I’m Mimi van Amerongen, a multi-disciplinary designer and creative director based in Amsterdam. I blend brand strategy with design, UI/UX, packaging, photography, and production to help brands tell compelling stories. My background includes fashion communication and promotion, with a track record across agencies, studios, and production environments.
I lead creative direction and execute end-to-end campaigns, websites, and visual identities for live events, digital, and print, delivering cohesive brand experiences for clients in media, entertainment and beyond.
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Ajuda was looking for a warm and welcoming brand identity and website that would reflect their values of inclusion and diversity. Additionally, the client required two business decks and a website to support their product launch, ensuring a cohesive and professional brand experience across all touchpoints.
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