I’m a creative, detail-driven Video Editor specializing in social-first storytelling for food, lifestyle, and culture brands. With 10+ years of experience and 53MM+ views across my edits, I bring a strong narrative instinct, motion graphics skill, and reliable, deadline-proof execution. I stand out for crafting compelling stories from raw footage and delivering polished, on-brand content in fast-paced environments.

Marcella Garcia

I’m a creative, detail-driven Video Editor specializing in social-first storytelling for food, lifestyle, and culture brands. With 10+ years of experience and 53MM+ views across my edits, I bring a strong narrative instinct, motion graphics skill, and reliable, deadline-proof execution. I stand out for crafting compelling stories from raw footage and delivering polished, on-brand content in fast-paced environments.

Available to hire

I’m a creative, detail-driven Video Editor specializing in social-first storytelling for food, lifestyle, and culture brands. With 10+ years of experience and 53MM+ views across my edits, I bring a strong narrative instinct, motion graphics skill, and reliable, deadline-proof execution. I stand out for crafting compelling stories from raw footage and delivering polished, on-brand content in fast-paced environments.

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Work Experience

Freelance Video Editor at People, Inc
January 1, 2019 - Present
Edit social media videos and promotional content for Instagram, TikTok, and YouTube, incorporating motion graphics and brand guidelines. Develop creative concepts and planned narratives aligned with client goals and target audiences. Apply social-first storytelling to boost engagement and retention across lifestyle and branded campaigns. Deliver high-quality content on tight deadlines for multiple projects. Collaborate with producers, editors and clients from concept through final cut.
Freelance Video Editor at VOX Media
January 1, 2017 - Present
Edited and optimized short-form content for Facebook, YouTube and other social platforms, ensuring platform-specific formats to maximize reach and engagement. Selected b-roll and organized footage to support series edits; collaborated with producers and creative teams to refine video looks and evolving platform trends. Optimized content for multiple platforms by adapting aspect ratios, graphics and runtimes to publishing needs.
Freelance Video Editor / Producer / Shooter at Yelp
January 1, 2015 - Present
Produced, edited and directed promotional video content for clients from pre- to post-production, aligning messaging, story structure, and production plans. Integrated motion graphics, titles and effects using Adobe After Effects to enhance promotional content and social-first videos. Managed media, including proxy creation, offline/online editing and final exports, ensuring consistent quality and timely delivery.

Education

Bachelor of Arts in Technical Communication at University of Texas at San Antonio (UTSA)
January 11, 2030 - December 5, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment