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I'm Molly Hobbs, a digital copywriter and web content writer who crafts customer-focused copy that drives engagement. I translate client voice into clear, compelling content across B2B and B2C channels, adapting tone, style, and format to fit the audience and platform. With experience across pharma marketing, healthcare communications, education, and government-facing content, I partner with teams to develop content strategies, write for web and email, manage CMS workflows, and deliver measurable improvements in campaign performance.…I'm Molly Hobbs, a digital copywriter and web content writer who crafts customer-focused copy that drives engagement. I translate client voice into clear, compelling content across B2B and B2C channels, adapting tone, style, and format to fit the audience and platform. With experience across pharma marketing, healthcare communications, education, and government-facing content, I partner with teams to develop content strategies, write for web and email, manage CMS workflows, and deliver measurable improvements in campaign performance.

Molly Hobbs

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I'm Molly Hobbs, a digital copywriter and web content writer who crafts customer-focused copy that drives engagement. I translate client voice into clear, compelling content across B2B and B2C channels, adapting tone, style, and format to fit the audience and platform. With experience across pharma marketing, healthcare communications, education, and government-facing content, I partner with teams to develop content strategies, write for web and email, manage CMS workflows, and deliver measurable improvements in campaign performance.…I'm Molly Hobbs, a digital copywriter and web content writer who crafts customer-focused copy that drives engagement. I translate client voice into clear, compelling content across B2B and B2C channels, adapting tone, style, and format to fit the audience and platform. With experience across pharma marketing, healthcare communications, education, and government-facing content, I partner with teams to develop content strategies, write for web and email, manage CMS workflows, and deliver measurable improvements in campaign performance.

Available to hire

I’m Molly Hobbs, a digital copywriter and web content writer who crafts customer-focused copy that drives engagement. I translate client voice into clear, compelling content across B2B and B2C channels, adapting tone, style, and format to fit the audience and platform.

With experience across pharma marketing, healthcare communications, education, and government-facing content, I partner with teams to develop content strategies, write for web and email, manage CMS workflows, and deliver measurable improvements in campaign performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Copywriter at Self-employed (Smithfield, VA)

November 1, 2018 - November 12, 2025

Provide pharmaceutical marketing copy across digital platforms with a focus on patient-focused narratives and clinical trial communications; collaborate with teams to elevate client engagement; develop creative concepts for campaigns and branding; drive campaign performance.

Freelance Copywriter at Continuum Clinical Marketing Agency

August 1, 2021 - November 12, 2025

Craft compelling pharmaceutical marketing copy across digital platforms; specialize in patient-focused narratives and clinical trial communications; collaborate with teams to ensure cohesive brand messaging; develop creative concepts for clinical trial campaigns including branding and naming; drive measurable campaign performance.

Senior Copywriter and Content Writer at Creative Circle

February 1, 2025 - February 1, 2025

Contracted as a senior copywriter and content writer across agencies, delivering web content, white papers, landing pages, digital ads, and SEO-aligned copy for healthcare, finance, and government clients; coordinated with subject matter experts and legal teams to ensure accuracy and compliance.

Senior Copywriter and Content Writer at Robert Half Agency

February 1, 2023 - February 1, 2023

Provided copywriting and content strategy support for multiple clients, including Rutgers University (web content redesign and UX planning) and Bayada Home Health Care (articles and marketing materials); roles included proofreading/editing and SEO considerations.

Senior Copywriter at Cella, Inc

April 1, 2023 - April 1, 2023

Wrote and edited consumer-facing pages for Quest Diagnostics Consumer Initiated Testing; produced SEO web content and articles for QuestHealth.com; experienced with AMA style guidelines and content normalization across channels.

Freelance Copywriter & Web Content Writer at NBNatural.com

December 1, 2021 - December 1, 2021

Led customer retargeting programs, email marketing, and launched an e-newsletter; authored web copy and blog posts optimized for SEO; supported ongoing content marketing initiatives.

Academic Registrar | Recruitment Coordinator | Account Manager | Administrative Coordinator, Surgical Pathology at Inova Health Systems

October 1, 2018 - October 1, 2018

Registered and oriented visiting medical students; coordinated recruitment activities and onboarding; managed EPIC EMR; organized sponsored blood drives; led internal communications with staff and faculty.