I'm Monserrat Urueña, a Senior Brand Designer focused on building robust identity systems from concept to launch. I translate strategy into cohesive visual languages and scalable guidelines, ensuring consistency across digital and print touchpoints. I work independently in fully remote, fast-paced environments, delivering clean, production-ready files and reliable handoffs across time zones.…

Monserrat Urueña

I'm Monserrat Urueña, a Senior Brand Designer focused on building robust identity systems from concept to launch. I translate strategy into cohesive visual languages and scalable guidelines, ensuring consistency across digital and print touchpoints. I work independently in fully remote, fast-paced environments, delivering clean, production-ready files and reliable handoffs across time zones.…

Available to hire

I’m Monserrat Urueña, a Senior Brand Designer focused on building robust identity systems from concept to launch. I translate strategy into cohesive visual languages and scalable guidelines, ensuring consistency across digital and print touchpoints.

I work independently in fully remote, fast-paced environments, delivering clean, production-ready files and reliable handoffs across time zones.

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Language

English
Advanced
Spanish; Castilian
Fluent
German
Beginner

Work Experience

Senior Brand Designer at Freelance – Brand Development Consultant
June 1, 2019 - Present
Remote freelance role focused on creating brand visual languages, including logos, identity manuals, storytelling, and style guides. Conducted audience and competitor research to develop communication strategies and marketing campaigns. Designed and implemented websites in WordPress and applied basic SEO to generate qualified leads. Developed eBooks and digital publications, and produced visual and written content for websites and social media. Collaborated with clients in the U.S. and India across time zones, delivering projects on schedule. Achievements include increasing Majorelle's organic traffic by 300% through SEO optimization and positioning Gamapath for national expansion with four new branches.
Senior Graphic Designer & Digital Marketing at HOMENT
January 1, 2016 - February 28, 2021
Branded real estate projects with logos, brand voice, and tone. Designed digital materials (newsletters, websites, social media) and print materials (flyers, catalogs, billboards). Created and managed digital marketing campaigns, SEO optimization, Google Ads, and social media. Achievements include a 30% increase in sales and a 45% reduction in advertising spend through targeted digital campaigns.
Graphic Designer at Hospital Cardiológica Aguascalientes
June 1, 2014 - January 31, 2016
Created graphic design solutions for print and digital media, respecting the brand’s guidelines. Designed corporate stationery, event branding, and visual content for advertising in magazines and billboards. Achievements include standardizing stationery across 36 clinics, reducing production costs by 30%.

Education

Master’s Degree in Strategic Communication and Institutional Image at Universidad Cuauhtémoc Aguascalientes
September 1, 2021 - August 1, 2023
In the process of degree completion
Bachelor’s Degree in Graphic Design at Universidad Autónoma de Aguascalientes
August 10, 2009 - December 31, 2013
Master’s Degree in Strategic Communication and Institutional Image at Universidad Cuauhtémoc Aguascalientes
January 1, 2022 - December 31, 2025
Bachelor’s Degree in Graphic Design at Universidad Autónoma de Aguascalientes
January 1, 2009 - December 31, 2013

Qualifications

Emotional Branding
January 11, 2030 - January 8, 2026
Technical SEO
January 11, 2030 - January 8, 2026
Brand Storytelling
January 11, 2030 - January 8, 2026
Google Ads: Successful Campaign Creation
January 11, 2030 - January 8, 2026
Fundamentals of Online Marketing
January 11, 2030 - January 8, 2026
Figma for Beginners
January 11, 2030 - January 8, 2026

Industry Experience

Education, Healthcare, Real Estate & Construction, Professional Services, Media & Entertainment, Software & Internet, Other
    uniE621 CM ARMENDARIZ
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    uniE621 WINLOCK
    WINLOCK is a company dedicated to the sale of high-resistance steel bars to immobilize windows and sliding doors, preventing them from being accessed from the outside, and this helps you to increase the security of the property. The logo represents the strength and protection that WINLOCK provides to the user and its family. logo graphicdesigner webdesigner…
    uniE621 VIRTUOSITY SENSES
    The branding process for VIRTUOSITY SENSES involved the creation and consolidation of a distinctive identity that transmitted its exclusive essence and values. logo graphicdesigner webdesigner…
    uniE621 Clifford Lee
    Clifford Lee is a psychologist focused on providing psychological therapy to young people and adults, also he offers training and courses to business and companies. The main goal of this branding is to show a human and warm brand, a brand that creates a bond between the professional and the patient. ​​​​​​​ logo graphicdesigner webdesigner…
    uniE621 Commerxe
    Commerxe is a revolutionary decentralized commerce network that aims to disrupt and displace the traditional gatekeeping practices of online commerce. ​​​​​​ graphicdesigner branding logo…
    uniE621 Angie Contreras
    Angie Contreras is a consultant on communication related with a gender perspective, technology and digital rights. She works on issues of harassment and digital violence in children and adolescents; she talks about socially uncomfortable topics and questions traditional ways of thinking. One of her goals is to encourage reflection and questioning. Angie Contreras' branding is fresh, dynamic and eye-catching. Different support elements were developed with the aim of being used on social media (main communication channel). branding logo designer…