Association: Brand Guidelines, Website and Reports

• Partnered with the a 5,000+ member association to establish a consistent, recognizable brand across all marketing channels.
• Conducted a thorough brand audit, then developed a comprehensive brand standards guide covering logo usage, typography, colors, and application for print, digital, and internal materials.
• Updated English and French public websites with new branding, improving mobile responsiveness, accessibility, and creating reusable internal page templates for member-managed updates.
• Designed brand-compliant collateral including annual reports, email templates, and infographics to unify messaging and professional presentation.
• Empowered members and external partners to consistently communicate the association’s mission, values, and public-facing identity across all touchpoints.