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I'm Luis Monterrubio, a digital direction leader focused on UX, UI, and product design. Over more than 20 years I’ve led digital projects across agencies and corporate teams, turning complex requirements into intuitive, results-driven experiences. I specialize in UX strategy, research, design, and development, with a proven track record of building high-performing teams, guiding digital marketing initiatives, and translating business goals into user-centered solutions.…I'm Luis Monterrubio, a digital direction leader focused on UX, UI, and product design. Over more than 20 years I’ve led digital projects across agencies and corporate teams, turning complex requirements into intuitive, results-driven experiences. I specialize in UX strategy, research, design, and development, with a proven track record of building high-performing teams, guiding digital marketing initiatives, and translating business goals into user-centered solutions.

Luis Monterrubio

UX Designer, UI Designer, Product Designer, +2

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I'm Luis Monterrubio, a digital direction leader focused on UX, UI, and product design. Over more than 20 years I’ve led digital projects across agencies and corporate teams, turning complex requirements into intuitive, results-driven experiences. I specialize in UX strategy, research, design, and development, with a proven track record of building high-performing teams, guiding digital marketing initiatives, and translating business goals into user-centered solutions.…I'm Luis Monterrubio, a digital direction leader focused on UX, UI, and product design. Over more than 20 years I’ve led digital projects across agencies and corporate teams, turning complex requirements into intuitive, results-driven experiences. I specialize in UX strategy, research, design, and development, with a proven track record of building high-performing teams, guiding digital marketing initiatives, and translating business goals into user-centered solutions.

Available to hire

I’m Luis Monterrubio, a digital direction leader focused on UX, UI, and product design. Over more than 20 years I’ve led digital projects across agencies and corporate teams, turning complex requirements into intuitive, results-driven experiences.

I specialize in UX strategy, research, design, and development, with a proven track record of building high-performing teams, guiding digital marketing initiatives, and translating business goals into user-centered solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

German

Beginner

Japanese

Beginner

Work Experience

Head of UX and UI Design at KOBAI SOFTWARE INC. & KOBAI INC.

January 1, 2018 - Present

Head of UX and UI Design, product design, UX strategy & research. Responsible for all the UX research, analysis and design, developer handoff and follow up, identity and keynotes for the startup software company, understanding the industrial requirements for knowledge graph, artificial intelligence, machine learning and all the innovation required for a new business knowledge paradigm.

Digital Manager at InMotion Communications

January 1, 2017 - January 1, 2018

Head of department, digital art direction, head of user experience, technology & development leader, Social network & content strategy & analytics. Built team for a new business unit for digital marketing / digital BTL companion, acquiring new business to the company, creating and maintaining the company’s digital campaign and digitalization of all internal operations. Implemented design thinking methodology for innovation, transforming the creative process and company structure.

Director of Digital Experience at Victoria Content & Marketing Studios

June 1, 2013 - January 1, 2017

Head of department, senior art direction, head of user experience, technology & development leader, content strategy & analytics. Assembled a team of highly proficient seniors and juniors and managed to keep motivation at its peak. Team was responsible for every digital piece that came out of the agency, including social networks, websites, apps, games; art, dev and marketing strategy were created by the DUX team.

UX Designer & Front End Dev at General Electric (Contractor by Softtek - APE)

March 1, 2008 - June 1, 2013

UX designer for UX Center of Excellence, UI design, front end development, application owner, Flex developer, interaction designer. Flex development for a cloud storage administration for corporate tools; Zend PHP development of a financial management platform; led the UX Center of Excellence for service in GE Corporate. Designed and developed various product opportunities for Healthcare, Aviation, Transport, Energy and IT, using new frameworks and Canvas for 3D realtime rendering of network traffic and other domains.

Chief Designer & Front End at XSN | X-STREAM NETWORKS

August 1, 2006 - February 1, 2008

Creative direction, graphic design, flex development, front end development leader, UI design, interaction designer. Art director for digital products for national brands. Front End developer integrating HTML, CSS, JS into Java or .NET platforms; led development and code control methodologies; worked on HBO Game companion and other multimedia projects.

Owner, Consultant or Employee of Various Companies at Various Companies

August 1, 1996 - August 1, 2006

Previous experience across graphic design, web development, systems architecture, video production and digital marketing for a diverse client base.