Mike Cohen

Marketing & Brand Manager at Iron Herd Group

Lead end-to-end marketing and brand strategy across three companies, overseeing brand identity, digital presence, and campaign execution. Built brand foundations including logos, brand guidelines, color palettes, websites, and merchandise to ensure consistency across all touchpoints. Managed content and channel strategy from planning to execution, including shooting and editing content, social media management, DMs, and email campaigns. Coordinated cross-functional projects, vendors, and performance tracking using CRM and social analytics to optimize engagement and growth.

Co-Founder / Multimedia Specialist at The11th Power

Co-founded and operated a creative services brand delivering photo, video, and social content for clients across multiple industries. Developed and executed content and social media strategies to increase brand visibility, engagement, and audience growth. Led end-to-end content production using Adobe Creative Suite and advised clients on digital marketing best practices across Instagram, YouTube, and Facebook. Managed vendors and client relationships to ensure on-time delivery and high-quality results.

Assistant General Manager at Active Wellness

Supported marketing, member engagement, and operational initiatives across multiple fitness facilities. Managed staff scheduling, payroll, and financial reporting to ensure operational efficiency and accuracy. Delivered operational and financial insights to leadership to support decision-making and performance improvement. Provided high-level customer and technical support to enhance member experience and retention.

Performance Specialist at EXOS

Designed and implemented customized performance training programs for individual athletes and teams. Conducted assessments and tracked performance metrics to evaluate progress and optimize outcomes. Collaborated with multidisciplinary teams to support holistic performance, wellness, and recovery strategies. Educated clients on training techniques, nutrition fundamentals, and recovery best practices.

Customer Care Specialist at Best Buy San Marcos

Delivered front-line customer support, resolving product, service, and technical inquiries efficiently. Assisted customers with product selection, troubleshooting, and service solutions. Consistently met customer satisfaction metrics and contributed to sales goals. Recognized for strong communication skills and customer-focused service.

Head of Marketing & Brand Strategy at Iron Herd Group

Leading end-to-end marketing and brand strategy across three companies, overseeing brand identity, digital presence, and campaign execution.

Co-Founder / Multimedia Specialist at The 11th Power

Co-founded and operated a creative services brand delivering photo, video, and social content for clients across multiple industries. Developed and executed content and social media strategies to increase brand visibility, engagement, and audience growth. Led end-to-end content production, including concept development, shooting, editing, and delivery using Adobe Creative Suite.