Hi, I'm Milena Floresta, a data-driven Creative Director and Brand Lead with 6+ years of experience across sports, fashion, beauty, tech, and healthcare. I work with global brands and fast-growing startups, leading creative strategy and execution across brand, campaigns, social, web, e-commerce, email, and paid media. I love combining strong visual storytelling with data-driven decision-making to drive growth, engagement, and conversion. I’m proficient in Adobe CC, Figma, and Trello, and I own end-to-end processes from concept development to hands-on creation and performance optimization. In cross-functional environments, I partner with product, growth, and production teams to deliver authentic storytelling and performance-driven campaigns. I’ve delivered international content production at 10+ global events under high-pressure, fast-paced conditions, and I’ve guided collaborations with external creatives and talents to elevate brand narratives. I’m fluent in English, Spanish, and Italian, with intermediate Swedish, and I thrive on turning ideas into measurable impact.

Milena Floresta

Hi, I'm Milena Floresta, a data-driven Creative Director and Brand Lead with 6+ years of experience across sports, fashion, beauty, tech, and healthcare. I work with global brands and fast-growing startups, leading creative strategy and execution across brand, campaigns, social, web, e-commerce, email, and paid media. I love combining strong visual storytelling with data-driven decision-making to drive growth, engagement, and conversion. I’m proficient in Adobe CC, Figma, and Trello, and I own end-to-end processes from concept development to hands-on creation and performance optimization. In cross-functional environments, I partner with product, growth, and production teams to deliver authentic storytelling and performance-driven campaigns. I’ve delivered international content production at 10+ global events under high-pressure, fast-paced conditions, and I’ve guided collaborations with external creatives and talents to elevate brand narratives. I’m fluent in English, Spanish, and Italian, with intermediate Swedish, and I thrive on turning ideas into measurable impact.

Available to hire

Hi, I’m Milena Floresta, a data-driven Creative Director and Brand Lead with 6+ years of experience across sports, fashion, beauty, tech, and healthcare. I work with global brands and fast-growing startups, leading creative strategy and execution across brand, campaigns, social, web, e-commerce, email, and paid media. I love combining strong visual storytelling with data-driven decision-making to drive growth, engagement, and conversion. I’m proficient in Adobe CC, Figma, and Trello, and I own end-to-end processes from concept development to hands-on creation and performance optimization.

In cross-functional environments, I partner with product, growth, and production teams to deliver authentic storytelling and performance-driven campaigns. I’ve delivered international content production at 10+ global events under high-pressure, fast-paced conditions, and I’ve guided collaborations with external creatives and talents to elevate brand narratives. I’m fluent in English, Spanish, and Italian, with intermediate Swedish, and I thrive on turning ideas into measurable impact.

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Language

Swedish
Advanced
English
Fluent
Italian
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Content Creator at Tanrevel
December 31, 2022 - December 31, 2022
Planned, created, and delivered high-quality multimedia content for Meta, YouTube, TikTok, newsletters, B2B, and web; improved customer acquisition by 20%. Built web prototypes and mockups to improve conversion; performed data-driven ad campaigns with A/B testing and KPI analysis.
Digital Content Designer at Eco By Naty
January 1, 2021 - January 1, 2021
Execution of engaging digital content (video, 3D, animations, photos, web mockups, newsletters, packaging); planning product photography and videos; subscription web flow design improving customer retention by 15%.
Graphic Designer at Publicis Groupe
July 18, 2017 - August 10, 2018
Creation of visual multi-channel content (stills and moving) for a diverse client base; design production planning and delivery of high-quality designs within deadlines.
Healthcare Branding Consultant at INETUM for QuironSalud
December 31, 2019 - December 31, 2019
Planning, creation and delivery of corporate brand identity, social media, keynotes, employee branding, web and mobile content; contributed to increased patient inquiries by 10%; coordinated on-site marketing during hospital openings.
Creative Director at Cleeks Golf Club, LIV Golf League
January 1, 2023 - January 1, 2025
Led creative direction and execution across all digital channels and campaigns. Owned brand expression, content strategy, and live tournament coverage in collaboration with LIV Golf shared services. Partnered with external creatives, production teams, and global stakeholders.
Co-founder & Creative Consultant at Saesta Consulting AB
January 1, 2021 - Present
Delivering creative direction, brand strategy, digital content, and campaign execution for clients across sports, fashion, beauty, and tech. Acting as senior creative partner for founders, marketing teams, and stakeholders.
Digital Creative Lead at Odd Molly
January 1, 2022 - January 1, 2024
Owned multichannel digital activity across social, web, newsletters, live shopping, and paid media. Led content planning, UGC production, and performance optimization.
Head of Design at Capply.co
December 19, 2022 - December 15, 2023
Built brand identity and UI design system from scratch. Designed high-fidelity product interfaces in close collaboration with product and development teams.

Education

Bachelor's Degree in Audiovisual Communication at Universidad Complutense de Madrid
January 11, 2030 - January 1, 2017
C2 Advanced English at Cambridge
January 1, 2018 - January 1, 2019
Business & Marketing Studies at ESIC Business & Marketing School
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Healthcare