I’m Miguel Ângelo Branco Ferreira, a digital marketing specialist with over six years of experience in designing and implementing results-driven strategies. Throughout my career, I’ve been helping brands grow through data-driven digital solutions focused on SEO, online advertising (Google Ads), social media, and web development. I hold a Bachelor's degree in Marketing from the Polytechnic Institute of Guarda and a Technological Specialization Course (CET) in Marketing and Innovation for Small and Medium Enterprises. In addition to my academic background, I have earned over 30 certifications in digital marketing, including advanced SEO, Google Ads, and AI applied to marketing. I’m proficient in technologies such as HTML, CSS, JavaScript, and Python, which allows me to optimize websites for performance, usability, and accessibility. Over the years, I’ve developed projects recognized for their innovation, improved digital performance, and increased online visibility across various industries. I’m driven by challenges and committed to delivering measurable results. I believe digital marketing should be straightforward, efficient, and above all, aligned with each business’s real goals. Currently, I lead the mfmd.pt project, where I offer tailored digital marketing services focused on quality, innovation, and impact.…

Miguel Ferreira | mfmd.pt

I’m Miguel Ângelo Branco Ferreira, a digital marketing specialist with over six years of experience in designing and implementing results-driven strategies. Throughout my career, I’ve been helping brands grow through data-driven digital solutions focused on SEO, online advertising (Google Ads), social media, and web development. I hold a Bachelor's degree in Marketing from the Polytechnic Institute of Guarda and a Technological Specialization Course (CET) in Marketing and Innovation for Small and Medium Enterprises. In addition to my academic background, I have earned over 30 certifications in digital marketing, including advanced SEO, Google Ads, and AI applied to marketing. I’m proficient in technologies such as HTML, CSS, JavaScript, and Python, which allows me to optimize websites for performance, usability, and accessibility. Over the years, I’ve developed projects recognized for their innovation, improved digital performance, and increased online visibility across various industries. I’m driven by challenges and committed to delivering measurable results. I believe digital marketing should be straightforward, efficient, and above all, aligned with each business’s real goals. Currently, I lead the mfmd.pt project, where I offer tailored digital marketing services focused on quality, innovation, and impact.…

Available to hire

I’m Miguel Ângelo Branco Ferreira, a digital marketing specialist with over six years of experience in designing and implementing results-driven strategies. Throughout my career, I’ve been helping brands grow through data-driven digital solutions focused on SEO, online advertising (Google Ads), social media, and web development.

I hold a Bachelor’s degree in Marketing from the Polytechnic Institute of Guarda and a Technological Specialization Course (CET) in Marketing and Innovation for Small and Medium Enterprises. In addition to my academic background, I have earned over 30 certifications in digital marketing, including advanced SEO, Google Ads, and AI applied to marketing.

I’m proficient in technologies such as HTML, CSS, JavaScript, and Python, which allows me to optimize websites for performance, usability, and accessibility. Over the years, I’ve developed projects recognized for their innovation, improved digital performance, and increased online visibility across various industries.

I’m driven by challenges and committed to delivering measurable results. I believe digital marketing should be straightforward, efficient, and above all, aligned with each business’s real goals. Currently, I lead the mfmd.pt project, where I offer tailored digital marketing services focused on quality, innovation, and impact.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Marketing & Innovation Intern (SMEs) at Biselarte - Sociedade de Vidros S.A.
April 1, 2015 - September 28, 2025
Supported communications strategy and corporate image; assisted in the development of promotional and institutional materials; aided in event planning and fair participation; contributed to branding efforts and stakeholder communications; supported commercial and marketing activities for SME clients.

Education

Bachelor of Marketing at Instituto Politécnico da Guarda – Escola Superior de Tecnologia e Gestão
September 1, 2016 - December 14, 2023
Licenciatura em Marketing com foco em estratégias digitais, análise de dados, comportamento do consumidor e desenvolvimento de campanhas. Inclui estágio curricular na empresa Maqser, com ênfase em marketing digital, SEO, publicidade online, e desenvolvimento de aplicações Android. Grau de Nível 6 no Quadro Europeu de Qualificações (EQF).
Technological Specialization Course in Marketing and Innovation for SMEs at ISCA – Instituto Superior de Contabilidade e Administração da Universidade de Aveiro
November 7, 2014 - April 29, 2016
Technological Specialization Course in Marketing and Innovation for SMEs at ISCA – Instituto Superior de Contabilidade e Administração da Universidade de Aveiro
November 7, 2014 - April 29, 2016
Technological Specialization Course focused on innovation, digital marketing, brand management, market analysis, and sales techniques. Includes a professional internship and applied business projects. Final grade: 14 out of 20. Recognized as Level 5 of the European Qualifications Framework (EQF).
Bachelor's Degree in Marketing at Polytechnic Institute of Guarda
September 1, 2016 - December 11, 2023
Bachelor's Degree in Marketing at Polytechnic of Guarda
September 1, 2016 - December 11, 2023
Accounting and Administration at ISCAP – Higher Institute of Accounting and Administration of Aveiro
January 1, 2014 - January 1, 2016

Qualifications

Google Ads Search Certification
March 1, 2023 - March 1, 2024
Certification awarded by Google for demonstrating advanced knowledge in planning, implementing, and optimizing Google Search campaigns. Focus on keyword strategy, ad performance, and achieving high ROI in digital advertising.
SEO Foundations by LinkedIn Learning
January 15, 2022 - January 15, 2023
Comprehensive training covering on-page and off-page SEO, keyword research, content optimization, technical SEO fundamentals, and tools for tracking website performance and ranking. Aligned with best practices for organic growth.
Marketing Analytics: Setting and Measuring KPIs
October 10, 2021 - October 10, 2022
Focused on defining, setting, and evaluating marketing performance metrics (KPIs) to track the effectiveness of digital campaigns. Provides practical frameworks for aligning analytics with strategic business goals.
SEO: Keyword Strategy (LinkedIn Learning)
November 20, 2020 - November 20, 2021
Teaches strategic keyword research and implementation techniques to drive traffic and improve ranking on search engines. Includes competitive analysis and content planning methods.
Training in Direct Sales
September 15, 2020 - September 15, 2021
Sales training program focused on direct selling methodologies, communication skills, and conversion techniques. Emphasis on customer-centric approaches and negotiation strategies.
Artificial Intelligence in Marketing (LinkedIn Learning)
July 12, 2022 - July 12, 2023
Explores the integration of AI tools in digital marketing workflows, including automation, personalization, chatbots, and predictive analytics. Focus on applying machine learning models to optimize campaign performance and customer experience.
Google Analytics 4 Certification
February 5, 2023 - February 5, 2024
Certification on the use of Google Analytics 4 for website and app tracking, data collection, analysis, and reporting. Includes audience segmentation, event tracking, and integration with Google Ads for data-driven decision-making.

Industry Experience

Professional Services, Non-Profit Organization, Wholesale & Distribution, Other, Software & Internet, Retail, Media & Entertainment
    paper Maqser – E-commerce & Digital Sales Optimization
    Marketing and technology consulting for Maqser – Industrial Machinery & Services. Key deliverables included: • ERP–Website integration and automation • E-commerce web development and front-end design • SEO strategy using Google Analytics, Google Search Console and Merchant Center • Graphic design for product images and catalogs (100+ created) • Content creation: over 9000 products listed online • Digital advertising across META, Pinterest, and LinkedIn • CRM and technical sales system configuration • Brand presence optimization across digital platforms • Visibility growth: over 15 million digital impressions Results: • 9000+ products added to online store • 70+ brands represented • 100+ product catalogs created • Increased digital sales and brand visibility across all channels…
    paper INOV.AM – Innovation in Additive Manufacturing Web & Media Suite
    Led the digital marketing, web development, and content production for INOV.AM – a national additive manufacturing innovation project. • Developed the INOV.AM website with over 120 pages and PWA integration • Created the landing page for the international conference with cybersecurity layers and reCAPTCHA • Partial translation of content into English • Subtitled videos and institutional presentation materials • Created a structured database with 1708 international exhibitors (IMTS 2024) • Designed presentation slides including mockups and SEO/analytics results • Lighthouse scores: o Website: Performance 90, SEO 92, Accessibility 93, Best Practices 100 o Conference Landing Page: Performance 87, SEO 92, Accessibility 97, Best Practices 96…
    paper AIDA CCI – Full Digital Transformation & Marketing Optimization
    Comprehensive digital strategy and execution for AIDA CCI – Chamber of Commerce and Industry of Aveiro. My role included: • Full-stack web development and performance optimization • CRM system implementation • Video production, subtitling, and editing for institutional content • Google Ads, META, and LinkedIn advertising management • WordPress plugin development for digital maturity assessment • Translation and content adaptation (EN/PT) • SEO technical corrections and content performance review (168 news, 51 events) • Automation plugin for legacy URL correction (970+ URLs) • Created HTML-based interactive flipbooks • Created cookie consent banner and GDPR compliance tools Results: • Page views: +162.75% • Engagement: +90.74% • Form submissions: +153.63% • File downloads: +502.86% • Social media growth (LinkedIn): +68% pdf…