated closely with development teams to ensure design concepts were effectively implemented and aligned to technical requirements. Managed the design lifecycle from initial concepts to final delivery, ensuring all projects met the highest standards of design and functionality.
Art Director & Senior Designer at Twin Treat Studio, Cairo & Port Said, Egypt
January 1, 2021 - August 28, 2025Senior UI/UX Designer at Marsroofl Digital Agency, Alexandria, Egypt
January 1, 2018 - August 28, 2025Junior UI Designer at Foks Art, Alexandria, Egypt
January 1, 2016 - August 28, 2025UI/UX Designer - Freelance at 7 Factors Agency
June 1, 2024 - PresentLed the design of user interfaces and experiences for both web and mobile platforms, ensuring a focus on usability, accessibility, and visual appeal to meet the needs of diverse user demographics. Collaborated with product managers, developers, and other key stakeholders to translate business requirements and user insights into intuitive, user-friendly designs, ensuring seamless alignment with project goals. Developed comprehensive design systems and produced interactive prototypes to effectively communicate design concepts, workflows, and interaction patterns, facilitating smooth handoffs to the development team. Conducted in-depth user research, usability testing, and data analysis to continuously refine design solutions, ensuring a refined user experience that evolves based on real-world feedback and behavior analytics. Maintained consistent design standards across all projects by ensuring that all user interfaces align with the client’s brand guidelines and by rigorously evaluati
Art Director - Freelance at Nafas Tourism
April 1, 2024 - PresentDeveloped and executed innovative concepts and strategies that align with the brand's vision, ensuring all creative content reflects Nafas Tourism’s identity and values. Managed and mentored a team of designers and content creators, ensuring smooth collaboration to produce high-quality creative materials for campaigns and events. Maintained and evolved the brand’s visual identity across all platforms, ensuring consistency and coherence in all marketing and promotional materials. Planned and executed creative concepts for tourism campaigns and events, ensuring engaging visual and digital content that resonates with the target audience. Supervised the creation of engaging digital content for social media platforms, ensuring effective online presence and enhancing audience engagement.
UI/UX Advisor - Freelance at Naseej
August 1, 2023 - PresentProvided high-level advice on the development and implementation of user interface and user experience strategies for web and mobile applications, ensuring alignment with business goals and user needs. Oversaw and guided the design process from research and wireframing to final implementation, ensuring designs are intuitive, visually appealing, and user-centered. Worked closely with product managers, developers, and other stakeholders to ensure UI/UX designs are aligned with technical capabilities, project requirements, and business objectives.
Art Director at King Khaled University (KKU)
December 31, 2023 - August 28, 2025Led the creation and execution of branding strategies and visual identities for the university, ensuring a cohesive and modern representation across all media. Developed innovative digital design solutions for university marketing campaigns, including websites, social media assets, and digital publications. Collaborated with cross-functional teams to produce visually impactful materials aligned with the university’s goals and messaging. Directed a team of designers, providing creative leadership, mentorship, and ensuring adherence to design standards and deadlines. Managed and oversaw the production of all design projects, from concept through to delivery, maintaining high quality and brand consistency across all platforms.
Art Director & User Experience Designer (UED) at Digiact Agency
December 31, 2021 - August 28, 2025Directed the design and execution of user interfaces and experiences for mobile applications, websites, and digital platforms, focusing on usability and user engagement. Developed and refined brand identities for clients, ensuring their visual presence was consistent and impactful across various media. Collaborated closely with development teams to ensure design concepts were effectively implemented and aligned with technical requirements. Managed the design lifecycle from initial concepts to final delivery, ensuring all projects met the highest standards of design and functionality.
Art Director & Senior Designer at Twin Treat Studio
January 1, 2021 - August 28, 2025Senior UI/UX Designer at Marsroofl Digital Agency
December 31, 2016 - August 28, 2025Junior UI Designer at Foks Art
December 31, 2015 - August 28, 2025UI/UX Designer - Freelance at 7 Factors Agency, Riyadh, Saudi Arabia (Remote)
June 1, 2024 - PresentLed the design of user interfaces and experiences for both web and mobile platforms, focusing on usability, accessibility, and visual appeal to meet diverse user demographics. Collaborated with product managers, developers, and key stakeholders to translate business requirements and user insights into intuitive, user-friendly designs, ensuring seamless alignment with project goals. Developed comprehensive design systems and produced interactive prototypes to effectively communicate design concepts, workflows, and interaction patterns, facilitating smooth handoffs to the development team. Conducted in-depth user research, usability testing, and data analysis to continuously refine design solutions, ensuring a refined user experience that evolves based on real-world feedback and behavioral analytics. Maintained consistent design standards across all projects by ensuring that all user interfaces align with the client’s brand guidelines and rigorously evaluating the visual and functional
Art Director - Freelance at Nafas Tourism, Abha, Saudi Arabia (Remote)
April 1, 2024 - PresentDeveloped and executed innovative concepts and strategies that align with the brand's vision, ensuring all creative content reflects Nafas Tourism’s identity and values. Managed and mentored a team of designers and content creators, ensuring smooth collaboration to produce high-quality creative materials for campaigns and events. Maintained and evolved the brand’s visual identity across all platforms, ensuring consistency and coherence in all marketing and promotional materials. Planned and executed creative concepts for tourism campaigns and events, ensuring engaging visual and digital content that resonates with the target audience. Supervised the creation of engaging digital content for social media platforms, ensuring effective online presence and enhancing audience engagement.
UI/UX Advisor - Freelance at Naseej, Dubai, UAE (Remote)
August 1, 2023 - PresentProvided high-level advice on the development and implementation of user interface and user experience strategies for web and mobile applications, ensuring alignment with business goals and user needs. Oversaw and guided the design process from research and wireframing to final implementation, ensuring designs are intuitive, visually appealing, and user-centered. Worked closely with product managers, developers, and other stakeholders to ensure UI/UX designs are aligned with technical capabilities, project requirements, and business objectives.
Art Director at King Khaled University (KKU), Abha, Saudi Arabia (Remote)
December 31, 2023 - August 28, 2025Led the creation and execution of branding strategies and visual identities for the university, ensuring a cohesive and modern representation across all media. Developed innovative digital design solutions for university marketing campaigns, including websites, social media assets, and digital publications. Collaborated with cross-functional teams to produce visually impactful materials aligned with the university’s goals and messaging. Directed a team of designers, providing creative leadership, mentorship, and ensuring adherence to design standards and deadlines. Managed and oversaw the production of all design projects, from concept through to delivery, maintaining high quality and brand consistency across all platforms.
Art Director & User Experience Designer (UED) at Digiact Agency, Riyadh, Saudi Arabia (Remote)
December 31, 2021 - August 28, 2025Directed the design and execution of user interfaces and experiences for mobile applications, websites, and digital platforms, focusing on usability and user engagement. Developed and refined brand identities for clients, ensuring their visual presence was consistent and impactful across various media. Collaborated closely with development teams to ensure design concepts were effectively implemented and aligned with technical requirements. Managed the design lifecycle from initial concepts to final delivery, ensuring all projects met the highest standards of design and functionality.
Art Director & Senior Designer at Twin Treat Studio, Cairo & Port Said, Egypt
December 31, 2021 - August 28, 2025Senior UI/UX Designer at Marsroofl Digital Agency, Alexandria, Egypt
December 31, 2016 - August 28, 2025Junior UI Designer at Foks Art, Alexandria, Egypt
December 31, 2015 - August 28, 2025UI/UX Designer - Freelance at 7 Factors Agency
June 1, 2024 - PresentLed the design of user interfaces and experiences for both web and mobile platforms, focusing on usability, accessibility, and visual appeal to meet diverse user demographics. Collaborated with product managers, developers, and key stakeholders to translate business requirements and user insights into intuitive, user-friendly designs, ensuring alignment with project goals. Developed comprehensive design systems and produced interactive prototypes to effectively communicate design concepts, workflows, and interaction patterns, facilitating smooth handoffs to the development team. Conducted in-depth user research, usability testing, and data analysis to continuously refine design solutions, ensuring a refined user experience that evolves based on real-world feedback and behavior analytics. Maintained consistent design standards across all projects by ensuring all user interfaces align with the client’s brand guidelines and by rigorously evaluating the visual and functional quality of f
Art Director - Freelance at Nafas Tourism
April 1, 2024 - PresentDeveloped and executed innovative concepts and strategies aligned with the brand's vision, ensuring all creative content reflects Nafas Tourism’s identity and values. Managed and mentored a team of designers and content creators, ensuring smooth collaboration to produce high-quality creative materials for campaigns and events. Maintained and evolved the brand’s visual identity across all platforms, ensuring consistency and coherence in marketing and promotional materials. Planned and executed creative concepts for tourism campaigns and events, ensuring engaging visual and digital content that resonates with the target audience. Supervised the creation of engaging digital content for social media platforms, ensuring effective online presence and enhancing audience engagement.
UI/UX Advisor - Freelance at Naseej
August 1, 2023 - PresentProvided high-level advice on the development and implementation of user interface and user experience strategies for web and mobile applications, ensuring alignment with business goals and user needs. Oversaw and guided the design process from research and wireframing to final implementation, ensuring designs are intuitive, visually appealing, and user-centered. Worked closely with product managers, developers, and other stakeholders to ensure UI/UX designs are aligned with technical capabilities, project requirements, and business objectives.
Art Director at King Khaled University (KKU)
December 31, 2023 - August 29, 2025Led the creation and execution of branding strategies and visual identities for the university, ensuring a cohesive and modern representation across all media. Developed innovative digital design solutions for university marketing campaigns, including websites, social media assets, and digital publications. Collaborated with cross-functional teams to produce visually impactful materials aligned with the university’s goals and messaging. Directed a team of designers providing creative leadership, mentorship, and ensuring adherence to design standards and deadlines. Managed and oversaw the production of all design projects, from concept through to delivery, maintaining high quality and brand consistency across all platforms.
Art Director & User Experience Designer (UED) at Digiact Agency
December 31, 2021 - August 29, 2025Directed the design and execution of user interfaces and experiences for mobile applications, websites, and digital platforms, focusing on usability and user engagement. Developed and refined brand identities for clients, ensuring their visual presence was consistent and impactful across various media. Collaborated closely with development teams to ensure design concepts were effectively implemented and aligned with technical requirements. Managed the design life cycle from initial concepts to final delivery, ensuring all projects met the highest standards of design and functionality.
Art Director & Senior Designer at Twin Treat Studio
December 31, 2021 - August 29, 2025Senior UI/UX Designer at Marsroofl Digital Agency
December 31, 2018 - August 29, 2025Junior UI Designer at Foks Art
December 31, 2015 - August 29, 2025UI/UX Designer at 74actors Agency
June 1, 2022 - PresentCollaborated with product managers, developers, and key stakeholders to translate business requirements and user insights into intuitive, user-friendly designs, ensuring alignment with project goals. Developed comprehensive design systems and interactive prototypes to communicate design concepts, workflows, and interaction patterns, facilitating smooth handoffs to developers. Conducted in-depth user research, usability testing, and data analysis to continually refine design solutions based on real-world feedback and behavior analytics. Maintained consistent design standards aligned with client brand guidelines, rigorously evaluating visual and functional quality. Led design of user interfaces and experiences for web and mobile platforms, with a focus on usability, accessibility, and visual appeal to diverse user demographics.
Art Director at Ting Thaled University (TTU)
October 1, 2021 - PresentLed creation and execution of branding strategies and visual identities for the university, ensuring cohesive and modern representation across all media. Developed innovative digital design solutions for marketing campaigns, including websites, social media assets, and digital publications. Collaborated with cross-functional teams to produce visually impactful materials aligned with university goals and messaging. Directed a team of designers, providing creative leadership, mentorship, and ensuring adherence to design standards and deadlines. Managed production of all design projects from concept through delivery, maintaining high quality and brand consistency across platforms.
Art Director at 'afas Tourism
July 1, 2022 - September 2, 2025Developed and executed innovative concepts and strategies aligning with the brand’s vision, ensuring all creative content reflected 'afas Tourism’s identity and values. Managed and mentored a team of designers and content creators, ensuring smooth collaboration to produce high-quality creative materials for campaigns and events. Supervised creation of engaging digital content for social media platforms, enhancing online presence and audience engagement.
UI/UX Advisor at 'aseeL
August 1, 2021 - September 2, 2025Provided high-level advice on development and implementation of user interface and experience strategies for web and mobile applications, ensuring alignment with business goals and user needs. Oversaw and guided the design process from research and wireframing to final implementation, ensuring intuitive, visually appealing, and user-centered designs. Worked closely with product managers, developers, and stakeholders to align UI/UX designs with technical capabilities and project objectives. Led user research activities such as interviews, surveys, and usability testing to gather feedback and improve user experience. Mentored junior designers and provided leadership on best UI/UX design practices while staying updated with industry trends and new methodologies to improve design quality.
Education
Bachelor's Degree in Illustrations & Digital Arts at Faculty of Fine Arts, Alexandria University
January 1, 2012 - January 1, 2016Bachelor's Degree in Illustrations & Digital Arts at Faculty of Fine Arts, Alexandria University
January 1, 2012 - January 1, 2016Bachelor's Degree in Illustrations & Digital Arts at Faculty of Fine Arts, Alexandria University
January 1, 2016 - January 1, 2016Bachelor's Degree in Illustrations & Digital Arts at Faculty of Fine Arts, Alexandria University, Egypt
January 1, 2016 - January 1, 2016Bachelor's Degree in Illustrations & Digital Arts at Faculty of Fine Arts, Alexandria University
January 1, 2012 - January 1, 2016BFA Degree at Faculty of Fine Arts, Alexandria University
February 1, 2011 - August 1, 2016Qualifications
IELTS Certificate
January 1, 2018 - January 1, 2019Certificate of Experience in Design and Advertising
January 1, 2014 - January 1, 2015IELTS Certificate
January 1, 2018 - December 31, 2019Certificate of Experience in Design and Advertising
January 1, 2014 - December 31, 2015IELTS Certificate
January 1, 2018 - December 31, 2019Certificate of Experience in Design and Advertising
January 1, 2014 - December 31, 2015IELTS Certificate
January 1, 2018 - December 31, 2019Certificate of Experience in Design and Advertising
January 1, 2014 - December 31, 2015IELTS Certificate
January 1, 2018 - January 1, 2019Certificate of Experience in Design and Advertising
January 1, 2014 - January 1, 2015IELTS Certificate
January 1, 2018 - September 2, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Travel & Hospitality, Software & Internet
Hire a UI Designer
We have the best ui designer experts on Twine. Hire a ui designer in Cairo today.