Hi, I’m Milena Floresta, a data-driven Creative Director and Brand Lead with 6+ years of experience across sports, fashion, beauty, tech, and healthcare. I work with global brands and fast-growing startups, leading creative strategy and execution across brand, campaigns, social, web, e-commerce, email, and paid media. I love combining strong visual storytelling with data-driven decision-making to drive growth, engagement, and conversion. I’m proficient in Adobe CC, Figma, and Trello, and I own end-to-end processes from concept development to hands-on creation and performance optimization.
In cross-functional environments, I partner with product, growth, and production teams to deliver authentic storytelling and performance-driven campaigns. I’ve delivered international content production at 10+ global events under high-pressure, fast-paced conditions, and I’ve guided collaborations with external creatives and talents to elevate brand narratives. I’m fluent in English, Spanish, and Italian, with intermediate Swedish, and I thrive on turning ideas into measurable impact.
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