María Eugenia López
Digital Content and Social Media Specialist with 7+ years of experience creating engaging content, developing brand narratives, and managing digital communication strategies across websites, social media, and email…
About
Digital Content and Social Media Specialist with 7+ years of experience creating engaging content, developing brand narratives, and managing digital communication strategies across websites, social media, and email marketing channels.
Experienced in planning and producing content for Instagram, Facebook, newsletters, and digital campaigns, combining strong storytelling skills with a visual communication background in fashion and design. Skilled in content creation, copywriting, visual storytelling, audience engagement, and campaign coordination.
Proficient in email marketing platforms, Google Analytics, SEO, Canva, Photoshop, and content management systems. Comfortable working independently in freelance and remote environments while collaborating with cross-functional teams to support brand growth, product promotion, and customer engagement.
Fluent in English (C1) with more than two years of professional and personal experience living in Australia, providing strong understanding of Australian culture, communication styles, and consumer behavior.
- 12 years' experience
- Joined June 2026
Skills· 16
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Financial Services
- Education
More experts in Barcelona, Spain
Work experience
Led end-to-end digital content management for 7 institutional websites; coordinated updates with marketing, UX, IT, growth and sustainability teams; defined information architecture and content hierarchies; wrote UX copy and microcopy; created and optimized SEO content; improved site navigation and user experience; collaborated with external agencies and internal teams; managed content strategy and audience-focused campaigns.
Coordinated production for national brands; managed vendors and production budgets; oversaw on-site activations and assets; ensured alignment with brand guidelines; supervised cross-functional teams and on-site campaigns.
Provide content strategy, storytelling and visual communications for cultural brands, editorial projects and independent initiatives; plan content calendars; collaborate with small businesses to strengthen brand visibility and online presence; create social media content, stories, and promotional campaigns; coordinate with teams and manage deliverables.
Education· 7
Certifications and awards· 5
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