I am a Newburgh based illustrator and graphic designer driven by a voracious appetite for ethical design and enriching projects. I began my career as a freelancer and have since honed my craft through various design agencies. I have developed my abilities to a proficient knowledge in Adobe Suite, supplemented by a wide range of creative skills. My personal illustration style is versatile, allowing me to adapt to various aesthetics while also showcasing innovative conceptualization and a keen eye for color. I am constantly evolving in this dynamic and diverse industry, making me a valuable asset for any project. Visit my site, penandink.design to find out more.

Megan Penelope Rosario

I am a Newburgh based illustrator and graphic designer driven by a voracious appetite for ethical design and enriching projects. I began my career as a freelancer and have since honed my craft through various design agencies. I have developed my abilities to a proficient knowledge in Adobe Suite, supplemented by a wide range of creative skills. My personal illustration style is versatile, allowing me to adapt to various aesthetics while also showcasing innovative conceptualization and a keen eye for color. I am constantly evolving in this dynamic and diverse industry, making me a valuable asset for any project. Visit my site, penandink.design to find out more.

Available to hire

I am a Newburgh based illustrator and graphic designer driven by a voracious appetite for ethical design and enriching projects. I began my career as a freelancer and have since honed my craft through various design agencies. I have developed my abilities to a proficient knowledge in Adobe Suite, supplemented by a wide range of creative skills. My personal illustration style is versatile, allowing me to adapt to various aesthetics while also showcasing innovative conceptualization and a keen eye for color. I am constantly evolving in this dynamic and diverse industry, making me a valuable asset for any project. Visit my site, penandink.design to find out more.

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Work Experience

Freelance Designer at Local Bounti
August 1, 2024 - Present
Extended a line of products from original design concepts to drafting final production for retail. Illustrated unique icons that were aesthetically consistent with their existing brand. Designed and produced graphics for in-store product display. Created mock-ups that faithfully resembled final products to present to investors and potential clients.
Freelance Designer at Mudge.
August 1, 2024 - Present
Developed conceptual brand identities for consumer packaged products for start-up businesses. Collaborated and engaged in brainstorming and group ideation. Facilitated in the creation of visual building blocks for start-ups. Designed and executed brand assets for eCommerce product pages, landing pages, digital ads, banners, and emails.
Designer at e GRO Agency
July 31, 2024 - August 1, 2025
Executed shopper marketing campaigns, including POS displays, end cap displays, social media posts, and on-site advertising. Illustrated and designed tapestries for equipment graphics such as bunkers, freezers, and pushcarts. Delivered final production files ensuring initial working files were properly prepared for release to separators. Created packaging refreshes for various brands from concept to production.
Sr. Packaging Designer at Fetch 4 Pets
February 28, 2022 - August 1, 2025
Adapted brand aesthetics from numerous licensors to new CPG product lines with fidelity. Collaborated with project managers to ensure brand consistency, discuss deliverables, and communicate with suppliers. Crafted fresh concepts from dieline sketches to polished 3D mock-ups for pitching to potential licensors. Demonstrated understanding of packaging materials, processes, and federal packaging legal requirements.

Education

BFA at Mercy University
January 1, 2017 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment
    uniE621 Farmwell
    Farmwell wanted to bridge the best of nature and modern convenience by creating a refreshing, antioxidant-rich aronia berry canned beverage. Their goal was to warmly introduce health-conscious consumers to their humble harvest through a brand that feels both modern and comfortably familiar. Farmwell sought a look that embodied organic modernity with a handcrafted twist, showcasing nature-forward imagery that celebrates the environment. The proposed solution was a vibrant brand that boldly puts nature front and center, allowing the local wildlife of Upstate New York to intertwine seamlessly in a colorful kaleidoscope of flavor cues. This concept illustrates the symbiotic relationship between this unique berry and the region's diverse ecosystem, weaving them together into a lively and engaging tapestry of natural goodness. branding logo graphicdesigner illustrator designer
    uniE621 Bad Hands Playing Cards
    I’ve always been fascinated by the morbid and grotesque. Listening to true-crime podcasts inspired a series of illustrations of legendarily perverse psychopaths and criminals. The illustrations mutated into playing cards and Bad Hands was summoned from the dark depths of my macabre imagination. logo graphicdesigner illustrator designer
    uniE621 Wags & Wiggles Treats
    Wags & Wiggles wanted to introduce a new line of homeopathic treats with specific functionalities that reward your pets and their bodies from the inside. The brand is distinctive in its bright, energetic palette throughout their packaging. I delivered the same liveliness to their newest consumables. While ultimately settling on an alternative direction with their final design, I developed the project on my own. graphicdesigner designer
    uniE621 Celo
    Celo’s founders are on a mission to keep college athletes and casual ballplayers from getting bogged down while they’re out on the field. Today’s protein bars are loaded with artificial fillers and cloying sweeteners, leading to crashes by the third inning and performance that falls flat. So they set out to make something better: a line of protein snacks made with clean, complete ingredients that actually support the body in motion. They also wanted the brand to evoke the golden age of sports, a time when things felt a little more straightforward, a little more honest just like their product. graphicdesigner branding illustrator designer
    uniE621 Tomato Snob
    The founders of Tomato Snob were resolute in their mission: to ensure that their exquisite, meticulously cultivated heirloom tomatoes would only be entrusted to the most discerning of hands. This is not a product for the pedestrian palate, but rather a rarefied indulgence reserved for those with an appreciation for nuance, restraint, and precision, the kind of connoisseur who wields a blade as refined as their taste. At the heart of this concept lies an unspoken covenant; a cultivated code of conduct, a suite of house rules and rituals, dictating the correct treatment of these tomatoes. It is not merely etiquette, but a philosophy. Tomato Snob expects you not only to observe these rules but to uphold and propagate them. After all, if one does not insist on standards, what, precisely, separates the epicure from the everyman? graphicdesigner branding illustrator designer
    uniE621 Crunch Ice Cream
    Crunch bars ice cream is a summer time classic but needed a slight facelift to stand out amongst other candy bar to dairy treat competitors. The client initially wanted to explore bold creative options, but amendments and compromises simplified a concept to a modernized iteration of their original design. graphicdesigner designer packaging
    uniE621 Nestlé Classics
    Nestle ice cream, a beloved choice for poolside treats for five decades, continues to charm with its range of renowned flavors. Recent updates to their packaging ensure a timeless appeal while embracing a hint of modernity, setting the tone for years to come. The previous packaging design emphasized summer feelings featuring poolside imagery on every flavor. However, it suffered from inconsistencies such as varied callouts, separate logos for each flavor, and fluctuating sizes of the SOI banner. These discrepancies compromised the overall coherence of the brand. Despite these shortcomings, the friendly and classic aesthetic resonated well with consumers looking for reliable products at budget-friendly prices. After conducting consumer testing trials and engaging in various discussions, the decision was made to forego the name "Ice Cream Truck Classic" in favor of a more straightforward approach - "Nestle Classics." This shift involved transitioning to an updated version of the initial packaging design to avoid unsettling consumers accustomed to the familiar blue hues and the welcoming simplicity from the previous branding. designer