I'm a creative, communicative and passionate person who loves building strong and authentic online relationships and creating content that inspires and generates positive changes in society. I work to help brands achieve their goals, improve visibility and strengthen their reputation in the digital market. I enjoy delivering meaningful results and value feedback to continuously refine strategies. I thrive on collaborating with clients and teams to develop creative, effective digital strategies, while planning and executing content that resonates with audiences. My focus is on delivering tangible impact through thoughtful storytelling, visual design and data-informed decisions that reinforce brand presence.…

Michelle Medina Rivera

I'm a creative, communicative and passionate person who loves building strong and authentic online relationships and creating content that inspires and generates positive changes in society. I work to help brands achieve their goals, improve visibility and strengthen their reputation in the digital market. I enjoy delivering meaningful results and value feedback to continuously refine strategies. I thrive on collaborating with clients and teams to develop creative, effective digital strategies, while planning and executing content that resonates with audiences. My focus is on delivering tangible impact through thoughtful storytelling, visual design and data-informed decisions that reinforce brand presence.…

Available to hire

I’m a creative, communicative and passionate person who loves building strong and authentic online relationships and creating content that inspires and generates positive changes in society. I work to help brands achieve their goals, improve visibility and strengthen their reputation in the digital market. I enjoy delivering meaningful results and value feedback to continuously refine strategies.

I thrive on collaborating with clients and teams to develop creative, effective digital strategies, while planning and executing content that resonates with audiences. My focus is on delivering tangible impact through thoughtful storytelling, visual design and data-informed decisions that reinforce brand presence.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Beginner

Work Experience

Marketing Service Provider. School Phase at Cooperativa Consumo
December 14, 2023 - July 21, 2025
Responsible for situational analysis and strategic orientation of the company, creation of commercial strategies, market research (qualitative and quantitative) and survey format development. Managed product and service portfolio tracking as well as customer profiling and segmentation. Involved in design of visual content, P.O.P. material, brand management, creation of Customer Service Manual, analysis of marketing information systems, customer service and support systems, and planning of a Digital Marketing Strategic Plan.
Commercial Advisor and Marketing Assistant at Bazar Americano S A S
February 5, 2024 - July 21, 2025
Provided sales consulting and elaboration of a Commercial Plan with marketing strategies and design of P.O.P. material.
Marketing Assistant, Content Creator and Community Manager at Inversiones Maxifruver S A S
November 20, 2024 - July 21, 2025
Created content for social media, developed digital strategies, produced advertising guidelines, analyzed metrics and KPIs, conducted benchmarking and managed social media, created documents and marketing formats, engaged in photo and video editing, and copywriting for social media marketing.
Content Manager, Graphic Designer, Content Editor and Content Creator at Glamy Cosméticos S A S02
February 7, 2025 - July 21, 2025
Involved in content creation for social media, development of digital strategies, advertising guideline production, analysis of metrics and KPIs, copywriting for social media, benchmarking and social media management, packaging design, and strategic content planning.
Graphic Designer, Content Editor and Social Media Content Creator at Rop St. DigitALL
February 17, 2025 - Present
Tasks include content creation for social media, development of digital strategies, benchmarking and social media management, packaging design, strategic content planning, copywriting for social media, and photo and video editing.
Marketing Assistant | Content Creator | Community Manager at Inversiones Maxifruver SAS
November 20, 2024 - October 20, 2025
Practical phase experience in social media content creation, development of digital marketing strategies, audience research, customer profiling and segmentation, visual content design (P.O.P. materials), and collaboration on customer service documentation and marketing metrics. Experience included content creation for social channels and basic campaign support to strengthen online presence.
Content Creator | Graphic Designer | Social Media Manager at Glamy Cosméticos SAS
February 7, 2025 - October 20, 2025
Content creation for social media, photo and video editing, packaging design, strategic content planning, social media management, and copywriting for social posts. Involves brand communication and collaboration on digital campaigns.
Marketing Assistant, Content Creator and Community Manager at Inversiones Maxifruver SAS
November 20, 2024 - November 20, 2024
Sales consulting; marketing assistant; content creation and community management; development of digital marketing plan; design of POP material; advertising guidelines; metrics/KPI analysis; benchmarking and social media management; documentation and formats for marketing; photo and video editing; copywriting for social media.
Graphic Designer, Content Editor and Social Media Content Creator at Glamy Cosméticos SAS
February 7, 2025 - February 7, 2025
Packaging design; strategic content planning; content creation for social media; development of digital strategies; advertising guidelines; production; photo and video editing; copywriting for social media.
Marketing Technologist (Marketing Manager / Technologist) at Inversiones Maxifruver SAS
August 16, 2024 - August 16, 2024
Practical phase; Medellín, Antioquia. Sales consulting; content creation for social media; development of a digital plan with marketing strategies; design of POP material; development of digital strategies; advertising guidelines; production of marketing assets; KPI metrics analysis; social media management; documentation and formats for marketing.

Education

Elementary School and High School at Institución Educativa Colegio “República de Venezuela”
January 1, 2009 - December 31, 2019
Grade 11 at Institución Educativa Colegio “Abraham Reyes”
January 1, 2020 - December 31, 2020
Diploma in Digital Marketing and Social Media at Diploma in Digital Marketing and Social Media – Endorsed by Universidad Central de Venezuela
January 11, 2030 - October 20, 2025
11th Grade, High School at Institución Educativa Colegio Abraham Reyes
January 11, 2030 - January 1, 2020
Diploma in Digital Marketing and Social Media at Online Education
January 11, 2030 - November 28, 2025
High School Diploma (Grade 11) – Colegio Abraham Reyes at Institución Educativa Colegio Abraham Reyes
January 11, 2030 - January 1, 2020
Grades 1-10 at República de Venezuela
January 1, 2009 - January 1, 2019

Qualifications

Introduction to Digital Marketing
July 1, 2021 - July 1, 2021
Digital Marketing
August 26, 2021 - August 26, 2021
Diploma in Digital Marketing and Social Media
December 12, 2021 - April 11, 2022
Audience Characterization for Digital Campaigns
September 3, 2023 - September 3, 2023
Handling of Adobe Photoshop
September 28, 2023 - September 28, 2023
Market Management Technologist
July 18, 2023 - August 16, 2024
Creative Storytelling Workshop: From Idea to Video
November 17, 2024 - November 17, 2024
Diploma in Digital Marketing and Social Media
January 11, 2030 - October 20, 2025
Audience Characterization for Digital Campaigns (48 hours)
January 11, 2030 - October 20, 2025
Audiencia / Characterización for Digital Campaigns
September 3, 2021 - November 28, 2025
Adobe Photoshop
September 28, 2020 - November 28, 2025
Digital Marketing (SENA) – Marketing for Digital Campaigns
January 11, 2030 - November 28, 2025

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment, Education, Software & Internet

Skills

Experience Level