Social Media Launch for a Property Advisory
Michelle Fifi
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The brief: Tomassi Lanigan, a Melbourne property advisory, needed its Instagram, LinkedIn and Facebook launched from near zero, in a way that built trust with first-home buyers and investors.
What I did: Social strategy, plus every post designed and written in-house. Each month ends with a wrap showing what worked, what didn’t and what we’ll try next.
The early lesson: trust-building and myth-busting content beat brand-forward posts, so that’s where we doubled down.
The result in month one:
- 10.7K Instagram views
- 4.8K accounts reached
- 72% of Instagram views from non-followers