I am a Senior Content Specialist and Marketer with over a decade of experience in online content creation and strategic implementation with a focus on organic inbound marketing. I specialise in implementing effective content strategies, helping companies to establish a strong digital presence and drive growth. I also have broad experience in a range of industries, both B2C & B2B, including health & beauty, fitness, wellbeing, manufacturing, travel, education, gaming, executive search, and animal care/pets. I have experience marketing to countries including France, Spain, Turkey, Australia, and North America. My background in senior-level marketing, copywriting, communication, and content positions, along with a Bachelor of Arts Degree (English) in Broadcast Media and Media Writing, equips me to deliver communication & content that helps to elevate businesses. Achievements include: - Helping a client reach the #1 spot on Google for targeted keywords - Tripling website traffic within 6 months for one client - Increasing social media followers by 1000% within 3 months - Established brand guidelines, resulting in a cohesive and recognisable brand identity across all platforms - Developing and executing a content strategy that led to a 15% increase in overall brand engagement - Collaborated with influencers, leading to a 20% growth in brand awareness and customer acquisition - Optimised website UX/UI, leading to a 20% reduction in bounce rates and longer average session durations - Created a viral TikTok video that achieved 45,000 impressions within a week - Helped a local business dominate local search results, resulting in a 60% increase in lead generation - Successfully managed and localised content in multiple languages - Developed a blog strategy that increased average time on page by 30% and reduced bounce rates by 15% - Developed newsletters that increased sign-ups by 35% and boosted on-page time by 40% - Implemented internal communication systems that kept employees at all levels, across multiple countries, informed and aligned I have extensive expertise in strategy implementation and development, brand guidelines, campaigns, SEO, social media, email, event management, and PR.

Melissa Keen

I am a Senior Content Specialist and Marketer with over a decade of experience in online content creation and strategic implementation with a focus on organic inbound marketing. I specialise in implementing effective content strategies, helping companies to establish a strong digital presence and drive growth. I also have broad experience in a range of industries, both B2C & B2B, including health & beauty, fitness, wellbeing, manufacturing, travel, education, gaming, executive search, and animal care/pets. I have experience marketing to countries including France, Spain, Turkey, Australia, and North America. My background in senior-level marketing, copywriting, communication, and content positions, along with a Bachelor of Arts Degree (English) in Broadcast Media and Media Writing, equips me to deliver communication & content that helps to elevate businesses. Achievements include: - Helping a client reach the #1 spot on Google for targeted keywords - Tripling website traffic within 6 months for one client - Increasing social media followers by 1000% within 3 months - Established brand guidelines, resulting in a cohesive and recognisable brand identity across all platforms - Developing and executing a content strategy that led to a 15% increase in overall brand engagement - Collaborated with influencers, leading to a 20% growth in brand awareness and customer acquisition - Optimised website UX/UI, leading to a 20% reduction in bounce rates and longer average session durations - Created a viral TikTok video that achieved 45,000 impressions within a week - Helped a local business dominate local search results, resulting in a 60% increase in lead generation - Successfully managed and localised content in multiple languages - Developed a blog strategy that increased average time on page by 30% and reduced bounce rates by 15% - Developed newsletters that increased sign-ups by 35% and boosted on-page time by 40% - Implemented internal communication systems that kept employees at all levels, across multiple countries, informed and aligned I have extensive expertise in strategy implementation and development, brand guidelines, campaigns, SEO, social media, email, event management, and PR.

Available to hire

I am a Senior Content Specialist and Marketer with over a decade of experience in online content creation and strategic implementation with a focus on organic inbound marketing.

I specialise in implementing effective content strategies, helping companies to establish a strong digital presence and drive growth. I also have broad experience in a range of industries, both B2C & B2B, including health & beauty, fitness, wellbeing, manufacturing, travel, education, gaming, executive search, and animal care/pets. I have experience marketing to countries including France, Spain, Turkey, Australia, and North America.

My background in senior-level marketing, copywriting, communication, and content positions, along with a Bachelor of Arts Degree (English) in Broadcast Media and Media Writing, equips me to deliver communication & content that helps to elevate businesses.

Achievements include:

  • Helping a client reach the #1 spot on Google for targeted keywords
  • Tripling website traffic within 6 months for one client
  • Increasing social media followers by 1000% within 3 months
  • Established brand guidelines, resulting in a cohesive and recognisable brand identity across all platforms
  • Developing and executing a content strategy that led to a 15% increase in overall brand engagement
  • Collaborated with influencers, leading to a 20% growth in brand awareness and customer acquisition
  • Optimised website UX/UI, leading to a 20% reduction in bounce rates and longer average session durations
  • Created a viral TikTok video that achieved 45,000 impressions within a week
  • Helped a local business dominate local search results, resulting in a 60% increase in lead generation
  • Successfully managed and localised content in multiple languages
  • Developed a blog strategy that increased average time on page by 30% and reduced bounce rates by 15%
  • Developed newsletters that increased sign-ups by 35% and boosted on-page time by 40%
  • Implemented internal communication systems that kept employees at all levels, across multiple countries, informed and aligned

I have extensive expertise in strategy implementation and development, brand guidelines, campaigns, SEO, social media, email, event management, and PR.

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Language

English
Fluent
French
Beginner

Work Experience

Add your work experience history here.

Education

Bachelor of Arts at University of Derby
July 6, 2009 - November 30, 2012
Broadcast Media and Media Writing

Qualifications

Google Analytics Certification Google
November 11, 2024 - September 12, 2024
Credential ID: 107698762
Grow Offline Sales Certification
November 11, 2024 - November 11, 2024
Credential ID: 107724329
Inbound Sales Certified HubSpot Academy
July 1, 2024 - August 3, 2026
LinkedIn Certified Marketing Insider
July 11, 2024 - July 11, 2025
Diploma in Introduction to Photography
May 1, 2018 - November 11, 2020
(Distinction) Shaw Academy
Diploma in Event Management
May 1, 2017 - May 10, 2018
(Distinction) Centre of Excellence

Industry Experience

Consumer Goods, Education, Healthcare, Manufacturing, Retail, Other

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