Detail-oriented and adept marketing professional with close to 3 years of experience in content strategy, social media management, and integrated campaigns across both agency and in-house environments. Previously, as an Account Executive, I consulted with clients on strategic marketing plans and omnichannel approaches and supported campaign execution. Now, as a freelance Social Media Manager, I help brands strengthen their digital presence through clear strategy, purposeful storytelling, and performance-driven content. I manage end-to-end social planning, content creation, analytics, and platform optimisation, focusing on helping small businesses build authentic engagement and sustainable online growth.

Melissa Lim

Detail-oriented and adept marketing professional with close to 3 years of experience in content strategy, social media management, and integrated campaigns across both agency and in-house environments. Previously, as an Account Executive, I consulted with clients on strategic marketing plans and omnichannel approaches and supported campaign execution. Now, as a freelance Social Media Manager, I help brands strengthen their digital presence through clear strategy, purposeful storytelling, and performance-driven content. I manage end-to-end social planning, content creation, analytics, and platform optimisation, focusing on helping small businesses build authentic engagement and sustainable online growth.

Available to hire

Detail-oriented and adept marketing professional with close to 3 years of experience in content strategy, social media management, and integrated campaigns across both agency and in-house environments. Previously, as an Account Executive, I consulted with clients on
strategic marketing plans and omnichannel approaches and supported campaign execution. Now, as a freelance Social Media Manager, I help brands strengthen their digital presence through clear strategy, purposeful storytelling, and performance-driven content. I
manage end-to-end social planning, content creation, analytics, and platform optimisation, focusing on helping small businesses build authentic engagement and sustainable online growth.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Account Executive at Drcom Asia
August 8, 2022 - August 31, 2023
Maintain long-term client relationships with key and strategic accounts. Consult with clients on projects not limited to content, creatives, omni-channel strategy and tech integration. Support the accounts team by following up on project delivery deadlines, accuracy (scope) and overall quality of ongoing projects.
Digital Marketing Specialist at DrBrand Asia
March 7, 2022 - May 31, 2022
Plan and execute digital marketing campaigns across various channels such as PPC, paid social, and affiliate marketing. Create EDMs and manage conversion funnels; liaise with external agencies on social media ROI and media buying. Monitor KPIs and optimize campaign performance.
Marketing Executive at Huggs Coffee
May 1, 2022 - May 1, 2022
Managed cross-channel marketing campaigns across social platforms, increasing B2B and B2C client acquisition and retention; measured ROI and produced weekly KPI reports; coordinated with designers on art-work preparation; proofread content to ensure brand consistency.
Marketing Coordinator at Caregiver Asia
September 1, 2021 - September 1, 2021
Prepared content and creative briefs for EDM creation; analyzed conversion funnels; tracked revenue and effectiveness of marketing campaigns; liaised with a digital marketing agency on social media ROI and media buying.
Digital Marketing Executive at Society For Wings
October 7, 2019 - March 31, 2020
Plan and execute social media campaigns; plan seasonal campaigns to support new program launches; collected, analyzed, and managed the database of clients.
Relocation Service Provider at Santa Fe Relocations
March 5, 2018 - September 30, 2019
Responsible for overall service delivery to clients and assignee. Retain ownership and oversight of day-to-day management of initiations and service operations for a portfolio of clients. Responsible for ensuring the profitability of each account assigned in terms of timely invoicing

Education

Diploma in International Business Management at MDIS
March 26, 2012 - December 12, 2012
Diploma at Institute of Singapore (International Business)
January 11, 2030 - November 15, 2025

Qualifications

Diploma in International Business Management
March 26, 2012 - December 13, 2012

Industry Experience

Professional Services, Media & Entertainment, Transportation & Logistics, Real Estate & Construction, Other

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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