I’m a results-driven digital marketing professional with a strong track record in building brand presence and driving growth across paid, owned, and earned channels. My experience spans APAC and global markets, where I translate strategy into actionable campaigns, optimize paid media, and craft engaging content that resonates with audiences. I thrive on data-informed decisions, UX improvements, and close collaboration with founders and cross-functional teams to deliver measurable impact. Beyond metrics, I’m passionate about storytelling, brand consistency, and continuous improvement. I enjoy diving into analytics to uncover insights, align marketing with business goals, and iterate quickly to maximize engagement and conversions.

Micah Allelu B. Twaño

I’m a results-driven digital marketing professional with a strong track record in building brand presence and driving growth across paid, owned, and earned channels. My experience spans APAC and global markets, where I translate strategy into actionable campaigns, optimize paid media, and craft engaging content that resonates with audiences. I thrive on data-informed decisions, UX improvements, and close collaboration with founders and cross-functional teams to deliver measurable impact. Beyond metrics, I’m passionate about storytelling, brand consistency, and continuous improvement. I enjoy diving into analytics to uncover insights, align marketing with business goals, and iterate quickly to maximize engagement and conversions.

Available to hire

I’m a results-driven digital marketing professional with a strong track record in building brand presence and driving growth across paid, owned, and earned channels. My experience spans APAC and global markets, where I translate strategy into actionable campaigns, optimize paid media, and craft engaging content that resonates with audiences. I thrive on data-informed decisions, UX improvements, and close collaboration with founders and cross-functional teams to deliver measurable impact.

Beyond metrics, I’m passionate about storytelling, brand consistency, and continuous improvement. I enjoy diving into analytics to uncover insights, align marketing with business goals, and iterate quickly to maximize engagement and conversions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
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Language

English
Fluent

Work Experience

Digital Marketing Specialist (Contractor) at Ryoss Ideas Pty Ltd
November 1, 2025 - January 1, 2026
Translated marketing strategy into integrated campaign plans and content calendars across paid, owned, and earned channels. Planned, launched, and optimized paid media campaigns across Meta with budgets, targeting, and experimentation. Led performance analysis using Meta Insights, GA4, and Microsoft Clarity. Designed and built websites and landing pages to improve user experience and conversion. Managed multiple social media accounts, coordinated content distribution and ongoing website updates. Collaborated with founders on priorities and reporting.
Marketing Officer at Premier Outsource Partners, Inc.
January 1, 2024 - August 1, 2025
Grew Facebook followers by 150% through consistent content and audience engagement. Managed social media content (Facebook, LinkedIn, TikTok), ad campaigns, and community engagement. Designed graphics and edited videos using Canva, Adobe Photoshop, and CapCut; created marketing collaterals including brochures, flyers, business profiles, and banners. Redesigned company website with brand-consistent visuals, original content, and SEO optimization.
Social Media Content Manager at FOX Implant Centres
July 1, 2024 - July 1, 2025
Grew Instagram followers by 120%, achieving 7.8% monthly organic growth through consistent content and active engagement. Managed digital marketing efforts across social media (Facebook, Instagram), ad campaigns, and community engagement. Planned, created, and scheduled regular social media content (static posts and carousels) using Notion and Meta Business Suite. Designed brand-consistent print and digital materials such as brochures, event invitations, business profiles, and marketing graphics using Canva and Adobe Photoshop.
Social Media Manager for Facebook APAC at Medical Equipment, Inc.
February 1, 2024 - March 1, 2025
Managed Facebook marketing campaigns, including content creation (images, carousels, videos), ad setup and optimization, and audience engagement using Meta Business Suite and Notion. Created digital and print marketing assets such as brochures, flyers, ads, and business cards using Canva and Adobe Photoshop. Grew audience engagement by 98% through timely responses to comments and messages. Developed and sent proposal emails to prospective clients, including doctors, medical directors, and hospital purchasing officers. Collaborated with Operations Manager to align marketing strategies with business goals.
Operations Supervisor at APAC Medical Equipment, Inc.
May 20, 2015 - November 7, 2023
Managed operations; responsibilities included coordinating cross-functional teams and ensuring effective supply chain and service delivery.
Operations Supervisor APAC at APAC Medical Equipment, Inc.
May 1, 2015 - November 30, 2023
Oversaw operations for the APAC region, coordinating cross-functional teams and ensuring process improvements and efficiency improvements across marketing and operations aligned with business goals.
Corporate Secretary at Besco Clark Philippines Group of Companies
June 1, 2013 - May 31, 2014
Administered corporate governance activities, maintaining corporate records and facilitating communications across management and stakeholders.

Education

Master of Management at University of the Philippines Diliman Extension Program in Pampanga and Olongapo (UPDEPPO)
January 11, 2030 - July 1, 2021
Bachelor of Arts in Communication Arts, Major in Broadcast Journalism at Holy Angel University
January 11, 2030 - April 1, 2013
Master of Management at University of the Philippines Diliman Extension Program in Pampanga and Olongapo (UPDEPPO)
July 1, 2021 - January 22, 2026
Bachelor of Arts in Communication Arts, Major in Broadcast Journalism at Holy Angel University
January 11, 2030 - April 1, 2013
Master of Management at UP Diliman Extension Program in Pampanga and Olongapo (UPDEPPO)
January 11, 2030 - July 1, 2021
Bachelor of Arts in Communication Arts Major in Broadcast Journalism at Holy Angel University
January 1, 2009 - April 1, 2013
Master of Management at University of the Philippines Diliman Extension Program in Pampanga and Olongapo (UPDEPPO)
July 1, 2021 - January 28, 2026
Bachelor of Arts in Communication Arts, Major in Broadcast Journalism at Holy Angel University
January 11, 2030 - April 1, 2013

Qualifications

Meta-certified courses in Social Media Marketing, Management, Advertising, and Campaign Optimization
January 11, 2030 - January 20, 2026
The Complete Digital Marketing Guide (27 Courses in 1)
January 1, 2024 - January 20, 2026
Six Sigma: Certified Lean Six Sigma Yellow Belt
January 1, 2024 - January 20, 2026
Meta-certified courses in Social Media Marketing, Management, Advertising, and Campaign Optimization
January 11, 2030 - January 22, 2026
Udemy: Meta | January - February 2024
January 1, 2024 - February 1, 2024
Udemy: The Complete Digital Marketing Guide (27 Courses in 1)
January 1, 2024 - January 22, 2026
Six Sigma: Certified Lean Six Sigma Yellow Belt
January 1, 2024 - January 22, 2026
Meta Certified Courses in Social Media Marketing, Management, Advertising, and Campaign Optimization
January 11, 2030 - January 23, 2026
The Complete Digital Marketing Guide (27 Courses in 1)
January 1, 2024 - February 1, 2024
Six Sigma: Certified Lean Six Sigma Yellow Belt (Accredited)
January 1, 2024 - January 31, 2024
Udemy: Advanced Innovation Group Pro Excellence (AIGPE)
January 1, 2024 - January 31, 2024
Meta-certified courses in Social Media Marketing, Management, Advertising, and Campaign Optimization
January 11, 2030 - January 28, 2026
The Complete Digital Marketing Guide (27 Courses in 1) - Udemy
January 1, 2024 - February 29, 2024
Six Sigma: Certified Lean Six Sigma Yellow Belt
January 1, 2024 - January 28, 2026
Udemy - Advanced Innovation Group Pro Excellence (AIGPE)
January 1, 2024 - January 28, 2026

Industry Experience

Healthcare, Software & Internet, Media & Entertainment, Education, Professional Services, Retail