The Sanitaris - Brand Identity

The Sanitaris is a corporate wellbeing committee led by women, focused on creating initiatives that bring moments of rest, joy and emotional balance into everyday work life.

Rooted in the idea of health and wellbeing, the visual identity was designed to add warmth, closeness and positivity to a highly digital and demanding work environment. Unique colors, friendly shapes and an uplifting tone create a human-centered brand that brings lightness, connection and joy to everyday routines.

Goal: Humanize corporate wellbeing initiatives and bring emotional warmth into a digital-heavy work environment.

Challenge: Creating emotional connection within a corporate context while maintaining clarity and professionalism.

Result: Designed a friendly, uplifting and approachable visual language using warm tones, organic shapes and positive messaging to promote wellbeing and joy. #branding #illustrator #designer #graphicdesigner #logo