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Hi, I’m a mid-weight creative artworker with expertise in digital design, branding, and art direction. I lead concept-driven campaigns across fashion, lifestyle, and e-commerce brands, steering projects from strategy through multi-platform execution and ensuring every asset stays on brand.…

Chu Nok Yee Michelle

Art Director, Designer, Graphic Designer, +3

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Hi, I’m a mid-weight creative artworker with expertise in digital design, branding, and art direction. I lead concept-driven campaigns across fashion, lifestyle, and e-commerce brands, steering projects from strategy through multi-platform execution and ensuring every asset stays on brand.…

Available to hire

Hi, I’m a mid-weight creative artworker with expertise in digital design, branding, and art direction. I lead concept-driven campaigns across fashion, lifestyle, and e-commerce brands, steering projects from strategy through multi-platform execution and ensuring every asset stays on brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Japanese

Advanced

Work Experience

Design Director at The Net-A-Porter Group (Luxe)

August 1, 2025 - Present

Lead end-to-end design strategy for luxury retail campaigns across email, social, onsite, and mobile; managed multi-lingual marketing assets; oversaw outsourced banners, advertisements and physical store assets; directed seasonal editorial shoots from concept through post-production; designed landing pages for seasonal refreshes and local APAC campaigns; established regional style guidelines and brand consistency.

Senior Designer, Digital Creative & Branding at Ralph Lauren (APAC Ltd.)

January 1, 2022 - August 1, 2023

Led regional style guidelines; oversaw design checks for outsourced banners, ads, and physical store assets; managed high-volume email, paid social, and onsite campaigns; delivered to tight deadlines; directed seasonal editorial shoots with external freelancers; designed landing pages for seasonal refreshes and local campaigns; led digital design, branding, and art direction.

Graphic Designer (Intern) at TickFresh Market Place Limited

March 1, 2020 - April 1, 2022

Produced design templates as a member of the marketing team; designed visuals for posters, banners, brochures, business cards, websites, and other advertising materials for digital marketing.

Graphic Designer (Intern) at 360 International Advertising Unit

June 1, 2019 - December 1, 2019

Produced design templates; designed posters, banners, brochures, business cards, websites; supported marketing campaigns.

Graphic Designer at IT Apparels Ltd. (ITeshop)

August 1, 2021 - January 1, 2022

Graphic Designer and UX/UI support, assisting Creative Director with digital banners, EDMs, ads, and landing pages; created visuals for ecommerce platform.

Senior Designer / Art Director at Ralph Lauren (APAC Ltd.)

January 1, 2022 - August 1, 2023

Led regional style guides and assisted in creative checks for outsourced banners, ads, and physical store assets to ensure all digital creatives are on-brand. Planned and art-directed shoots for local campaigns; produced multilingual marketing assets; designed landing pages; oversaw regional style guides; and coordinated creative checks for outsourced banners, ads, and store assets to ensure consistency across digital platforms.

Senior Designer / Art Director at The Net-A-Porter Group (Luxe)

August 1, 2025 - Present

Led high-volume campaigns across email, paid social, and onsite channels. Directed seasonal editorial shoots with external freelancers from concept through post-production; designed landing pages for seasonal refreshes and APAC campaigns; oversaw regional style guides and creative checks for outsourced banners, ads, and store assets; produced multilingual marketing assets.