National Charity: Annual Campaign

• Partnered with national charity to produce fast-turnaround design assets for their annual campaign across multiple provinces.
• Created in-store materials including donation barometers, cash danglers, decals, flyers, coupons, posters, and shelf-blades, plus social media and print imagery for sponsors and retailers.
• Developed bilingual (English & French) and region-specific (Ontario vs Western Canada vs Atlantic Canada vs Quebec) assets to maximize campaign reach and engagement.
• Designed a Shopify-based donation subsite mirroring the existing website, offering preset donation options that emotionally resonate with donors and improve user experience.
• Achieved a 150% increase in campaign donations over three years, expanded national reach, and streamlined online donation processes while preparing for a full website redesign.