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Creative-driven digital marketer with 3+ years’ experience delivering global and regional campaigns across digital and entertainment products, including 2+ years in the mobile gaming industry. Skilled in campaign ideation, creative strategy, and platform-native storytelling, with a strong track record of using data and experimentation to refine concepts and drive audience engagement.…

Muhammad Adli Bin Shamsul Bahari

Content Creator, Graphic Designer, Brand Designer, +3

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Creative-driven digital marketer with 3+ years’ experience delivering global and regional campaigns across digital and entertainment products, including 2+ years in the mobile gaming industry. Skilled in campaign ideation, creative strategy, and platform-native storytelling, with a strong track record of using data and experimentation to refine concepts and drive audience engagement.…

Available to hire

Creative-driven digital marketer with 3+ years’ experience delivering global and regional campaigns across digital and entertainment products, including 2+ years in the mobile gaming industry.

Skilled in campaign ideation, creative strategy, and platform-native storytelling, with a strong track record of using data and experimentation to refine concepts and drive audience engagement.

Language

English

Advanced

Malay

Fluent

Japanese

Beginner

Work Experience

Junior Performance Marketing Manager at Hutch Games

January 1, 2024 - Present

Owned and led App Store Optimization (ASO) and store presence strategy for global mobile titles including F1 Clash, Forza, and NASCAR; leveraged market research, competitor insights, and audience data to drive campaign performance.

Performance Marketing Manager (Intern) at Hutch Games

July 1, 2022 - November 30, 2022

Supported UA and ASO initiatives across multiple mobile game titles, contributing to both paid and organic growth; managed weekly marketing budgets up to USD 400,000, with emphasis on budget pacing, performance optimization, and reporting.

Retail Sales Assistant at Tartan Weaving Mill

May 1, 2023 - November 30, 2023

Led the Pop Culture department, managing merchandising, stock control, and visuals to optimise product visibility and sales; set up seasonal promotions and trained new staff on store procedures.

Marketing Intern at Andaman Consortium

December 1, 2017 - March 31, 2018

Managed social media marketing for client accounts across Facebook and Instagram, covering content planning, copywriting, scheduling, and community management; contributed ideas for client briefs and brand positioning.