Social Media, SEO & Content for a Boutique Stay

The brief: Moss & Wheels is a hand-converted bus in the bush, one hour from Melbourne. It needed a clear position and a steady stream of bookings.

What I did: Positioned the stay for couples’ retreats and solo creative escapes, then built the content and search presence to fill the calendar:

• A social feed with a warm, filmic look, from bus tours to guest moments
• Local partnerships, including a weekend giveaway with Evie’s Evergreen and Wedgetail Estate
• An SEO-led journal answering what people actually search for, such as “Romantic Getaways Near Melbourne” and “Things to Do in the Yarra Valley in Winter”

The result: 1K+ Instagram followers, five SEO-led journal guides and a feature in Domain magazine.