Courtney Wilson

Available to hire

I’m a graphic designer, web designer, and front-end developer with extensive experience helping small and medium-sized businesses, charities, and organizations across Canada improve their online presence.

About

I’m a graphic designer, web designer, and front-end developer with extensive experience helping small and medium-sized businesses, charities, and organizations across Canada improve their online presence.

As co-founder of MoonSoar Services, I design strategic, functional websites and marketing materials that support real business goals. My work includes website design, UI/UX planning, branding, responsive layouts, WordPress development, accessibility-focused design, and print and digital marketing materials.

I enjoy working closely with clients to understand their business, their audience, and what they need their website or marketing materials to accomplish. From initial planning and design through development, launch, and ongoing support, I focus on creating work that is clear, polished, easy to use, and built with purpose.

What makes me stand out is my ability to combine creative design with practical strategy. I don’t just make things look good. I help clients clarify their message, improve user experience, strengthen their brand, and create websites and materials that help their business grow.

  • Joined June 2026

Languages

  • EnglishFluent

Industry experience

  • Non-Profit Organization
  • Professional Services
  • Software & Internet

More experts in Cambridge, Canada

Projects · 6

Sailing Camp: Website Design & Development

• Partnered with Spectrum Sailing to modernize their national digital presence, supporting storytelling, donor engagement, and volunteer coordination. • Built a responsive, WordPress site featuring hero videos and rich media to highlight camps, impact data, and personal stories while preserving the grassroots mission. • Ensured full WCAG 2.0 Level AA compliance for accessibility, making content usable for all visitors, including parents and volunteers. • Integrated with a third-party donation and marketing platform to streamline fundraising, CRM, and outreach workflows. • Structured scalable program pages and media sections for local personalization across 35+ camps, enhancing volunteer coordination and public visibility nationwide.

  • Web Designer
  • Web Developer
Association: Brand Guidelines, Website and Reports

• Partnered with the a 5,000+ member association to establish a consistent, recognizable brand across all marketing channels. • Conducted a thorough brand audit, then developed a comprehensive brand standards guide covering logo usage, typography, colors, and application for print, digital, and internal materials. • Updated English and French public websites with new branding, improving mobile responsiveness, accessibility, and creating reusable internal page templates for member-managed updates. • Designed brand-compliant collateral including annual reports, email templates, and infographics to unify messaging and professional presentation. • Empowered members and external partners to consistently communicate the association’s mission, values, and public-facing identity across all touchpoints.

  • Brand Designer
  • Flyer Designer
  • Web Designer
  • +1
Political Party: 2025 Election Campaign Materials

• Engaged by the Yukon Liberal Party to lead full campaign communications execution during a 30-day pre-election window (writ Oct 3; vote Nov 3). • Produced and managed end-to-end delivery of a 50-page platform booklet, territory-wide mailers (19 candidate variants), newspaper ads, and 15+ social media assets. • Maintained strict brand consistency across 19 ridings while coordinating approvals, revisions, print production, and distribution logistics. • Delivered 100% of materials on schedule, reaching 19,799 households via direct mail and supporting a full month of synchronized digital and print visibility. • Embedded as an extension of the campaign team, implementing structured project management workflows that enabled two full revision rounds without timeline slippage.

  • Flyer Designer
  • Graphic Designer
National Charity: Annual Campaign

• Partnered with national charity to produce fast-turnaround design assets for their annual campaign across multiple provinces. • Created in-store materials including donation barometers, cash danglers, decals, flyers, coupons, posters, and shelf-blades, plus social media and print imagery for sponsors and retailers. • Developed bilingual (English & French) and region-specific (Ontario vs Western Canada vs Atlantic Canada vs Quebec) assets to maximize campaign reach and engagement. • Designed a Shopify-based donation subsite mirroring the existing website, offering preset donation options that emotionally resonate with donors and improve user experience. • Achieved a 150% increase in campaign donations over three years, expanded national reach, and streamlined online donation processes while preparing for a full website redesign.

  • Graphic Designer
  • Web Designer
  • Web Developer
Local Library: Anniversary Logo

• Partnered with local library branch to design a commemorative logo celebrating the 100th anniversary of the historic Carnegie library building. • Conducted a discovery phase to understand the library’s heritage, community significance, and visual identity goals. • Developed multiple logo concepts highlighting the building, blending tradition and modernity, and refined through iterative client feedback. • Finalized a versatile logo adaptable for light/dark backgrounds, with text options and black-and-white versions, delivered in vector and raster formats. • Logo served as a visual centerpiece for promotional and celebratory materials, reflecting the library’s legacy and role as a cultural hub.

  • Logo Designer
Startup Consultant: Branding and Website

• Partnered with Syndure, a North American provider of IT strategy, infrastructure planning, security compliance, and procurement services, to modernize its brand and web presence. • Developed a clean, professional logo and cohesive branding system to strengthen credibility with government and enterprise audiences. • Architected a modular WordPress site structure grouping interrelated services clearly while keeping messaging accessible and jargon-light. • Designed minimalist, icon-supported layouts that communicate complex offerings without overwhelming non-technical stakeholders. • Delivered a unified, scalable digital foundation that supports business development and reinforces institutional trust and long-term growth.

  • Graphic Designer
  • Logo Designer
  • Web Designer
  • +1

Work experience

Creative Director · MoonSoar ServicesJul 2016 – Present · 10 yrs 5 mos

Work with small and medium business to create strategic websites that help bring in more revenue: - Industry and business research to set apart from competition - Develop style tiles and user journeys - Fully custom designs websites and develops on multitude of platforms - Provides full training and support for ongoing maintenance Assist companies with email marketing - Design, develop and test email marketing campaigns Create marketing materials - Logo and brand design - Brand maintenance - Printed marketing materials that support holistic brand images

Web Designer · Lone Wolf Real Estate TechnologiesJan 2012 – Aug 2016 · 4 yrs 8 mos

Design websites for real estate brokerages and agents across North America: - Custom design and coding for templated content management system - Ongoing support for brokerages who needed updated features and technology integrated into website - Maintain full compliance with MLS board rules - Worked as accessibility ambassador for full design department Worked with development team on real estate intranet and accounting software: - Created designs for newly implemented software features - Created internal Help website for accounting software - Was part of team to reinvision and recreate accounting software package

Marketing and PR Supervisor · NorthBridge Consulting ServicesJan 2009 – Dec 2011 · 3 yrs

Graphic Design and Website Design: - develop and supervise brand image, including creation of brand identity - design and maintain corporate website and all printed marketing materials - oversee brand consistency throughout printed materials, online and customer relations - design advertisements for magazines and newspapers Marketing & PR work: - write and distribute press releases - follow up with editors to create meaningful content for their magazines - design and develop content for newsletter - plan, organize, market and run seminars and webinars - create plans for trade shows Customer Support System Development: - design, develop, implement and maintain company database and intranet - create customer relationship manager specifically customized for internal and external sales staff, technical writers and engineers.

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