Available to hire
I’m Mehdy, a WordPress-focused web developer and front-end engineer with a strong design sensibility. I build bespoke WordPress sites and scalable publishing experiences, always prioritising UX, performance, and clean integrations with real business tools like booking systems, CRMs, and marketing automation APIs.
Across startups and international teams, I’ve owned design + development for production websites, delivered CRO improvements using analytics and experimentation, and implemented robust development workflows (Composer, WP-CLI, CI/CD, Docker). I enjoy turning design systems into reusable components—whether via WordPress Gutenberg/FSE custom blocks or modern front-end stacks like React, TypeScript, and Tailwind—so products feel fast, consistent, and easy to use.
Language
English
Fluent
French
Fluent
Spanish; Castilian
Intermediate
Work Experience
Senior WordPress Developer at Elithair - Berlin
October 1, 2025 - May 1, 2026WordPress FSE development including custom blocks, block extensions, end-to-end testing, and visual regression. Collaborated on a company-wide design system aligning engineering with brand and UX teams, using React and TypeScript with Playwright for quality checks.
Senior WordPress Developer at Elithair
October 1, 2025 - May 1, 2026Worked on WordPress FSE development, including custom blocks and block extensions, with e2e testing and visual regression. Collaborated on the company design system, aligning engineering with brand and UX teams. Used React and TypeScript, plus Playwright and core WordPress block tooling.
Senior WordPress Developer at NorthStar Network - Paris (remote)
February 1, 2024 - February 1, 2025Maintained and scaled high-traffic, multi-market sports betting websites with SEO and CRO focus. Delivered KPIs in collaboration with content, SEO, and growth teams across 6+ markets, building with Bedrock/Sage, Laravel Blade, ACF, REST APIs, and automation tooling.
Senior WordPress Developer at NorthStar Network
February 1, 2024 - February 1, 2025Maintained and scaled high-traffic, multi-market sports betting websites with an SEO and CRO focus. Delivered KPIs in close collaboration with content, SEO, and growth teams across 6+ markets. Built and maintained WordPress features using Bedrock, Sage, Laravel Blade, Webpack, ACF, REST APIs, WP Cron, Composer, Docker, WP CLI, and Bootstrap.
Senior WordPress Developer at NorthStar Network (Paris remote)
February 1, 2024 - February 1, 2025Maintained and scaled high-traffic, multi-market sports betting websites with SEO and CRO focus. Delivered KPIs in close collaboration with content, SEO, and growth teams across 6+ markets. Built and maintained using Bedrock/Sage, Laravel Blade, Webpack, ACF, REST APIs, scheduled tasks (WP Cron), and modern deployment workflows with Composer, Docker and WP CLI.
Creative Fullstack Developer at Dixa - Berlin (remote)
December 1, 2022 - July 1, 2023Owned design and development for dixa.com, integrating design systems and marketing tools. Drove CRO strategy implementation, analytics integrations, and UX improvements using Bedrock/Sage and Laravel Blade with custom Gutenberg blocks.
Creative Fullstack Developer at dixa
December 1, 2022 - July 1, 2023Owned design and development for dixa.com, integrating design systems and marketing tools. Drove CRO strategy implementation, analytics integrations, and UX improvements across the product marketing surface. Worked with Bedrock, Sage, Laravel Blade, Webpack, Gutenberg custom blocks, ACF, Bootstrap, Tailwind, and Figma.
Creative Fullstack Developer at dixa (Berlin remote)
December 1, 2022 - July 1, 2023Owned design and development for dixa.com, integrating design systems and marketing tools. Drove CRO implementations with analytics integrations and UX improvements. Worked with Bedrock/Sage, Laravel Blade, Webpack, Gutenberg custom blocks, ACF, Bootstrap/Tailwind, and Figma-led design system workflows.
Front-End Developer at Supadu - London (remote)
February 1, 2020 - July 1, 2022Built publishing websites for major international publishers using an in-house API and WordPress Multisites. Developed custom plugins and managed deployments via WP CLI and Composer on AWS.
Front-End Developer at Supadu
February 1, 2020 - July 1, 2022Built publishing websites for major international publishers using an in-house API and WordPress Multisites. Developed custom plugins and managed deployments with WP CLI and Composer on AWS. Collaborated within CI/CD workflows to deliver production-quality, multi-site experiences.
Front-End Developer at Supadu (London remote)
February 1, 2020 - July 1, 2022Built publishing websites for major international publishers using WordPress Multisites and an in-house API. Developed custom plugins, managed deployments with WP CLI and Composer on AWS, and supported scalable workflows using OOP PHP and CI/CD practices.
WordPress Developer at 48.1 - London
June 1, 2018 - February 1, 2020Developed bespoke WordPress sites and landing pages with a focus on UX and performance. Integrated booking systems, CRM tools, and marketing automation APIs. Worked with contractors by setting guidelines and performing code reviews.
WordPress Developer at 48.1
June 1, 2018 - February 1, 2020Developed bespoke WordPress sites and landing pages with a focus on UX and performance. Integrated booking systems, CRM tools, and marketing automation APIs. Worked with contractors, providing guidelines and code reviews. Built with WordPress, ACF, API integrations, CSS, Bootstrap, and performance-focused front-end tools (e.g., ScrollMagic, jQuery, GSAP).
WordPress Developer / Web Designer at RuinStudio - London
August 1, 2017 - March 1, 2018Designed, developed, and maintained tailored custom WordPress sites and landing pages. Worked with WordPress, ACF, Genesis, PHP, CSS animations, Bootstrap/jQuery, and UX/branding practices.
WordPress Developer / Web Designer at RuinsStudio
August 1, 2017 - March 1, 2018Designed, developed, and maintained tailored custom WordPress sites and landing pages. Worked across WordPress and ACF with Genesis, PHP, CSS animations, Bootstrap and jQuery. Applied atomic design and UX/branding principles, including prototyping and visual contributions.
WordPress Developer / Web Designer at RuinStudio (London)
August 1, 2017 - March 1, 2018Designed, developed and maintained tailored custom WordPress sites and landing pages. Worked with ACF and Genesis, PHP and CSS animations, and a UX/branding-driven approach. Implemented responsive UI using Bootstrap, and supported interactive behavior with jQuery and animation tooling.
Education
Master Degree in Web Art Direction at IP SII Paris
January 1, 2015 - January 1, 2015Bachelor in Marketing & Advertising at ISCOM Montpellier
January 1, 2013 - January 1, 2013Master Degree in Web Art Direction at IP SII Paris
January 1, 2015 - September 25, 2026Bachelor in Marketing & Advertising at ISCOM Montpellier
January 1, 2013 - September 25, 2026Master Degree in Web Art Direction at IP SII Paris
January 1, 2015 - January 1, 2015Bachelor Degree in Marketing & Advertising at ISCOM Montpellier
January 1, 2013 - January 1, 2013Master Degree in Web Art Direction at IP SII P (Paris)
January 1, 2015 - September 25, 2026Bachelor in Marketing & Advertising at ISCOM Montpellier
January 1, 2013 - September 25, 2026Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Gaming
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