My name is Mellissa, and I am a senior communications and public relations specialist with over five years of international experience. I have worked across a wide range of sectors, including lifestyle, beauty, technology, retail, and corporate communications. I am highly skilled in content creation, research, and crafting clear, engaging messages tailored to diverse audiences.…

Melissa Tan

My name is Mellissa, and I am a senior communications and public relations specialist with over five years of international experience. I have worked across a wide range of sectors, including lifestyle, beauty, technology, retail, and corporate communications. I am highly skilled in content creation, research, and crafting clear, engaging messages tailored to diverse audiences.…

Available to hire

My name is Mellissa, and I am a senior communications and public relations specialist with over five years of international experience. I have worked across a wide range of sectors, including lifestyle, beauty, technology, retail, and corporate communications. I am highly skilled in content creation, research, and crafting clear, engaging messages tailored to diverse audiences.

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Skills

Experience Level

Language

English
Fluent
Chinese
Intermediate
Turkish
Beginner

Work Experience

Senior PR & Marketing Account Executive at McGagh Communications
November 1, 2024 - Present
Developed and implemented PR and marketing strategies for global B2B clients including Penguin Solutions, Azul, NEC, and the National Retail Federation, enhancing brand visibility across traditional and digital platforms. Crafted press releases, media pitches, and social media content to drive earned media coverage. Managed day-to-day client communications, updates, reports, and deliverables; planned and executed press conferences and seminars, budget oversight, vendor coordination, logistics, and post-event reporting. Contributed to DeepTech Times editorial efforts by researching, scripting, and editing interview content and videos.
Public Relations Strategist at Smitten PR
November 1, 2024 - Present
Developed monthly creative campaigns to maintain high client satisfaction and overall health of over 5 PR and influencer accounts. Executed and managed influencer outreach campaigns to secure regular coverage in targeted media titles; conducted weekly social media and digital media tracking on Instagram and TikTok for clients such as Givenchy, Kenzo Parfums, Chanel, and Shiseido.
Communications Specialist at Boston University, Faculty of Computing and Data Sciences
July 1, 2023 - May 1, 2024
Collaborated with the Director of Communications and the Events & Communications Manager to organize and coordinate events, conferences, and seminars to enhance brand recognition. Assisted in developing communication plans to promote events and initiatives to foster a sense of community between undergrad and graduate students and the school. Managed over 20 talents and served as the first point of contact for events and projects including the annual Public Interest Technology University Network (PIT-UN) Convening, Boston University's Giving Day 2024, and the Drone Project (July 2023 - May 2024).
Corporate PR Intern at M Booth
June 3, 2024 - August 23, 2024
Conducted media monitoring to gain valuable insights for future strategic planning and to identify media opportunities for clients such as American Express Global Business Travel (Amex GBT), EY, and Wharton - Assisted the account teams in daily tasks including developing media lists, media pitching to further build and manage relationships with key media publications.

Education

Master of Science in PR, Advertising and Mass Media at Boston University
September 1, 2022 - May 1, 2024
Bachelor of Arts in Communications at University at Buffalo, The State University of New York
August 28, 2017 - December 20, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other

Skills

Experience Level