Available to hire
Hi! I’m Yves John, a digital marketing specialist focused on driving growth through paid media, automation, and data-driven campaigns. I love turning complex data into actionable strategies that drive ROAS and sustainable growth for B2B and B2C brands. I’m results-driven, collaborative, and enjoy turning complex funnels into simple, measurable steps.
I’m comfortable working across borders, having delivered international campaigns and remote projects for clients in France, Switzerland, and Canada, with deep experience in Meta Ads, Google Ads, GTM, CRM, and landing-page optimization.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Work Experience
Pilot Project Assistant at Pack Yellow Madagascar Group
October 1, 2021 - September 8, 2025Managed an external team for the redesign of the website; supervised several tasks simultaneously according to company priorities; liaised with the project manager for creative requests and brainstorming.
Freelance Web Developer
October 1, 2019 - PresentCreation, customization, and improvement of WordPress sites; responsive page creation according to provided designs; creation of multi-seller sites and showcases.
Pilot Project Assistant
October 1, 2021 - September 8, 2025Management of an external team for the redesign of the website; liaises with the project manager for creative requests and brainstorming
Freelance Web Developer at Self-employed / Freelance
October 1, 2019 - PresentCreation, customization, and improvement of WordPress sites; responsive page creation according to provided design; creation of multi-seller site and showcases site
Marketing Coordinator at Yellow Madagascar
January 1, 2019 - January 1, 2021Coordinated digital marketing projects and managed campaigns across e-commerce channels, implemented ROAS-optimized strategies via API and GTM, built funnels from landing pages to CRM nurturing, and supported social media and lead-gen efforts for clients (including Central Digital and Le May Consulting).
Digital Marketing & Automation Specialist at Independent / Freelance
January 1, 2019 - PresentDelivered end-to-end digital marketing and automation solutions for international clients (France, Switzerland, Canada). Led Meta Ads and Google Ads campaigns, implemented conversion tracking via C API and GTM, built automated funnels through Go High Level (GHL) and CRM nurturing, and developed e-commerce campaigns, landing pages, and social media assets with robust reporting and optimization playbooks.
Education
DALF C1 Certificate (Diplôme d'approfondissement de la langue française) at Alliance Française Antananarivo
January 11, 2030 - September 8, 2025DALF C1 - Diplôme Approfondissement de la Langue Française at Alliance Française Antananarivo
January 11, 2030 - September 8, 2025Advanced English Teaching Program at Alliance Française
January 11, 2030 - September 8, 2025DALF C1 at Alliance Française
January 11, 2030 - May 8, 2026Qualifications
English Teaching Program, Advanced Level
January 11, 2030 - September 8, 2025DALF C1 Certificate
January 11, 2030 - September 8, 2025Advanced English Teaching Program
January 11, 2030 - September 8, 2025DALF C1
January 11, 2030 - May 8, 2026Industry Experience
Software & Internet, Media & Entertainment, Education, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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