Social Media Strategist at Roys Digital Media

Led social media strategy and content production for clients across property development/real estate, F&B, tech/digital solutions, aesthetic/medical clinics, e-commerce and wedding/event venues. Created comprehensive monthly content calendars for Facebook, Instagram, TikTok, LinkedIn and YouTube; compiled and presented monthly reports analyzing performance metrics to guide strategic improvements, strengthen engagement, and drive growth. Planned and executed campaigns aligned with business goals and target audiences; tracked metrics to assess effectiveness and optimize activities. Supervised the content and multimedia production team to ensure a cohesive brand voice and timely delivery across all channels; identified new engagement and growth opportunities to increase brand recognition.

Social Media Manager at Kmusify

Led end-to-end social media strategy and content production for multiple clients across industries in the Philippines and remotely. Developed monthly calendars and assets for social channels, collaborated with content/design teams to deliver high-quality outputs, and tracked performance metrics to optimize campaigns. Ensured consistent brand voice and messaging while driving audience growth and engagement. Supervised a small team of creatives to execute campaigns and deliver timely, on-brand content across channels.

Account Manager at Una Brands

Managed strategic ideation, planning, and execution of marketing campaigns across channels to increase brand visibility and growth for clients of Una Brands. Led cross-functional teams to produce cohesive campaigns that align with brand goals, audience insights, and platform requirements. Drove campaigns across property development/real estate, F&B, tech/digital solutions, aesthetic/medical clinics, and wedding/event venues.

Account Manager at Avila Creative

Planned and executed marketing campaigns across client portfolios; collaborated with content and design teams to deliver creative assets; produced performance reports and recommended optimizations to maximize return on investment.

Social Media Manager & Content Producer at Violet Ocean Inc Pte Ltd

Managed social media strategy and content production for clients across multiple sectors; built calendars; produced engaging assets; monitored performance and adjusted campaigns to improve engagement and brand reach. Created monthly calendars for major platforms and prepared reports to inform strategic direction.

Director of Social Media at Kmusify

Oversees brand voice and social media strategy; leads cross-functional teams; creates and executes campaigns; develops long-term social media roadmaps.

Social Media Manager at Brands (Singapore) – remote

Strategized and executed social media campaigns; managed client calendars; created compelling content; aligned with brand goals and audience insights.

Account Manager at Havilah Creative

Managed client accounts, coordinated campaigns across channels; liaised with clients and internal teams; ensured timely delivery and satisfaction.

Social Media Strategist & Content Producer at Roys Digital Media

Strategize and develop monthly posting calendars aligned with client goals; manage social media strategies across multiple industries; oversee content and multimedia production; lead the content team to ensure cohesive brand presence across platforms.

Social Media Strategist & Content Producer at Kmusify

Strategize and develop monthly posting calendars aligned with client goals; collaborate with content teams to plan and produce assets; manage social media strategies for clients in various sectors; create monthly content calendars and reports; supervise content/multimedia producers.

Social Media Manager at Una Brands

Managed strategic ideation, planning and execution of marketing campaigns across channels to increase brand reputation; developed comprehensive monthly content calendars; collaborated with teams to amplify brand voice; analyzed performance metrics to guide improvements.

Social Media Manager & Content Producer at Violet Oon Inc Pte Ltd

Led social media strategy and content creation; scheduled and posted across platforms; developed reels, images and captions; optimized brand voice and engagement; managed deadlines and client satisfaction.

Content Producer at Roys Digital Media

Plans and produces high-quality assets for campaigns, collaborates with the content team, and ensures consistent brand voice across platforms.

Social Media Manager & Content Producer at Violet On Inc Pte Ltd

Managed social media strategy and content production for multiple clients across Singapore and remote settings.

Social Media Manager at Havilah Creative

Oversaw social media management and campaigns for clients in Australia, coordinating remote teams.

Social Media Manager & Content Producer at Violet Oon Pte Ltd

Managed the strategic ideation, planning and execution of marketing campaigns across multiple channels to increase brand reputation and growth. Created comprehensive monthly content calendars; collaborated with content/design/marketing teams to amplify brand voice and online presence. Drove aligned campaigns for clients across property development/real estate, F&B, tech/digital solutions, aesthetic/medical clinics, e-commerce & wedding/events venues.