AIDA CCI – Full Digital Transformation & Marketing Optimization

Comprehensive digital strategy and execution for AIDA CCI – Chamber of Commerce and Industry of Aveiro. My role included:
• Full-stack web development and performance optimization
• CRM system implementation
• Video production, subtitling, and editing for institutional content
• Google Ads, META, and LinkedIn advertising management
• WordPress plugin development for digital maturity assessment
• Translation and content adaptation (EN/PT)
• SEO technical corrections and content performance review (168 news, 51 events)
• Automation plugin for legacy URL correction (970+ URLs)
• Created HTML-based interactive flipbooks
• Created cookie consent banner and GDPR compliance tools
Results:
• Page views: +162.75%
• Engagement: +90.74%
• Form submissions: +153.63%
• File downloads: +502.86%
• Social media growth (LinkedIn): +68% #pdf